Rascasse Audience Intelligence

Game of Thrones Audience in United States

A data profile of the people who buy, follow and care about Game of Thrones in United States — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 29,101,221 people in United States.

#9among TV series in United States#17among Movie / TV Show / Series in United States#70in Movies & TV

The average Game of Thrones fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include House of the Dragon, A Knight of the Seven Kingdoms, Harry Potter, with strongest over-indexing on House of the Dragon (10.35× the country average).

Demographically, the Game of Thrones audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Game of Thrones fan in United States is balanced, around 33.4 years old, with strong Tradition tendencies and a notable affinity for House of the Dragon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game of Thrones profile in United States.

Audience size
29.1M
in United States
Gender
48.2%♀
51.8% male
Age
33.4
average years
Country rank
#976
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game of Thrones viewers

48.2% are female, 51.8% are male, average age 33.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Game of Thrones audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.4
Estimated audience size29,101,221
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Game of Thrones audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Game of Thrones audience comes from United States.

Worldwide audience distribution share by country for Game of Thrones
CountryShare
United States23.9%
India14.1%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game of Thrones audience in United States is strongest.

Fig. 05

Top regions by affinity

Game of Thrones fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~700K1.25×
02Alaska~80K1.22×
03Missouri~600K1.19×
04Alabama~500K1.17×
05Georgia~1M1.16×
06Oklahoma~400K1.14×
07Arkansas~300K1.12×
08Kentucky~400K1.11×
09Idaho~200K1.09×
10Texas~2.5M1.08×
11Kansas~200K1.06×
12New Mexico~200K1.06×
13Montana~90K1.05×
14Utah~300K1.04×
15Washington~600K1.03×
16Oregon~300K1.03×
17Tennessee~600K1.02×
18Indiana~500K1.02×
19Louisiana~400K1.02×
20Ohio~900K1.01×
21Florida~2M1.00×
22Colorado~500K1.00×
23Nevada~300K0.99×
24Mississippi~200K0.99×
25Iowa~200K0.99×
26West Virginia~100K0.99×
27North Carolina~900K0.98×
28Michigan~800K0.98×
29Virginia~700K0.98×
30North Dakota~60K0.98×
31New Hampshire~100K0.97×
32California~3M0.96×
33Minnesota~400K0.96×
34Pennsylvania~900K0.95×
35Illinois~900K0.95×
36Maryland~500K0.95×
37Connecticut~300K0.95×
38Nebraska~100K0.95×
39Maine~100K0.95×
40New York~1.5M0.94×
41Massachusetts~500K0.94×
42Wisconsin~400K0.94×
43Wyoming~40K0.94×
44New Jersey~700K0.92×
45South Carolina~400K0.92×
46South Dakota~60K0.92×
47Rhode Island~90K0.91×
48Hawaii~100K0.88×
49Delaware~70K0.87×
50Washington, District of Columbia~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Game of Thrones, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game of Thrones audience
#·InterestCategoryAffinity×
01House of the DragonMovies & TV10.35×
02Peter DinklageMovies & TV7.29×
03Milly AlcockMovies & TV6.77×
04A Knight of the Seven KingdomsMovies & TV5.30×
05Vikings (TV series)Movies & TV3.78×
06Dylan O'BrienMovies & TV3.73×
07True DetectiveMovies & TV3.39×
08SupergirlMovies & TV3.30×
09Pedro PascalMovies & TV3.30×
10Harry PotterMovies & TV2.92×
11Stranger ThingsMovies & TV2.55×
12The Gilded AgeMovies & TV2.46×
13BeetlejuiceMovies & TV2.45×
14SupermanMovies & TV2.14×
15PeacemakerMovies & TV2.11×
16Fantasy moviesMovies & TV1.94×
17Comic bookLiterature1.91×
18Mitch McConnellPolitics & Society1.72×
19BeautyBeauty & Wellness1.71×
20Comedy moviesMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game of Thrones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game of Thrones audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.26×
MindfulnessBALANCE1.15×
IndividualismJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game of Thrones audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.77×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Game of Thrones have in United States?

Game of Thrones has an estimated audience of 29,101,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Game of Thrones viewers?

48.2% of Game of Thrones fans are female, 51.8% are male, with an average age of 33.4 years.

03

Which brands do Game of Thrones fans like most?

Game of Thrones fans show strongest brand affinity for House of the Dragon (10.35×), A Knight of the Seven Kingdoms (5.3×), and Harry Potter (2.92×) over the country average.

04

Where do Game of Thrones fans live in United States?

Game of Thrones fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Game of Thrones fans also like?

Beyond Game of Thrones itself, the audience over-indexes on A Knight of the Seven Kingdoms (5.3×), Harry Potter (2.92×), Superman (2.14×), and Milly Alcock (6.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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