Rascasse Audience Intelligence

Game of Thrones Audience in Germany

A data profile of the people who buy, follow and care about Game of Thrones in Germany — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 9,332,620 people in Germany.

#2among TV series in Germany#7among Movie / TV Show / Series in Germany#18in Movies & TV

The average Game of Thrones fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include House of the Dragon, Harry Potter, A Knight of the Seven Kingdoms, with strongest over-indexing on House of the Dragon (4.94× the country average).

Demographically, the Game of Thrones audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Game of Thrones fan in Germany is balanced, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for House of the Dragon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game of Thrones profile in Germany.

Audience size
9.3M
in Germany
Gender
48.7%♀
51.3% male
Age
32.2
average years
Country rank
#378
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game of Thrones viewers

48.7% are female, 51.3% are male, average age 32.2.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Game of Thrones audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age32.2
Estimated audience size9,332,620
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Game of Thrones audience in Germany
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Game of Thrones audience comes from Germany.

Worldwide audience distribution share by country for Game of Thrones
CountryShare
United States23.9%
India14.1%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game of Thrones audience in Germany is strongest.

Fig. 05

Top regions by affinity

Game of Thrones fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K1.10×
02Sachsen-Anhalt~300K1.08×
03Niedersachsen~1M1.07×
04Nordrhein-Westfalen~2M1.06×
05Schleswig-Holstein~400K1.06×
06Rheinland-Pfalz~500K1.02×
07Thüringen~200K1.01×
08Brandenburg~300K1.00×
09Mecklenburg-Vorpommern~200K0.98×
10Sachsen~400K0.96×
11Berlin~400K0.96×
12Hamburg~200K0.95×
13Saarland~100K0.95×
14Bayern~1.5M0.94×
15Baden-Württemberg~1M0.94×
16Bremen~80K0.93×
Fig. 06

Affinity by region

Affinity by region — Game of Thrones, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game of Thrones audience
#·InterestCategoryAffinity×
01Kit HaringtonMovies & TV7.72×
02GremlinsMovies & TV5.43×
03Milly AlcockMovies & TV4.97×
04House of the DragonMovies & TV4.94×
05A Knight of the Seven KingdomsMovies & TV3.84×
06The WitcherGames3.68×
07BooksellingLiterature2.97×
08Millie Bobby BrownMovies & TV2.83×
09Harry PotterMovies & TV2.23×
10Fantasy moviesMovies & TV2.19×
11One PieceMovies & TV2.19×
12Let the Right One In (film)Movies & TV2.13×
13Anime and manga fandomLiterature2.05×
14SupermanMovies & TV2.04×
15Sydney SweeneyMovies & TV2.02×
16SuccessionMovies & TV2.02×
17Mobile gameGames1.94×
18Stranger ThingsMovies & TV1.93×
19Role-playing gamesGames1.84×
20PeacemakerMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game of Thrones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game of Thrones audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Pet OwnershipJOY1.16×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game of Thrones audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Luxury OrientationPREMIUM0.72×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Game of Thrones have in Germany?

Game of Thrones has an estimated audience of 9,332,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Game of Thrones viewers?

48.7% of Game of Thrones fans are female, 51.3% are male, with an average age of 32.2 years.

03

Which brands do Game of Thrones fans like most?

Game of Thrones fans show strongest brand affinity for House of the Dragon (4.94×), Harry Potter (2.23×), and A Knight of the Seven Kingdoms (3.84×) over the country average.

04

Where do Game of Thrones fans live in Germany?

Game of Thrones fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Game of Thrones fans also like?

Beyond Game of Thrones itself, the audience over-indexes on Harry Potter (2.23×), A Knight of the Seven Kingdoms (3.84×), Bookselling (2.97×), and Kit Harington (7.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Game of Thrones audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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