Game of Thrones Audience in United States

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Game of Thrones has an estimated audience of 16,859,672 people in United States. 48.2% are female, 51.8% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: House of the Dragon, Harry Potter, Superman, A Knight of the Seven Kingdoms, Beauty.

The average Game of Thrones fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include House of the Dragon, Harry Potter, Superman, with strongest over-indexing on House of the Dragon (10.35× the country average). Demographically, the Game of Thrones audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Game of Thrones fans

Demographic split for Game of Thrones audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.4
Estimated audience size16,859,672

Audience persona

The typical Game of Thrones fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for House of the Dragon.

Top regions in United States

Top regions ranked by reach for Game of Thrones in United States
RegionReachAffinity
California1,869,0601.01×
Texas1,650,0781.14×
Florida1,171,6621.03×
New York943,4761×
Georgia627,7941.21×
Illinois554,5330.99×
Pennsylvania553,1350.97×
Ohio542,9201.05×
North Carolina514,6411.01×
Michigan443,9661.01×
Arizona433,5201.26×
Virginia419,0991.02×
New Jersey411,4670.96×
Washington356,1371.05×
Tennessee351,2351.04×
Missouri328,7201.21×
Massachusetts323,9810.98×
Indiana321,8091.04×
Maryland276,8790.96×
Alabama273,4461.16×
Colorado272,4911.03×
Wisconsin241,3160.95×
South Carolina238,1280.94×
Kentucky233,9771.11×
Minnesota233,5410.97×
Louisiana220,4021.01×
Oklahoma215,9811.15×
Oregon202,0951.05×
Nevada163,2591×
Connecticut162,0020.96×
Utah157,0401.04×
Arkansas153,5641.11×
Kansas140,3211.06×
Iowa136,4400.98×
Mississippi133,1470.96×
Idaho90,0211.06×
New Mexico87,6011.04×
Nebraska80,3390.95×
West Virginia73,5530.94×
Hawaii62,9480.87×
New Hampshire61,4160.92×
Maine54,9020.91×
Rhode Island47,2880.88×
Montana46,8281×
Alaska40,5221.12×
Delaware38,6510.83×
Washington, District of Columbia38,4160.76×
South Dakota33,2440.85×
North Dakota31,3820.91×
Vermont21,8120.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Game of Thrones audience
BrandAffinityCategory
House of the Dragon10.35×Movies & TV
Harry Potter2.92×Movies & TV
Superman2.14×Movies & TV
A Knight of the Seven Kingdoms5.3×Movies & TV
Beauty1.71×Beauty & Wellness
Milly Alcock6.77×Movies & TV
Peacemaker2.11×Movies & TV
Comedy movies1.63×Movies & TV
Beetlejuice2.45×Movies & TV
Friends1.64×Movies & TV
True Detective3.39×Movies & TV
Stranger Things2.55×Movies & TV
The Gilded Age2.46×Movies & TV
Vikings (TV series)3.78×Movies & TV
Peter Dinklage7.29×Movies & TV
Pedro Pascal3.3×Movies & TV
The White Lotus2.22×Movies & TV
Dune3.55×Movies & TV
Comic book1.91×Literature
Fantasy movies1.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Game of Thrones audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.36
MindfulnessBALANCE1.14
Early Adopter MentalityPOWER1.14
SustainabilityBALANCE1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Game of Thrones
CountryShare
United States22.5%
India9.1%
Germany5.8%

See Game of Thrones audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Game of Thrones have in United States?

Game of Thrones has an estimated audience of 16,859,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Game of Thrones fans?

48.2% of Game of Thrones fans are female, 51.8% are male, with an average age of 33.4 years.

Which brands do Game of Thrones fans like most?

Game of Thrones fans show strongest brand affinity for House of the Dragon (10.35×), Harry Potter (2.92×), and Superman (2.14×) over the country average.

Where do Game of Thrones fans live in United States?

Game of Thrones fans in United States are most concentrated in California (reach 1,869,060), Texas (reach 1,650,078), and Florida (reach 1,171,662). These three regions account for the largest share of the active audience.

What other brands do Game of Thrones fans also like?

Beyond Game of Thrones itself, the audience over-indexes on Harry Potter (2.92×), Superman (2.14×), A Knight of the Seven Kingdoms (5.3×), and Beauty (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.