Rascasse Audience Intelligence

Foot Locker Target Market in United States

A data profile of the people who buy, follow and care about Foot Locker in United States — modelled from more than twelve digital signal sources. Foot Locker has an estimated audience of 17,347,093 people in United States.

#5among Sportswear in United States#194among Brand in United States#73in Shopping

The average Foot Locker fan in United States is 32.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sneakers (footwear), Wingstop, Hip hop music, with strongest over-indexing on Sneakers (footwear) (2.52× the country average).

Demographically, the Foot Locker audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foot Locker fan in United States is balanced, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneakers (footwear).

Category: Shopping · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foot Locker profile in United States.

Audience size
17.3M
in United States
Gender
46.5%♀
53.5% male
Age
32.3
average years
Country rank
#1967
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Foot Locker

46.5% are female, 53.5% are male, average age 32.3.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Foot Locker audience in United States
MetricValue
Female46.5%
Male53.5%
Average age32.3
Estimated audience size17,347,093
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Foot Locker audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Foot Locker audience comes from United States.

Worldwide audience distribution share by country for Foot Locker
CountryShare
United States34.4%
Italy10.1%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foot Locker audience in United States is strongest.

Fig. 05

Top regions by affinity

Foot Locker customers by region in United States
#RegionReachAffinity×
01New York~2.5M2.72×
02New Jersey~800K1.85×
03Louisiana~400K1.81×
04Maryland~500K1.74×
05Illinois~900K1.57×
06Delaware~70K1.55×
07Florida~1.5M1.47×
08Connecticut~200K1.41×
09Georgia~700K1.39×
10Hawaii~100K1.38×
11Michigan~600K1.37×
12Texas~2M1.36×
13Pennsylvania~800K1.34×
14Alabama~300K1.34×
15Washington, District of Columbia~70K1.31×
16North Carolina~700K1.29×
17Virginia~500K1.28×
18California~2M1.17×
19South Carolina~300K1.16×
20Mississippi~200K1.16×
21Rhode Island~60K1.14×
22Ohio~600K1.08×
23Missouri~300K1.05×
24Nevada~200K1.03×
25Arizona~400K1.01×
26Massachusetts~300K0.99×
27Indiana~300K0.99×
28Alaska~40K0.98×
29Wisconsin~200K0.85×
30New Mexico~70K0.84×
31Kentucky~200K0.81×
32Tennessee~300K0.79×
33Utah~100K0.75×
34Kansas~100K0.72×
35Oklahoma~100K0.68×
36Arkansas~100K0.68×
37Oregon~100K0.64×
38Minnesota~200K0.62×
39West Virginia~50K0.62×
40Colorado~200K0.60×
41Nebraska~50K0.59×
42Washington~200K0.53×
43Iowa~80K0.53×
44New Hampshire~30K0.48×
45Maine~30K0.44×
46South Dakota~20K0.44×
47Idaho~40K0.42×
48North Dakota~10K0.40×
49Montana~20K0.32×
50Vermont~8K0.27×
Fig. 06

Affinity by region

Affinity by region — Foot Locker, United States
0.27×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foot Locker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foot Locker audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio11.29×
02Hibbett SportsShopping7.90×
03Champs SportsSports7.64×
04Princess PollyFashion & Accessoires4.63×
05NBA TVSports3.94×
06PacSunFashion & Accessoires3.84×
07New BalanceFashion & Accessoires2.95×
08Sneaker collectingFashion & Accessoires2.95×
09BurlingtonFashion & Accessoires2.71×
10NFL NetworkSports2.57×
11Sneakers (footwear)Fashion & Accessoires2.52×
12WingstopFood & Beverages2.46×
13NikeFashion & Accessoires2.40×
14NBA FinalsSports2.27×
15NBA playoffsSports2.26×
16StreetwearFashion & Accessoires2.26×
17Pizza HutFood & Beverages1.77×
18T-MobileTechnology & Electronics1.75×
19Hip hop musicMusic & Radio1.69×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foot Locker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foot Locker audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
Luxury OrientationPREMIUM1.17×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foot Locker audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.51×
Community OrientationOPEN0.60×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Foot Locker's target market in United States?

Foot Locker's target market in United States covers an estimated 17,347,093 people, concentrated in New York and California.

02

What is the gender split and age of Foot Locker customers?

46.5% of the Foot Locker audience are female, 53.5% are male, with an average age of 32.3 years.

03

Which brands do Foot Locker fans like most?

Foot Locker fans show strongest brand affinity for Sneakers (footwear) (2.52×), Wingstop (2.46×), and Hip hop music (1.69×) over the country average.

04

Where do Foot Locker fans live in United States?

Foot Locker fans in United States are most concentrated in New York (reach ~2.5M), California (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Foot Locker fans also like?

Beyond Foot Locker itself, the audience over-indexes on Wingstop (2.46×), Hip hop music (1.69×), Red Bull Records (11.29×), and Burlington (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Foot Locker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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