Malcolm in the Middle Audience in Germany
Malcolm in the Middle has an estimated audience of 581,038 people in Germany. 46.4% are female, 53.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: According to Jim, Shazam (service), Friends, Victorious, The Nanny.
The average Malcolm in the Middle fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include According to Jim, Shazam (service), Friends, with strongest over-indexing on According to Jim (203.86× the country average). Demographically, the Malcolm in the Middle audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Malcolm in the Middle fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 37.2 |
| Estimated audience size | 581,038 |
Audience persona
The typical Malcolm in the Middle fan in Germany is balanced, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for According to Jim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,747 | 1.12× |
| Bayern | 136,759 | 0.93× |
| Baden-Württemberg | 113,669 | 0.91× |
| Niedersachsen | 93,448 | 1.06× |
| Hessen | 60,297 | 0.87× |
| Sachsen | 46,885 | 1.05× |
| Rheinland-Pfalz | 44,140 | 0.97× |
| Berlin | 42,543 | 1.04× |
| Schleswig-Holstein | 31,932 | 0.98× |
| Brandenburg | 29,175 | 1.03× |
| Sachsen-Anhalt | 26,249 | 1.11× |
| Thüringen | 23,636 | 1.02× |
| Hamburg | 19,020 | 0.92× |
| Mecklenburg-Vorpommern | 17,292 | 0.99× |
| Saarland | 11,112 | 0.99× |
| Bremen | 7,798 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| According to Jim | 203.86× | Movies & TV |
| Shazam (service) | 102.39× | Music & Radio |
| Friends | 27.36× | Movies & TV |
| Victorious | 118.63× | Movies & TV |
| The Nanny | 89.37× | Movies & TV |
| Roseanne | 121.97× | Movies & TV |
| Just Go with It | 111.81× | Movies & TV |
| Godzilla | 20× | Movies & TV |
| Fuller House (TV series) | 70.41× | Movies & TV |
| The Land Before Time | 81.15× | Movies & TV |
| Lie to Me | 101.53× | Movies & TV |
| ICarly | 79.89× | Movies & TV |
| Basic Instinct | 67.3× | Movies & TV |
| Cougar Town | 158.47× | Movies & TV |
| I Know What You Did Last Summer | 101.43× | Movies & TV |
| Raising Hope | 186.15× | Movies & TV |
| Shameless (U.S. TV series) | 38.02× | Movies & TV |
| Kung Fu Hustle | 114.25× | Movies & TV |
| Arrested Development (TV series) | 96.41× | Movies & TV |
| Big Time Rush | 64.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Extroversion | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.3 |
| Tradition | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 7.0% |
| Mexico | 6.1% |
See Malcolm in the Middle audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Malcolm in the Middle have in Germany?
Malcolm in the Middle has an estimated audience of 581,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malcolm in the Middle fans?
46.4% of Malcolm in the Middle fans are female, 53.6% are male, with an average age of 37.2 years.
Which brands do Malcolm in the Middle fans like most?
Malcolm in the Middle fans show strongest brand affinity for According to Jim (203.86×), Shazam (service) (102.39×), and Friends (27.36×) over the country average.
Where do Malcolm in the Middle fans live in Germany?
Malcolm in the Middle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,747), Bayern (reach 136,759), and Baden-Württemberg (reach 113,669). These three regions account for the largest share of the active audience.
What other brands do Malcolm in the Middle fans also like?
Beyond Malcolm in the Middle itself, the audience over-indexes on Shazam (service) (102.39×), Friends (27.36×), Victorious (118.63×), and The Nanny (89.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malcolm in the Middle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.