Rascasse Audience Intelligence

My Neighbor Totoro Audience in United States

A data profile of the people who buy, follow and care about My Neighbor Totoro in United States — modelled from more than twelve digital signal sources. My Neighbor Totoro has an estimated audience of 1,927,981 people in United States.

#7among Anime in United States#903among Movie / TV Show / Series in United States#2303in Movies & TV

The average My Neighbor Totoro fan in United States is 24.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spirited Away, Michael Gambon, Bonnie Wright, with strongest over-indexing on Spirited Away (80.15× the country average).

Demographically, the My Neighbor Totoro audience skews more male with an average age of 24.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Neighbor Totoro fan in United States is more male, around 24.0 years old, with strong Community Orientation tendencies and a notable affinity for Spirited Away.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Neighbor Totoro profile in United States.

Audience size
1.9M
in United States
Gender
43.5%♀
56.5% male
Age
24.0
average years
Country rank
#14647
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Neighbor Totoro viewers

43.5% are female, 56.5% are male, average age 24.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for My Neighbor Totoro audience in United States
MetricValue
Female43.5%
Male56.5%
Average age24.0
Estimated audience size1,927,981
Fig. 03

Age distribution

Ø 24.0
average years
Age distribution of the My Neighbor Totoro audience in United States
Age bracketShare%
16-1970%
20-2918%
30-397%
40-494%
50+2%
Fig. 04

Worldwide distribution

34.5%

of the worldwide My Neighbor Totoro audience comes from United States.

Worldwide audience distribution share by country for My Neighbor Totoro
CountryShare
United States34.5%
United Kingdom7.3%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Neighbor Totoro audience in United States is strongest.

Fig. 05

Top regions by affinity

My Neighbor Totoro fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.58×
02Washington~60K1.55×
03Utah~20K1.51×
04Alaska~5K1.31×
05California~300K1.30×
06Idaho~10K1.27×
07Vermont~4K1.25×
08Hawaii~10K1.24×
09Colorado~40K1.23×
10Maine~8K1.14×
11Michigan~50K1.12×
12Montana~6K1.11×
13Massachusetts~40K1.10×
14New Mexico~10K1.08×
15Minnesota~30K1.06×
16Nevada~20K1.06×
17Arizona~40K1.04×
18Virginia~50K1.03×
19Oklahoma~20K1.03×
20New Hampshire~7K1.02×
21Washington, District of Columbia~6K1.02×
22Texas~200K1.00×
23Rhode Island~6K0.98×
24Illinois~60K0.96×
25Missouri~30K0.96×
26Kansas~10K0.96×
27Kentucky~20K0.95×
28Connecticut~20K0.95×
29New York~100K0.93×
30Indiana~30K0.93×
31Wisconsin~30K0.93×
32Nebraska~9K0.93×
33North Carolina~50K0.91×
34Maryland~30K0.91×
35Pennsylvania~60K0.90×
36Tennessee~30K0.89×
37Arkansas~10K0.89×
38Iowa~10K0.88×
39Ohio~50K0.87×
40Georgia~50K0.86×
41West Virginia~7K0.82×
42South Dakota~3K0.82×
43New Jersey~40K0.81×
44Florida~100K0.80×
45North Dakota~3K0.80×
46Delaware~4K0.78×
47South Carolina~20K0.75×
48Alabama~20K0.70×
49Louisiana~20K0.70×
50Mississippi~9K0.62×
Fig. 06

Affinity by region

Affinity by region — My Neighbor Totoro, United States
0.62×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Neighbor Totoro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Neighbor Totoro audience
#·InterestCategoryAffinity×
01Bonnie WrightMovies & TV119.80×
02Michael GambonMovies & TV119.59×
03Kiki's Delivery ServiceMovies & TV94.96×
04Spirited AwayMovies & TV80.15×
05Hayao MiyazakiMovies & TV68.03×
06Robbie ColtraneMovies & TV51.78×
07PonyoMovies & TV40.94×
08International educationBusiness & Career39.23×
09DoraemonLiterature32.36×
10Studio GhibliLiterature23.80×
11One-Punch ManLiterature21.01×
1224 (TV series)Movies & TV20.00×
13Olivia MunnMovies & TV19.24×
14FuturamaMovies & TV18.88×
15CrunchyrollGames15.58×
16Home AloneMovies & TV14.78×
17Paul RuddMovies & TV14.14×
18Malcolm in the MiddleMovies & TV12.07×
19PokémonGames10.56×
20Anime and manga fandomLiterature9.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Neighbor Totoro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Neighbor Totoro audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.39×
Pet OwnershipJOY1.99×
Early Adopter MentalityPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Neighbor Totoro audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.74×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Neighbor Totoro have in United States?

My Neighbor Totoro has an estimated audience of 1,927,981 people in United States, concentrated in California and Texas.

02

What is the gender split and age of My Neighbor Totoro viewers?

43.5% of My Neighbor Totoro fans are female, 56.5% are male, with an average age of 24.0 years.

03

Which brands do My Neighbor Totoro fans like most?

My Neighbor Totoro fans show strongest brand affinity for Spirited Away (80.15×), Michael Gambon (119.59×), and Bonnie Wright (119.8×) over the country average.

04

Where do My Neighbor Totoro fans live in United States?

My Neighbor Totoro fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do My Neighbor Totoro fans also like?

Beyond My Neighbor Totoro itself, the audience over-indexes on Michael Gambon (119.59×), Bonnie Wright (119.8×), Kiki's Delivery Service (94.96×), and International education (39.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for My Neighbor Totoro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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