ASICS Audience in United States

ASICS logo

ASICS has an estimated audience of 12,275,927 people in United States. 43.8% are female, 56.2% are male, average age 34.1. Top regions: New York, California, Texas. Top brand affinities: New Balance, Puma, Sports equipment, Sportswear (activewear), Reebok.

The average ASICS fan in United States is 34.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include New Balance, Puma, Sports equipment, with strongest over-indexing on New Balance (6.99× the country average). Demographically, the ASICS audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of ASICS fans

Demographic split for ASICS audience in United States
MetricValue
Female43.8%
Male56.2%
Average age34.1
Estimated audience size12,275,927

Audience persona

The typical ASICS fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for New Balance.

Top regions in United States

Top regions ranked by reach for ASICS in United States
RegionReachAffinity
New York1,515,8882.21×
California1,437,3491.06×
Texas1,125,8561.07×
Florida1,056,8961.27×
Georgia811,7332.15×
Pennsylvania780,1211.89×
Illinois650,0291.59×
Maryland545,9292.59×
New Jersey530,7621.7×
North Carolina491,0221.33×
Virginia431,6171.44×
Ohio390,6531.03×
Michigan350,3811.09×
Massachusetts271,4031.12×
Louisiana264,0561.67×
South Carolina260,0871.41×
Tennessee247,7441.01×
Alabama218,9551.28×
Indiana199,3210.89×
Missouri185,9780.94×
Washington158,8310.64×
Connecticut157,4221.28×
Mississippi147,6181.46×
Arizona139,4000.56×
Wisconsin132,4220.72×
Kentucky116,8990.76×
Minnesota114,1940.65×
Nevada95,6290.81×
Colorado94,3040.49×
Washington, District of Columbia88,0132.39×
Oklahoma81,0190.59×
Arkansas76,2700.75×
Delaware76,0662.25×
Oregon71,5960.51×
Iowa60,7850.6×
Kansas56,4350.58×
Utah47,4460.43×
Hawaii45,5690.86×
Rhode Island38,8020.99×
Nebraska37,7350.61×
West Virginia32,2160.56×
New Hampshire24,2560.5×
New Mexico23,8960.39×
Idaho20,0040.32×
Maine18,4620.42×
South Dakota12,7630.45×
North Dakota10,5320.42×
Montana10,2440.3×
Vermont8,4410.39×
Alaska7,7490.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ASICS audience
BrandAffinityCategory
New Balance6.99×Fashion & Accessoires
Puma11.5×Fashion & Accessoires
Sports equipment4.49×Sports
Sportswear (activewear)2.67×Fashion & Accessoires
Reebok4.93×Fashion & Accessoires
Fila (company)8.4×Fashion & Accessoires
Urban Outfitters3.52×Shopping
Sneakers (footwear)2.29×Fashion & Accessoires
Kohl's1.83×Shopping
Nordstrom2.04×Shopping
Macy's1.91×Shopping
Road running3.32×Sports
NBA playoffs2.53×Sports
NBA Finals2.37×Sports
Fashion Nova2.51×Shopping
Spotify1.54×Internet & Social Media
Sportswear (fashion)4.22×Fashion & Accessoires
Nordstrom rack2.24×Fashion & Accessoires
NBA1.52×Sports
Cole Haan7.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ASICS audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Early Adopter MentalityPOWER2.15
Risk AppetiteTHRILL1.91
LGBTQ+ IdentityOPEN1.64
SustainabilityBALANCE1.62
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for ASICS
CountryShare
United States18.9%
Japan9.8%
France6.0%

See ASICS audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does ASICS have in United States?

ASICS has an estimated audience of 12,275,927 people in United States, concentrated in New York and California.

What is the gender split and age of ASICS fans?

43.8% of ASICS fans are female, 56.2% are male, with an average age of 34.1 years.

Which brands do ASICS fans like most?

ASICS fans show strongest brand affinity for New Balance (6.99×), Puma (11.5×), and Sports equipment (4.49×) over the country average.

Where do ASICS fans live in United States?

ASICS fans in United States are most concentrated in New York (reach 1,515,888), California (reach 1,437,349), and Texas (reach 1,125,856). These three regions account for the largest share of the active audience.

What other brands do ASICS fans also like?

Beyond ASICS itself, the audience over-indexes on Puma (11.5×), Sports equipment (4.49×), Sportswear (activewear) (2.67×), and Reebok (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.