Rascasse Audience Intelligence

House of the Dragon Audience in United States

A data profile of the people who buy, follow and care about House of the Dragon in United States — modelled from more than twelve digital signal sources. House of the Dragon has an estimated audience of 16,289,664 people in United States.

#27among TV series in United States#36among Movie / TV Show / Series in United States#143in Movies & TV

The average House of the Dragon fan in United States is 32.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Game of Thrones, International education, 24 (TV series), with strongest over-indexing on Game of Thrones (10.35× the country average).

Demographically, the House of the Dragon audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House of the Dragon fan in United States is balanced, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Game of Thrones.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House of the Dragon profile in United States.

Audience size
16.3M
in United States
Gender
52.6%♀
47.4% male
Age
32.7
average years
Country rank
#2127
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House of the Dragon viewers

52.6% are female, 47.4% are male, average age 32.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for House of the Dragon audience in United States
MetricValue
Female52.6%
Male47.4%
Average age32.7
Estimated audience size16,289,664
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the House of the Dragon audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

29.7%

of the worldwide House of the Dragon audience comes from United States.

Worldwide audience distribution share by country for House of the Dragon
CountryShare
United States29.7%
India11.2%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House of the Dragon audience in United States is strongest.

Fig. 05

Top regions by affinity

House of the Dragon fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.16×
02Massachusetts~400K1.15×
03Washington, District of Columbia~50K1.13×
04Texas~1.5M1.11×
05New Jersey~400K1.09×
06Washington~300K1.09×
07Oklahoma~200K1.09×
08Rhode Island~50K1.08×
09Arizona~300K1.06×
10Maryland~300K1.06×
11Louisiana~200K1.06×
12Oregon~200K1.06×
13Virginia~400K1.05×
14Minnesota~200K1.05×
15Kentucky~200K1.05×
16Colorado~300K1.04×
17Connecticut~200K1.04×
18New Hampshire~60K1.04×
19Pennsylvania~500K1.03×
20Maine~60K1.03×
21California~1.5M1.02×
22Illinois~500K1.02×
23Arkansas~100K1.02×
24Florida~1M1.01×
25Alaska~30K1.01×
26Tennessee~300K1.00×
27Missouri~300K1.00×
28Delaware~40K1.00×
29Georgia~500K0.99×
30Alabama~200K0.99×
31Kansas~100K0.99×
32North Carolina~500K0.98×
33Nevada~100K0.98×
34Montana~40K0.98×
35Michigan~400K0.97×
36Wisconsin~200K0.96×
37West Virginia~70K0.96×
38Mississippi~100K0.95×
39Indiana~300K0.93×
40South Carolina~200K0.93×
41Utah~100K0.93×
42New Mexico~70K0.93×
43Hawaii~60K0.93×
44Ohio~400K0.92×
45Idaho~70K0.91×
46Iowa~100K0.90×
47Nebraska~70K0.90×
48North Dakota~30K0.89×
49Vermont~20K0.89×
50South Dakota~30K0.88×
Fig. 06

Affinity by region

Affinity by region — House of the Dragon, United States
0.88×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House of the Dragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House of the Dragon audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.76×
0224 (TV series)Movies & TV17.85×
03House of Cards (U.S. TV series)Movies & TV16.28×
04Fantastic Beasts and Where to Find ThemPets & Animals15.42×
05Buckingham PalaceTravel & Leisure11.04×
06Westworld (TV series)Movies & TV10.54×
07Game of ThronesMovies & TV10.35×
08Desperate HousewivesMovies & TV9.62×
09The HobbitMovies & TV9.62×
10The Lord of the RingsMovies & TV8.96×
11Downton AbbeyMovies & TV7.56×
12Scarface (1983 film)Movies & TV7.14×
13Disneyland ParisTravel & Leisure6.60×
14Breaking BadMovies & TV6.03×
15Graphic novelLiterature5.15×
16Psychological thrillerLiterature4.13×
17DC ComicsLiterature3.67×
18Sex and the CityMovies & TV3.52×
19SupermanMovies & TV2.10×
20Harry PotterMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House of the Dragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House of the Dragon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
Pet OwnershipJOY1.45×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House of the Dragon audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Quality AwarenessPREMIUM0.85×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House of the Dragon have in United States?

House of the Dragon has an estimated audience of 16,289,664 people in United States, concentrated in California and Texas.

02

What is the gender split and age of House of the Dragon viewers?

52.6% of House of the Dragon fans are female, 47.4% are male, with an average age of 32.7 years.

03

Which brands do House of the Dragon fans like most?

House of the Dragon fans show strongest brand affinity for Game of Thrones (10.35×), International education (20.76×), and 24 (TV series) (17.85×) over the country average.

04

Where do House of the Dragon fans live in United States?

House of the Dragon fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do House of the Dragon fans also like?

Beyond House of the Dragon itself, the audience over-indexes on International education (20.76×), 24 (TV series) (17.85×), Superman (2.1×), and House of Cards (U.S. TV series) (16.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See House of the Dragon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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