Malcolm in the Middle Audience in United States

Malcolm in the Middle logo

Malcolm in the Middle has an estimated audience of 4,360,458 people in United States. 36.9% are female, 63.1% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Jennette McCurdy, Kiersey Clemons, Victorious, Miranda Cosgrove, Big Time Rush.

The average Malcolm in the Middle fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jennette McCurdy, Kiersey Clemons, Victorious, with strongest over-indexing on Jennette McCurdy (85.71× the country average). Demographically, the Malcolm in the Middle audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Malcolm in the Middle fans

Demographic split for Malcolm in the Middle audience in United States
MetricValue
Female36.9%
Male63.1%
Average age36.2
Estimated audience size4,360,458

Audience persona

The typical Malcolm in the Middle fan in United States is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Jennette McCurdy.

Top regions in United States

Top regions ranked by reach for Malcolm in the Middle in United States
RegionReachAffinity
California665,1571.39×
Texas487,7481.3×
Florida260,4560.88×
New York222,1600.91×
Illinois171,9681.18×
Ohio149,0441.11×
Pennsylvania140,7080.96×
Michigan130,8001.15×
North Carolina124,2720.95×
Georgia123,2640.92×
Arizona115,7321.3×
Washington106,7731.22×
New Jersey99,7100.9×
Indiana95,8661.2×
Virginia95,0280.89×
Tennessee82,3120.94×
Massachusetts79,9310.93×
Colorado76,7401.12×
Missouri74,9291.07×
Wisconsin70,9471.08×
Minnesota66,1601.06×
Oregon65,7541.32×
Maryland65,5600.87×
Kentucky58,2851.07×
Oklahoma57,0401.18×
South Carolina56,0250.85×
Utah53,3821.37×
Nevada49,0261.16×
Alabama47,8510.79×
Louisiana45,7520.81×
Connecticut41,4020.95×
Iowa38,2141.06×
Kansas36,6451.07×
Arkansas34,9430.97×
New Mexico28,8051.32×
Mississippi26,7640.74×
Idaho25,3631.16×
Nebraska22,7521.04×
West Virginia18,2370.9×
New Hampshire16,1940.94×
Maine13,2200.85×
Hawaii12,6640.68×
Rhode Island11,6940.84×
Montana11,6920.97×
Delaware9,4370.78×
South Dakota8,7630.87×
North Dakota8,2560.92×
Alaska7,9300.85×
Washington, District of Columbia7,9250.6×
Vermont5,9800.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malcolm in the Middle audience
BrandAffinityCategory
Jennette McCurdy85.71×Movies & TV
Kiersey Clemons169.98×Movies & TV
Victorious63.77×Movies & TV
Miranda Cosgrove48.28×Movies & TV
Big Time Rush52.42×Movies & TV
Sam & Cat67.35×Movies & TV
Zoey 10167.5×Movies & TV
Phineas and Ferb34.04×Movies & TV
White Chicks29.48×Movies & TV
Harrison Ford19.45×Movies & TV
School of Rock26.88×Movies & TV
ICarly29.29×Movies & TV
Scary Movie16.34×Movies & TV
Lizzie McGuire29.37×Movies & TV
DeviantArt7.98×Internet & Social Media
Medium (TV series)27.16×Movies & TV
Suburgatory48.79×Movies & TV
Crayon Shin-chan73.96×Literature
Shrek12.47×Movies & TV
Twitch5.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malcolm in the Middle audience
TraitClusterScore
ExtroversionTHRILL1.81
LGBTQ+ IdentityOPEN1.47
Risk AppetiteTHRILL1.44
Urban LifestyleOPEN1.29
Social Media UsageJOY1.28
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Malcolm in the Middle
CountryShare
United States35.3%
United Kingdom7.0%
Mexico6.1%

See Malcolm in the Middle audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Malcolm in the Middle have in United States?

Malcolm in the Middle has an estimated audience of 4,360,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Malcolm in the Middle fans?

36.9% of Malcolm in the Middle fans are female, 63.1% are male, with an average age of 36.2 years.

Which brands do Malcolm in the Middle fans like most?

Malcolm in the Middle fans show strongest brand affinity for Jennette McCurdy (85.71×), Kiersey Clemons (169.98×), and Victorious (63.77×) over the country average.

Where do Malcolm in the Middle fans live in United States?

Malcolm in the Middle fans in United States are most concentrated in California (reach 665,157), Texas (reach 487,748), and Florida (reach 260,456). These three regions account for the largest share of the active audience.

What other brands do Malcolm in the Middle fans also like?

Beyond Malcolm in the Middle itself, the audience over-indexes on Kiersey Clemons (169.98×), Victorious (63.77×), Miranda Cosgrove (48.28×), and Big Time Rush (52.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm in the Middle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.