Rascasse Audience Intelligence

Malcolm in the Middle Audience in United States

A data profile of the people who buy, follow and care about Malcolm in the Middle in United States — modelled from more than twelve digital signal sources. Malcolm in the Middle has an estimated audience of 5,817,554 people in United States.

#78among TV series in United States#161among Movie / TV Show / Series in United States#546in Movies & TV

The average Malcolm in the Middle fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jennette McCurdy, Kiersey Clemons, Victorious, with strongest over-indexing on Jennette McCurdy (85.71× the country average).

Demographically, the Malcolm in the Middle audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malcolm in the Middle fan in United States is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Jennette McCurdy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malcolm in the Middle profile in United States.

Audience size
5.8M
in United States
Gender
36.9%♀
63.1% male
Age
36.2
average years
Country rank
#5849
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+149%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malcolm in the Middle viewers

36.9% are female, 63.1% are male, average age 36.2.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Malcolm in the Middle audience in United States
MetricValue
Female36.9%
Male63.1%
Average age36.2
Estimated audience size5,817,554
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Malcolm in the Middle audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3915%
40-4916%
50+19%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Malcolm in the Middle audience comes from United States.

Worldwide audience distribution share by country for Malcolm in the Middle
CountryShare
United States35.4%
United Kingdom7.7%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malcolm in the Middle audience in United States is strongest.

Fig. 05

Top regions by affinity

Malcolm in the Middle fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.31×
02Utah~50K1.31×
03New Mexico~30K1.31×
04Arizona~100K1.28×
05Oregon~60K1.25×
06Texas~400K1.20×
07Washington~100K1.18×
08Indiana~90K1.18×
09Idaho~30K1.18×
10Illinois~200K1.15×
11Oklahoma~60K1.14×
12Michigan~100K1.13×
13Nevada~50K1.12×
14Ohio~100K1.08×
15Colorado~70K1.08×
16Wisconsin~70K1.08×
17Missouri~80K1.07×
18Kansas~40K1.07×
19Minnesota~60K1.03×
20Kentucky~60K1.03×
21Iowa~40K1.03×
22Nebraska~20K1.03×
23Arkansas~40K0.99×
24North Dakota~9K0.99×
25Pennsylvania~100K0.98×
26Montana~10K0.97×
27West Virginia~20K0.96×
28New Hampshire~20K0.96×
29Alaska~9K0.96×
30Tennessee~80K0.95×
31Connecticut~40K0.95×
32North Carolina~100K0.92×
33New Jersey~100K0.92×
34Massachusetts~80K0.92×
35South Dakota~9K0.92×
36New York~200K0.91×
37Maryland~70K0.90×
38Maine~10K0.90×
39Rhode Island~10K0.89×
40Georgia~100K0.88×
41Delaware~10K0.87×
42Virginia~90K0.86×
43South Carolina~60K0.86×
44Alabama~50K0.84×
45Vermont~6K0.84×
46Florida~200K0.83×
47Louisiana~50K0.83×
48Mississippi~30K0.80×
49Hawaii~10K0.74×
50Washington, District of Columbia~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Malcolm in the Middle, United States
0.60×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malcolm in the Middle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malcolm in the Middle audience
#·InterestCategoryAffinity×
01Kiersey ClemonsMovies & TV169.98×
02Jennette McCurdyMovies & TV85.71×
03Crayon Shin-chanLiterature73.96×
04Zoey 101Movies & TV67.50×
05Sam & CatMovies & TV67.35×
06VictoriousMovies & TV63.77×
07Big Time RushMovies & TV52.42×
08SuburgatoryMovies & TV48.79×
09Miranda CosgroveMovies & TV48.28×
10Phineas and FerbMovies & TV34.04×
11White ChicksMovies & TV29.48×
12Lizzie McGuireMovies & TV29.37×
13ICarlyMovies & TV29.29×
14Medium (TV series)Movies & TV27.16×
15School of RockMovies & TV26.88×
16Harrison FordMovies & TV19.45×
17Scary MovieMovies & TV16.34×
18ShrekMovies & TV12.47×
19DeviantArtInternet & Social Media7.98×
20TwitchGames5.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malcolm in the Middle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malcolm in the Middle audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.58×
ExtroversionTHRILL1.93×
Social Media UsageJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malcolm in the Middle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.76×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malcolm in the Middle have in United States?

Malcolm in the Middle has an estimated audience of 5,817,554 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malcolm in the Middle viewers?

36.9% of Malcolm in the Middle fans are female, 63.1% are male, with an average age of 36.2 years.

03

Which brands do Malcolm in the Middle fans like most?

Malcolm in the Middle fans show strongest brand affinity for Jennette McCurdy (85.71×), Kiersey Clemons (169.98×), and Victorious (63.77×) over the country average.

04

Where do Malcolm in the Middle fans live in United States?

Malcolm in the Middle fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Malcolm in the Middle fans also like?

Beyond Malcolm in the Middle itself, the audience over-indexes on Kiersey Clemons (169.98×), Victorious (63.77×), Miranda Cosgrove (48.28×), and Big Time Rush (52.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Malcolm in the Middle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm in the Middle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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