Game of Thrones Audience in Germany
Game of Thrones has an estimated audience of 4,343,765 people in Germany. 48.7% are female, 51.3% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: House of the Dragon, Harry Potter, Euphoria, A Knight of the Seven Kingdoms, Bookselling.
The average Game of Thrones fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include House of the Dragon, Harry Potter, Euphoria, with strongest over-indexing on House of the Dragon (4.94× the country average). Demographically, the Game of Thrones audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Game of Thrones fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 32.2 |
| Estimated audience size | 4,343,765 |
Audience persona
The typical Game of Thrones fan in Germany is balanced, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for House of the Dragon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,026,466 | 1.08× |
| Bayern | 675,448 | 0.97× |
| Baden-Württemberg | 570,921 | 0.96× |
| Niedersachsen | 456,868 | 1.08× |
| Hessen | 375,580 | 1.13× |
| Rheinland-Pfalz | 221,513 | 1.02× |
| Sachsen | 204,838 | 0.96× |
| Berlin | 197,280 | 1.02× |
| Schleswig-Holstein | 162,648 | 1.04× |
| Brandenburg | 134,105 | 1× |
| Sachsen-Anhalt | 117,272 | 1.04× |
| Thüringen | 108,774 | 0.98× |
| Hamburg | 94,677 | 0.96× |
| Mecklenburg-Vorpommern | 78,000 | 0.94× |
| Saarland | 48,558 | 0.91× |
| Bremen | 33,412 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| House of the Dragon | 4.94× | Movies & TV |
| Harry Potter | 2.23× | Movies & TV |
| Euphoria | 2.04× | Movies & TV |
| A Knight of the Seven Kingdoms | 3.84× | Movies & TV |
| Bookselling | 2.97× | Literature |
| Superman | 2.04× | Movies & TV |
| Millie Bobby Brown | 2.83× | Movies & TV |
| Kit Harington | 7.72× | Movies & TV |
| Mobile game | 1.94× | Games |
| Stranger Things | 1.93× | Movies & TV |
| Sydney Sweeney | 2.02× | Movies & TV |
| Milly Alcock | 4.97× | Movies & TV |
| Fantasy movies | 2.19× | Movies & TV |
| Succession | 2.02× | Movies & TV |
| Gremlins | 5.43× | Movies & TV |
| 28 Days Later | 5.13× | Movies & TV |
| Let the Right One In (film) | 2.13× | Movies & TV |
| One Piece | 2.19× | Movies & TV |
| The Witcher | 3.68× | Games |
| Peacemaker | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Sustainability | BALANCE | 1.15 |
| Individualism | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.06 |
| Urban Lifestyle | OPEN | 1.04 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 9.1% |
| Germany | 5.8% |
See Game of Thrones audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Stranger Things (9,203,673)
Frequently asked questions
How many fans does Game of Thrones have in Germany?
Game of Thrones has an estimated audience of 4,343,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Game of Thrones fans?
48.7% of Game of Thrones fans are female, 51.3% are male, with an average age of 32.2 years.
Which brands do Game of Thrones fans like most?
Game of Thrones fans show strongest brand affinity for House of the Dragon (4.94×), Harry Potter (2.23×), and Euphoria (2.04×) over the country average.
Where do Game of Thrones fans live in Germany?
Game of Thrones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,026,466), Bayern (reach 675,448), and Baden-Württemberg (reach 570,921). These three regions account for the largest share of the active audience.
What other brands do Game of Thrones fans also like?
Beyond Game of Thrones itself, the audience over-indexes on Harry Potter (2.23×), Euphoria (2.04×), A Knight of the Seven Kingdoms (3.84×), and Bookselling (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.