Hibbett Sports Audience in United States

Hibbett Sports logo

Hibbett Sports has an estimated audience of 4,246,006 people in United States. 56.2% are female, 43.8% are male, average age 34.0. Top regions: Georgia, North Carolina, South Carolina. Top brand affinities: Litter box, Iowa Lottery, Thom Browne, Graham Greene, Stamp collecting.

The average Hibbett Sports fan in United States is 34.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, South Carolina. Top brand affinities include Litter box, Iowa Lottery, Thom Browne, with strongest over-indexing on Litter box (1.86× the country average). Demographically, the Hibbett Sports audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Footwear shop

Demographics of Hibbett Sports fans

Demographic split for Hibbett Sports audience in United States
MetricValue
Female56.2%
Male43.8%
Average age34.0
Estimated audience size4,246,006

Audience persona

The typical Hibbett Sports fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Hibbett Sports in United States
RegionReachAffinity
Georgia606,0814.63×
North Carolina428,5163.35×
South Carolina302,4114.73×
Texas295,0370.81×
Florida262,0990.91×
Mississippi232,7636.65×
Alabama229,7563.87×
Tennessee226,2092.66×
Louisiana217,8043.98×
Arkansas154,5094.42×
Missouri129,3421.89×
Virginia99,5520.96×
Ohio85,0930.65×
Illinois82,7860.59×
Kentucky74,3011.4×
California72,2940.15×
Oklahoma59,7311.27×
Indiana42,7070.55×
New York42,3790.18×
Kansas40,3811.21×
Pennsylvania21,6820.15×
Iowa21,1180.6×
Arizona20,1080.23×
New Mexico17,6060.83×
Maryland15,8340.22×
Nebraska14,2330.67×
Wisconsin13,6030.21×
West Virginia13,0390.66×
New Jersey12,5500.12×
Michigan11,9330.11×
Nevada11,0860.27×
Colorado8,7630.13×
Minnesota5,4810.09×
Connecticut5,1990.12×
Utah4,1390.11×
Washington4,1170.05×
Massachusetts3,9040.05×
Delaware3,6940.32×
South Dakota2,6470.27×
Washington, District of Columbia2,6310.21×
Oregon2,0800.04×
Wyoming1,9400.31×
Idaho7080.03×
Hawaii6950.04×
Rhode Island6670.05×
New Hampshire6280.04×
North Dakota6030.07×
Maine5530.04×
Montana4580.04×
Alaska4080.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hibbett Sports audience
BrandAffinityCategory
Litter box1.86×Pets & Animals
Iowa Lottery7.54×Games
Thom Browne5.94×Fashion & Accessoires
Graham Greene3.64×Literature
Stamp collecting2.78×Home & Garden
Staycation1.85×Home & Garden
Chili con carne4.31×Food & Beverages
Saving1.57×Business & Career
JDSU1.54×Business & Career
Elsword7.9×Games
Monogram1.82×Home & Garden
Emigrate (band)4.31×Music & Radio
Noodle (Gorillaz)1.64×Music & Radio
Ellen Burstyn4.13×Movies & TV
Home staging2.21×Home & Garden
Nick Jr. (Australia)3.73×Kids & Family
Highland games3.73×Sports
Wizards of Waverly Place2.8×Movies & TV
UK garage2.23×Music & Radio
Pro-Ject1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hibbett Sports audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Luxury OrientationPREMIUM1.81
Risk AppetiteTHRILL1.4
Family OrientationCONSERVATISM1.34
IndulgenceJOY1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Hibbett Sports
CountryShare
United States99.1%
China0.2%
India0.1%

See Hibbett Sports audiences in other countries

More Footwear shop audiences in United States

Frequently asked questions

How many fans does Hibbett Sports have in United States?

Hibbett Sports has an estimated audience of 4,246,006 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Hibbett Sports fans?

56.2% of Hibbett Sports fans are female, 43.8% are male, with an average age of 34.0 years.

Which brands do Hibbett Sports fans like most?

Hibbett Sports fans show strongest brand affinity for Litter box (1.86×), Iowa Lottery (7.54×), and Thom Browne (5.94×) over the country average.

Where do Hibbett Sports fans live in United States?

Hibbett Sports fans in United States are most concentrated in Georgia (reach 606,081), North Carolina (reach 428,516), and South Carolina (reach 302,411). These three regions account for the largest share of the active audience.

What other brands do Hibbett Sports fans also like?

Beyond Hibbett Sports itself, the audience over-indexes on Iowa Lottery (7.54×), Thom Browne (5.94×), Graham Greene (3.64×), and Stamp collecting (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hibbett Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.