Top 50 Sportswears in Germany
This curated ranking covers the 50 largest sportswears in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 61 sportswears tracked in Germany, the 50 ranked here account for the largest measured audience reach. Adidas, Nike and New Balance lead the list with a combined estimated audience of 26,839,687 people. Across all 50 entries the average audience size is 1,206,130, and the largest, Adidas, reaches around 11,820,177 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each sportswear, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Adidas |
11,820,177 | 6.0% | Sportswear | Fashion & Accessoires |
| 2 |  Nike |
10,031,810 | 6.2% | Sportswear | Fashion & Accessoires |
| 3 |  New Balance |
4,987,700 | 3.9% | Sportswear | Fashion & Accessoires |
| 4 |  Converse |
3,731,700 | 5.5% | Sportswear | Fashion & Accessoires |
| 5 |  Intersport |
3,148,460 | 10.4% | Sportswear | Shopping |
| 6 |  ASICS |
3,052,265 | 4.7% | Sportswear | Fashion & Accessoires |
| 7 |  Patagonia |
2,749,097 | 6.1% | Sportswear | Fashion & Accessoires |
| 8 |  Puma |
2,632,715 | 4.0% | Sportswear | Fashion & Accessoires |
| 9 |  Under Armour |
2,502,944 | 4.7% | Sportswear | Fashion & Accessoires |
| 10 |  Reebok |
2,429,315 | 4.6% | Sportswear | Fashion & Accessoires |
| 11 |  Foot Locker |
2,373,526 | 4.6% | Sportswear | Shopping |
| 12 |  Air Jordan |
1,176,651 | 3.7% | Sportswear | Fashion & Accessoires |
| 13 |  Fabletics |
1,061,836 | 3.9% | Sportswear | Fashion & Accessoires |
| 14 |  SportScheck |
1,024,068 | 16.2% | Sportswear | Shopping |
| 15 |  Fila (company) |
864,537 | 3.8% | Sportswear | Fashion & Accessoires |
| 16 |  Oceans Apart |
691,228 | 51.8% | Sportswear | Fashion & Accessoires |
| 17 |  Fanatics |
581,045 | 2.8% | Sportswear | Fashion & Accessoires |
| 18 |  Ryzon |
533,678 | 68.8% | Sportswear | Fashion & Accessoires |
| 19 |  DC Shoes |
502,369 | 4.3% | Sportswear | Fashion & Accessoires |
| 20 |  Onitsuka Tiger |
490,533 | 2.4% | Sportswear | Fashion & Accessoires |
| 21 |  Rip Curl |
350,131 | 4.3% | Sportswear | Fashion & Accessoires |
| 22 |  Reebok Classic |
310,352 | 10.5% | Sportswear | Fashion & Accessoires |
| 23 |  O'Neill (brand) |
308,538 | 6.1% | Sportswear | Fashion & Accessoires |
| 24 |  Kappa (company) |
289,424 | 3.8% | Sportswear | Fashion & Accessoires |
| 25 |  Brooks Running |
232,034 | 8.4% | Sportswear | Fashion & Accessoires |
| 26 |  Mizuno |
226,359 | 3.0% | Sportswear | Fashion & Accessoires |
| 27 |  Sports Direct |
220,891 | 1.1% | Sportswear | Fashion & Accessoires |
| 28 |  Burton |
215,893 | 4.3% | Sportswear | Fashion & Accessoires |
| 29 |  Nike Running |
203,165 | 7.1% | Sportswear | Fashion & Accessoires |
| 30 |  Diadora |
186,953 | 5.0% | Sportswear | Fashion & Accessoires |
| 31 |  Erima |
167,923 | 56.4% | Sportswear | Fashion & Accessoires |
| 32 |  Superga (brand) |
152,592 | 3.5% | Sportswear | Fashion & Accessoires |
| 33 |  Reef (company) |
148,813 | 3.1% | Sportswear | Fashion & Accessoires |
| 34 |  Crivit |
128,760 | 24.6% | Sportswear | Fashion & Accessoires |
| 35 |  Sergio Tacchini |
124,113 | 7.0% | Sportswear | Fashion & Accessoires |
| 36 |  DaKine |
107,397 | 12.4% | Sportswear | Fashion & Accessoires |
| 37 |  Planet Sports |
105,472 | 20.7% | Sportswear | Shopping |
| 38 |  Chuck Taylor All-Stars |
99,031 | 4.6% | Sportswear | Fashion & Accessoires |
| 39 |  Hurley |
98,130 | 4.4% | Sportswear | Fashion & Accessoires |
| 40 |  Joma |
52,012 | 1.7% | Sportswear | Fashion & Accessoires |
| 41 |  Asics Onitsuka Tiger |
49,969 | 7.1% | Sportswear | Fashion & Accessoires |
| 42 |  Mitchell & Ness |
46,288 | 2.7% | Sportswear | Fashion & Accessoires |
| 43 |  Overkill Shop |
38,157 | 98.5% | Sportswear | Fashion & Accessoires |
| 44 |  Lakai |
17,340 | 9.6% | Sportswear | Fashion & Accessoires |
| 45 |  Givova |
12,805 | 4.1% | Sportswear | Fashion & Accessoires |
| 46 |  Oiselle |
8,491 | 5.4% | Sportswear | Fashion & Accessoires |
| 47 |  Jack Purcell |
5,816 | 2.7% | Sportswear | Fashion & Accessoires |
| 48 |  Decathlon Italia |
5,524 | 0.4% | Sportswear | Shopping |
| 49 |  Adicolor |
5,013 | 7.5% | Sportswear | Fashion & Accessoires |
| 50 |  Runner's World |
3,472 | 0.7% | Sportswear | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each sportswear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sportswear in Germany?
Adidas currently leads with an estimated audience of 11,820,177 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.