Income tax Audience in United States

Income tax logo

Income tax has an estimated audience of 6,714,909 people in United States. 50.4% are female, 49.6% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.

The average Income tax fan in United States is 43.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average). Demographically, the Income tax audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Income tax fans

Demographic split for Income tax audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.5
Estimated audience size6,714,909

Audience persona

The typical Income tax fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping and fashion.

Top regions in United States

Top regions ranked by reach for Income tax in United States
RegionReachAffinity
Texas1,144,1721.98×
California974,9351.32×
Florida499,0791.1×
New York459,4711.22×
Illinois283,7461.27×
Georgia269,3681.3×
New Jersey237,0951.39×
Ohio230,4051.11×
Pennsylvania230,3011.02×
North Carolina219,8021.09×
Virginia218,0641.33×
Michigan199,0751.13×
Washington160,2391.19×
Massachusetts151,4211.14×
Tennessee137,3711.02×
Louisiana111,8191.29×
Maryland110,9380.96×
Indiana110,6170.9×
Colorado109,7941.04×
Missouri107,8361×
Arizona100,5860.73×
Minnesota88,3850.92×
Mississippi88,3091.6×
South Carolina82,9010.82×
Wisconsin81,8510.81×
Kentucky77,1440.92×
Oklahoma69,5500.93×
Connecticut66,7690.99×
Alabama65,0660.69×
Arkansas64,2081.16×
Oregon62,5730.81×
Nevada62,2760.96×
Kansas53,6511.01×
Iowa51,5400.93×
Utah47,9300.8×
New Mexico32,3490.96×
Nebraska31,1640.93×
West Virginia29,8330.95×
Idaho27,0020.8×
Hawaii24,6610.85×
Washington, District of Columbia22,7681.13×
Rhode Island22,4791.05×
New Hampshire21,1630.8×
Maine17,2020.72×
Delaware14,9220.81×
Montana13,1480.71×
South Dakota12,3840.8×
North Dakota11,1490.81×
Vermont7,8080.66×
Wyoming6,7920.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Income tax audience
BrandAffinityCategory
Shopping and fashion1.59×Shopping
Sports and outdoors1.59×Sports
Arts and music1.59×Arts & Culture
Business and industry1.59×Business & Career
Family and relationships1.59×Kids & Family
Home and garden1.6×Home & Garden
Hobbies and activities1.59×Sports
Culture1.5×Literature
Sustainability1.59×Politics & Society
Peace1.59×Politics & Society
Buddhism1.59×Health
Gender equality1.59×Politics & Society
Perfume (Japanese band)1.6×Music & Radio
Indian Premier League1.59×Sports
Flipkart1.59×Shopping
Sanrio1.59×Business & Career
Spirited Away1.59×Movies & TV
Kebaya1.59×Fashion & Accessoires
My Neighbor Totoro1.57×Movies & TV
Hatsune Miku1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Income tax audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
Family OrientationCONSERVATISM1.69
Career OrientationPOWER1.56
Need for SecurityCONSERVATISM1.49
TravellingTHRILL1.29
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Income tax
CountryShare
United States34.3%
Brazil6.9%
United Kingdom6.8%

See Income tax audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Income tax have in United States?

Income tax has an estimated audience of 6,714,909 people in United States, concentrated in Texas and California.

What is the gender split and age of Income tax fans?

50.4% of Income tax fans are female, 49.6% are male, with an average age of 43.5 years.

Which brands do Income tax fans like most?

Income tax fans show strongest brand affinity for Shopping and fashion (1.59×), Sports and outdoors (1.59×), and Arts and music (1.59×) over the country average.

Where do Income tax fans live in United States?

Income tax fans in United States are most concentrated in Texas (reach 1,144,172), California (reach 974,935), and Florida (reach 499,079). These three regions account for the largest share of the active audience.

What other brands do Income tax fans also like?

Beyond Income tax itself, the audience over-indexes on Sports and outdoors (1.59×), Arts and music (1.59×), Business and industry (1.59×), and Family and relationships (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Income tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.