ASICS Audience in Germany
ASICS has an estimated audience of 3,124,805 people in Germany. 52.5% are female, 47.5% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Road running, Puma, Sportswear (activewear), FIFA World Cup.
The average ASICS fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Road running, Puma, with strongest over-indexing on Sports (1.62× the country average). Demographically, the ASICS audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of ASICS fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.4 |
| Estimated audience size | 3,124,805 |
Audience persona
The typical ASICS fan in Germany is balanced, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 992,813 | 1.45× |
| Bayern | 521,919 | 1.04× |
| Baden-Württemberg | 498,818 | 1.17× |
| Hessen | 319,217 | 1.34× |
| Niedersachsen | 280,806 | 0.93× |
| Berlin | 188,596 | 1.35× |
| Rheinland-Pfalz | 159,138 | 1.02× |
| Sachsen | 120,735 | 0.79× |
| Schleswig-Holstein | 105,974 | 0.94× |
| Hamburg | 93,013 | 1.32× |
| Brandenburg | 77,690 | 0.8× |
| Thüringen | 50,419 | 0.63× |
| Sachsen-Anhalt | 49,901 | 0.62× |
| Saarland | 39,462 | 1.03× |
| Mecklenburg-Vorpommern | 36,491 | 0.61× |
| Bremen | 25,817 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.62× | Sports |
| Road running | 4.26× | Sports |
| Puma | 4.77× | Fashion & Accessoires |
| Sportswear (activewear) | 2.48× | Fashion & Accessoires |
| FIFA World Cup | 1.7× | Sports |
| Nike | 2.29× | Fashion & Accessoires |
| New Balance | 3.07× | Fashion & Accessoires |
| Men's Fitness | 2.36× | Sports |
| H&M | 1.61× | Shopping |
| UEFA Champions League | 1.54× | Sports |
| Sportswear (fashion) | 3.5× | Fashion & Accessoires |
| 5K run | 4.58× | Sports |
| Middle-distance running | 4.54× | Sports |
| Rossmann | 1.7× | Shopping |
| Half marathon | 4.41× | Sports |
| IHF World Men's Handball Championship | 2.33× | Sports |
| Breuninger | 2.01× | Fashion & Accessoires |
| Deichmann | 1.66× | Shopping |
| TK Maxx | 1.62× | Shopping |
| Adidas | 1.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Sports Activity | POWER | 1.4 |
| Sustainability | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 9.8% |
| France | 6.0% |
See ASICS audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- Intersport (3,105,036)
Frequently asked questions
How many fans does ASICS have in Germany?
ASICS has an estimated audience of 3,124,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ASICS fans?
52.5% of ASICS fans are female, 47.5% are male, with an average age of 34.4 years.
Which brands do ASICS fans like most?
ASICS fans show strongest brand affinity for Sports (1.62×), Road running (4.26×), and Puma (4.77×) over the country average.
Where do ASICS fans live in Germany?
ASICS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 992,813), Bayern (reach 521,919), and Baden-Württemberg (reach 498,818). These three regions account for the largest share of the active audience.
What other brands do ASICS fans also like?
Beyond ASICS itself, the audience over-indexes on Road running (4.26×), Puma (4.77×), Sportswear (activewear) (2.48×), and FIFA World Cup (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.