Rascasse Audience Intelligence

Hibbett Sports Target Market in United States

A data profile of the people who buy, follow and care about Hibbett Sports in United States — modelled from more than twelve digital signal sources. Hibbett Sports has an estimated audience of 4,012,910 people in United States.

#2among Footwear shop in United States#826among Brand in United States#176in Shopping

The average Hibbett Sports fan in United States is 34.0 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, North Carolina, Texas.

Top brand affinities include Foot Locker, New Balance, Sneaker collecting, with strongest over-indexing on Foot Locker (7.9× the country average).

Demographically, the Hibbett Sports audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hibbett Sports fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Foot Locker.

Category: Shopping · Type: Brand · Subtype: Footwear shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hibbett Sports profile in United States.

Audience size
4M
in United States
Gender
56.2%♀
43.8% male
Age
34.0
average years
Country rank
#8037
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hibbett Sports

56.2% are female, 43.8% are male, average age 34.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Hibbett Sports audience in United States
MetricValue
Female56.2%
Male43.8%
Average age34.0
Estimated audience size4,012,910
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Hibbett Sports audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3928%
40-4916%
50+5%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Hibbett Sports audience comes from United States.

Worldwide audience distribution share by country for Hibbett Sports
CountryShare
United States99.1%
China0.2%
India0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hibbett Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Hibbett Sports customers by region in United States
#RegionReachAffinity×
01Mississippi~200K6.89×
02South Carolina~300K4.53×
03Georgia~600K4.43×
04Arkansas~200K4.43×
05Alabama~300K4.22×
06Louisiana~200K4.10×
07North Carolina~400K3.27×
08Tennessee~200K2.63×
09Missouri~100K1.91×
10Kentucky~80K1.43×
11Oklahoma~60K1.29×
12Kansas~40K1.18×
13New Mexico~20K0.97×
14Florida~300K0.93×
15Virginia~90K0.86×
16Texas~300K0.83×
17West Virginia~10K0.67×
18Ohio~80K0.64×
19Nebraska~10K0.62×
20Indiana~40K0.55×
21Illinois~80K0.54×
22Iowa~20K0.54×
23Vermont~3K0.47×
24Alaska~4K0.45×
25Montana~4K0.37×
26Nevada~10K0.35×
27Delaware~4K0.35×
28South Dakota~3K0.35×
29North Dakota~3K0.33×
30Idaho~6K0.31×
31Hawaii~6K0.31×
32Maine~5K0.31×
33New Hampshire~5K0.30×
34Rhode Island~4K0.28×
35Arizona~20K0.24×
36Washington, District of Columbia~3K0.24×
37Maryland~20K0.22×
38Wisconsin~10K0.22×
39California~70K0.16×
40New York~40K0.16×
41Pennsylvania~20K0.15×
42Connecticut~6K0.15×
43Utah~6K0.15×
44Colorado~9K0.14×
45Oregon~6K0.13×
46New Jersey~10K0.12×
47Michigan~10K0.12×
48Minnesota~7K0.12×
49Washington~8K0.09×
50Massachusetts~8K0.09×
Fig. 06

Affinity by region

Affinity by region — Hibbett Sports, United States
0.09×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hibbett Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hibbett Sports audience
#·InterestCategoryAffinity×
01Foot LockerShopping7.90×
02Taron EgertonMovies & TV7.41×
03Teyana TaylorMovies & TV4.62×
04New BalanceFashion & Accessoires4.33×
05Sneaker collectingFashion & Accessoires4.20×
06Charlotte HornetsSports4.14×
07Air JordanFashion & Accessoires4.09×
08ReebokFashion & Accessoires3.76×
09Under ArmourFashion & Accessoires3.40×
10Ski resortTravel & Leisure2.70×
11Internet celebrityInternet & Social Media2.66×
12Drop shippingShopping2.48×
13Children's clothingFashion & Accessoires2.30×
14AdidasFashion & Accessoires2.27×
15NikeFashion & Accessoires2.16×
16Pizza HutFood & Beverages2.03×
17StreetwearFashion & Accessoires2.01×
18TMZInternet & Social Media1.86×
19T-MobileTechnology & Electronics1.69×
20NordstromShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hibbett Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hibbett Sports audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Price SensitivityPREMIUM1.56×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hibbett Sports audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
DIY MentalityTHRILL0.86×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hibbett Sports's target market in United States?

Hibbett Sports's target market in United States covers an estimated 4,012,910 people, concentrated in Georgia and North Carolina.

02

What is the gender split and age of Hibbett Sports customers?

56.2% of the Hibbett Sports audience are female, 43.8% are male, with an average age of 34.0 years.

03

Which brands do Hibbett Sports fans like most?

Hibbett Sports fans show strongest brand affinity for Foot Locker (7.9×), New Balance (4.33×), and Sneaker collecting (4.2×) over the country average.

04

Where do Hibbett Sports fans live in United States?

Hibbett Sports fans in United States are most concentrated in Georgia (reach ~600K), North Carolina (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hibbett Sports fans also like?

Beyond Hibbett Sports itself, the audience over-indexes on New Balance (4.33×), Sneaker collecting (4.2×), Taron Egerton (7.41×), and Pizza Hut (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hibbett Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hibbett Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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