Foot Locker Audience in United States

Foot Locker logo

Foot Locker has an estimated audience of 17,447,658 people in United States. 46.5% are female, 53.5% are male, average age 32.3. Top regions: New York, California, Texas. Top brand affinities: Sneakers (footwear), Wingstop, Hip hop music, Hibbett Sports, Burlington.

The average Foot Locker fan in United States is 32.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Sneakers (footwear), Wingstop, Hip hop music, with strongest over-indexing on Sneakers (footwear) (2.52× the country average). Demographically, the Foot Locker audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Sportswear

Demographics of Foot Locker fans

Demographic split for Foot Locker audience in United States
MetricValue
Female46.5%
Male53.5%
Average age32.3
Estimated audience size17,447,658

Audience persona

The typical Foot Locker fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sneakers (footwear).

Top regions in United States

Top regions ranked by reach for Foot Locker in United States
RegionReachAffinity
New York2,356,8922.42×
California2,289,0331.19×
Texas2,110,6531.41×
Florida1,716,1531.45×
Illinois921,1421.58×
Pennsylvania816,5161.39×
New Jersey794,0181.79×
Georgia777,8661.45×
North Carolina711,0901.35×
Michigan628,0761.38×
Ohio614,5071.14×
Virginia556,7921.31×
Maryland509,6381.7×
Louisiana401,6971.79×
Arizona353,9370.99×
Massachusetts337,5160.98×
Indiana329,8241.03×
Alabama326,5571.34×
South Carolina315,6981.2×
Missouri307,1221.09×
Tennessee284,6110.81×
Connecticut247,4091.41×
Wisconsin225,8510.86×
Washington194,3170.56×
Kentucky182,2200.83×
Nevada174,1351.03×
Colorado168,4740.61×
Mississippi167,4121.16×
Minnesota162,9440.65×
Oklahoma138,1290.71×
Oregon126,7090.63×
Utah118,4210.76×
Arkansas101,4160.71×
Kansas100,7070.73×
Hawaii88,7061.18×
Iowa83,6200.58×
Delaware74,1541.54×
New Mexico73,3320.84×
Washington, District of Columbia65,5091.25×
Rhode Island61,1811.1×
Nebraska51,6600.59×
West Virginia50,3590.62×
Idaho35,9480.41×
New Hampshire34,5120.5×
Alaska30,7110.82×
Maine27,5850.44×
South Dakota17,1590.43×
Montana14,8110.31×
North Dakota14,2340.4×
Vermont7,6310.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foot Locker audience
BrandAffinityCategory
Sneakers (footwear)2.52×Fashion & Accessoires
Wingstop2.46×Food & Beverages
Hip hop music1.69×Music & Radio
Hibbett Sports7.9×Shopping
Burlington2.71×Fashion & Accessoires
NFL Network2.57×Sports
New Balance2.95×Fashion & Accessoires
PacSun3.84×Fashion & Accessoires
Nike2.4×Fashion & Accessoires
Sneaker collecting2.95×Fashion & Accessoires
NBA TV3.94×Sports
NBA Finals2.27×Sports
Champs Sports7.64×Sports
T-Mobile1.75×Technology & Electronics
Macy's1.55×Shopping
Streetwear2.26×Fashion & Accessoires
Princess Polly4.63×Fashion & Accessoires
NBA playoffs2.26×Sports
Pizza Hut1.77×Food & Beverages
Minnesota Timberwolves3.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foot Locker audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Risk AppetiteTHRILL1.99
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.41
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Foot Locker
CountryShare
United States34.4%
Italy10.0%
France9.0%

See Foot Locker audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Foot Locker have in United States?

Foot Locker has an estimated audience of 17,447,658 people in United States, concentrated in New York and California.

What is the gender split and age of Foot Locker fans?

46.5% of Foot Locker fans are female, 53.5% are male, with an average age of 32.3 years.

Which brands do Foot Locker fans like most?

Foot Locker fans show strongest brand affinity for Sneakers (footwear) (2.52×), Wingstop (2.46×), and Hip hop music (1.69×) over the country average.

Where do Foot Locker fans live in United States?

Foot Locker fans in United States are most concentrated in New York (reach 2,356,892), California (reach 2,289,033), and Texas (reach 2,110,653). These three regions account for the largest share of the active audience.

What other brands do Foot Locker fans also like?

Beyond Foot Locker itself, the audience over-indexes on Wingstop (2.46×), Hip hop music (1.69×), Hibbett Sports (7.9×), and Burlington (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.