Fila (company) Audience in United States

Fila (company) logo

Fila (company) has an estimated audience of 4,057,952 people in United States. 48.0% are female, 52.0% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Harry Potter, YouTube Music, Yahoo!奇摩名人娛樂, Black Friday (shopping), New Balance.

The average Fila (company) fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harry Potter, YouTube Music, Yahoo!奇摩名人娛樂, with strongest over-indexing on Harry Potter (1.61× the country average). Demographically, the Fila (company) audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Fila (company) fans

Demographic split for Fila (company) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age35.7
Estimated audience size4,057,952

Audience persona

The typical Fila (company) fan in United States is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Fila (company) in United States
RegionReachAffinity
California632,1181.42×
Texas435,9231.25×
New York396,3381.75×
Florida351,1311.28×
Georgia176,6881.41×
Illinois163,6801.21×
New Jersey153,5021.49×
Pennsylvania152,3711.12×
North Carolina129,9271.06×
Ohio125,7421.01×
Michigan119,2571.12×
Virginia111,2991.13×
Maryland105,3481.51×
Massachusetts96,4891.21×
Arizona88,5121.07×
Washington82,8561.02×
Tennessee78,0920.96×
Indiana74,9501.01×
Missouri64,0750.98×
Alabama63,4341.12×
South Carolina62,1281.02×
Louisiana61,4701.17×
Colorado55,6550.87×
Wisconsin49,1690.81×
Minnesota49,1090.84×
Connecticut48,3051.19×
Kentucky45,6630.9×
Oregon45,4580.98×
Nevada44,1221.12×
Oklahoma39,5370.88×
Mississippi36,6391.1×
Utah33,6490.93×
Arkansas31,1120.93×
Kansas28,1360.88×
Iowa26,5230.79×
New Mexico18,8730.93×
Washington, District of Columbia17,6231.44×
Nebraska15,9100.78×
Rhode Island13,9891.08×
Idaho13,3240.65×
Hawaii13,2000.76×
West Virginia13,2000.7×
Maine11,4730.79×
Delaware11,3091.01×
New Hampshire10,6120.66×
South Dakota6,1490.66×
Alaska5,7600.66×
Montana5,5320.49×
North Dakota5,1380.62×
Vermont4,3070.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fila (company) audience
BrandAffinityCategory
Harry Potter1.61×Movies & TV
YouTube Music2.22×Internet & Social Media
Yahoo!奇摩名人娛樂1.62×Internet & Social Media
Black Friday (shopping)1.72×Shopping
New Balance2.17×Fashion & Accessoires
Taylor Swift1.61×Music & Radio
Fashion Nova1.86×Shopping
Curly Hair2.12×Beauty & Wellness
Healthy habits1.9×Health
Fashion show2.28×Fashion & Accessoires
Streetwear1.74×Fashion & Accessoires
Nike1.69×Fashion & Accessoires
Los Angeles Lakers1.67×Sports
Underground hip hop2.01×Music & Radio
H&M1.91×Shopping
Lace wig1.77×Beauty & Wellness
Twitch1.76×Games
Wig1.6×Beauty & Wellness
NBA playoffs1.63×Sports
Hair Extensions1.84×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fila (company) audience
TraitClusterScore
Early Adopter MentalityPOWER2.21
SustainabilityBALANCE1.97
LGBTQ+ IdentityOPEN1.84
Luxury OrientationPREMIUM1.68
Social Media UsageJOY1.33
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Fila (company)
CountryShare
United States18.2%
Italy8.5%
Japan8.4%

See Fila (company) audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Fila (company) have in United States?

Fila (company) has an estimated audience of 4,057,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Fila (company) fans?

48.0% of Fila (company) fans are female, 52.0% are male, with an average age of 35.7 years.

Which brands do Fila (company) fans like most?

Fila (company) fans show strongest brand affinity for Harry Potter (1.61×), YouTube Music (2.22×), and Yahoo!奇摩名人娛樂 (1.62×) over the country average.

Where do Fila (company) fans live in United States?

Fila (company) fans in United States are most concentrated in California (reach 632,118), Texas (reach 435,923), and New York (reach 396,338). These three regions account for the largest share of the active audience.

What other brands do Fila (company) fans also like?

Beyond Fila (company) itself, the audience over-indexes on YouTube Music (2.22×), Yahoo!奇摩名人娛樂 (1.62×), Black Friday (shopping) (1.72×), and New Balance (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fila (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.