Rascasse Audience Intelligence

Income tax Audience in United States

A data profile of the people who buy, follow and care about Income tax in United States — modelled from more than twelve digital signal sources. Income tax has an estimated audience of 6,714,909 people in United States.

#3120among Topic in United States#491in Business & Career

The average Income tax fan in United States is 43.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average).

Demographically, the Income tax audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Income tax fan in United States is balanced, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Shopping and fashion.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Income tax profile in United States.

Audience size
6.7M
in United States
Gender
50.4%♀
49.6% male
Age
43.5
average years
Country rank
#5205
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Income tax fans

50.4% are female, 49.6% are male, average age 43.5.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Income tax audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.5
Estimated audience size6,714,909
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Income tax audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Income tax audience comes from United States.

Worldwide audience distribution share by country for Income tax
CountryShare
United States34.3%
Brazil6.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Income tax audience in United States is strongest.

Fig. 05

Top regions by affinity

Income tax fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.83×
02Mississippi~80K1.42×
03Georgia~300K1.35×
04New Jersey~200K1.32×
05Virginia~200K1.29×
06Kansas~70K1.28×
07Louisiana~100K1.25×
08California~900K1.21×
09New York~400K1.18×
10Washington~200K1.16×
11Wyoming~10K1.16×
12Illinois~300K1.15×
13Arkansas~60K1.14×
14North Carolina~200K1.09×
15Florida~500K1.07×
16Washington, District of Columbia~20K1.07×
17Missouri~100K1.06×
18Ohio~200K1.04×
19Michigan~200K1.04×
20Massachusetts~100K1.02×
21Rhode Island~20K1.01×
22Alabama~90K1.00×
23New Mexico~30K1.00×
24Pennsylvania~200K0.99×
25Tennessee~100K0.99×
26Iowa~50K0.97×
27West Virginia~30K0.97×
28Colorado~100K0.96×
29Kentucky~80K0.95×
30Connecticut~60K0.95×
31Nebraska~30K0.93×
32Oklahoma~70K0.91×
33Nevada~60K0.91×
34North Dakota~10K0.91×
35Maryland~100K0.90×
36Indiana~100K0.89×
37Minnesota~80K0.88×
38South Dakota~10K0.88×
39Arizona~100K0.87×
40South Carolina~90K0.86×
41New Hampshire~20K0.86×
42Delaware~20K0.86×
43Idaho~30K0.85×
44Montana~20K0.84×
45Alaska~10K0.84×
46Oregon~60K0.82×
47Hawaii~20K0.82×
48Wisconsin~80K0.79×
49Maine~20K0.78×
50Utah~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Income tax, United States
0.76×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Income tax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Income tax audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV1.71×
02Home and gardenHome & Garden1.60×
03Shopping and fashionShopping1.59×
04Sports and outdoorsSports1.59×
05Arts and musicArts & Culture1.59×
06Business and industryBusiness & Career1.59×
07Family and relationshipsKids & Family1.59×
08Hobbies and activitiesSports1.59×
09SustainabilityPolitics & Society1.59×
10PeacePolitics & Society1.59×
11BuddhismHealth1.59×
12Gender equalityPolitics & Society1.59×
13Indian Premier LeagueSports1.59×
14FlipkartShopping1.59×
15SanrioBusiness & Career1.59×
16Spirited AwayMovies & TV1.59×
17KebayaFashion & Accessoires1.59×
18My Neighbor TotoroMovies & TV1.57×
19Hatsune MikuLiterature1.52×
20CultureLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Income tax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Income tax audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.88×
TraditionCONSERVATISM0.85×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Income tax audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.04×
Social Media UsageJOY0.05×
Luxury OrientationPREMIUM0.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Income tax have in United States?

Income tax has an estimated audience of 6,714,909 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Income tax fans?

50.4% of Income tax fans are female, 49.6% are male, with an average age of 43.5 years.

03

Which brands do Income tax fans like most?

Income tax fans show strongest brand affinity for Shopping and fashion (1.59×), Sports and outdoors (1.59×), and Arts and music (1.59×) over the country average.

04

Where do Income tax fans live in United States?

Income tax fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Income tax fans also like?

Beyond Income tax itself, the audience over-indexes on Sports and outdoors (1.59×), Arts and music (1.59×), Business and industry (1.59×), and Family and relationships (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Income tax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Income tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →