Rascasse Audience Intelligence

Fila (company) Target Market in United States

A data profile of the people who buy, follow and care about Fila (company) in United States — modelled from more than twelve digital signal sources. Fila (company) has an estimated audience of 4,043,992 people in United States.

#16among Sportswear in United States#821among Brand in United States#391in Fashion & Accessoires

The average Fila (company) fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Harry Potter, YouTube Music, Britney Spears, with strongest over-indexing on Harry Potter (1.61× the country average).

Demographically, the Fila (company) audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fila (company) fan in United States is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fila (company) profile in United States.

Audience size
4M
in United States
Gender
48.0%♀
52.0% male
Age
35.7
average years
Country rank
#7978
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fila (company)

48.0% are female, 52.0% are male, average age 35.7.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Fila (company) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age35.7
Estimated audience size4,043,992
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Fila (company) audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Fila (company) audience comes from United States.

Worldwide audience distribution share by country for Fila (company)
CountryShare
United States16.7%
Italy7.8%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fila (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fila (company) customers by region in United States
#RegionReachAffinity×
01New York~400K1.60×
02Maryland~100K1.44×
03Georgia~200K1.41×
04New Jersey~100K1.37×
05California~600K1.36×
06Washington, District of Columbia~20K1.36×
07Florida~300K1.21×
08Connecticut~50K1.20×
09Louisiana~60K1.19×
10Texas~400K1.18×
11Illinois~200K1.16×
12Massachusetts~90K1.16×
13Mississippi~40K1.15×
14Nevada~40K1.13×
15Michigan~100K1.12×
16Alabama~60K1.11×
17Pennsylvania~100K1.09×
18Virginia~100K1.09×
19Rhode Island~10K1.07×
20Delaware~10K1.06×
21North Carolina~100K1.05×
22South Carolina~60K1.05×
23Arizona~90K1.03×
24Washington~80K1.02×
25Ohio~100K1.00×
26Indiana~70K0.99×
27Missouri~60K0.98×
28Oregon~50K0.97×
29Utah~40K0.97×
30New Mexico~20K0.97×
31Arkansas~30K0.96×
32Tennessee~80K0.95×
33Kentucky~50K0.91×
34Oklahoma~40K0.91×
35Kansas~30K0.89×
36Colorado~60K0.87×
37Minnesota~50K0.87×
38Nebraska~20K0.84×
39Hawaii~10K0.84×
40Maine~10K0.83×
41Wisconsin~50K0.82×
42Iowa~30K0.81×
43Alaska~7K0.81×
44West Virginia~20K0.80×
45New Hampshire~10K0.80×
46North Dakota~7K0.79×
47South Dakota~7K0.78×
48Vermont~6K0.78×
49Idaho~10K0.72×
50Montana~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Fila (company), United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fila (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fila (company) audience
#·InterestCategoryAffinity×
01Fashion showFashion & Accessoires2.28×
02YouTube MusicInternet & Social Media2.22×
03Britney SpearsMusic & Radio2.17×
04New BalanceFashion & Accessoires2.17×
05Curly HairBeauty & Wellness2.12×
06Underground hip hopMusic & Radio2.01×
07H&MShopping1.91×
08Healthy habitsHealth1.90×
09Fashion NovaShopping1.86×
10Hair ExtensionsBeauty & Wellness1.84×
11Lace wigBeauty & Wellness1.77×
12TwitchGames1.76×
13StreetwearFashion & Accessoires1.74×
14Black Friday (shopping)Shopping1.72×
15NikeFashion & Accessoires1.69×
16Los Angeles LakersSports1.67×
17NBA playoffsSports1.63×
18Harry PotterMovies & TV1.61×
19Taylor SwiftMusic & Radio1.61×
20WigBeauty & Wellness1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fila (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fila (company) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Luxury OrientationPREMIUM1.11×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fila (company) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
SpiritualityBALANCE0.54×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fila (company)'s target market in United States?

Fila (company)'s target market in United States covers an estimated 4,043,992 people, concentrated in California and Texas.

02

What is the gender split and age of Fila (company) customers?

48.0% of the Fila (company) audience are female, 52.0% are male, with an average age of 35.7 years.

03

Which brands do Fila (company) fans like most?

Fila (company) fans show strongest brand affinity for Harry Potter (1.61×), YouTube Music (2.22×), and Britney Spears (2.17×) over the country average.

04

Where do Fila (company) fans live in United States?

Fila (company) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fila (company) fans also like?

Beyond Fila (company) itself, the audience over-indexes on YouTube Music (2.22×), Britney Spears (2.17×), Black Friday (shopping) (1.72×), and New Balance (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Fila (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fila (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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