House of the Dragon Audience in United States

House of the Dragon logo

House of the Dragon has an estimated audience of 7,274,696 people in United States. 48.2% are female, 51.8% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Kit Harington, Emilia Clarke, Game of Thrones, Superman.

The average House of the Dragon fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Kit Harington, Emilia Clarke, with strongest over-indexing on Finnair (226.17× the country average). Demographically, the House of the Dragon audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of House of the Dragon fans

Demographic split for House of the Dragon audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.4
Estimated audience size7,274,696

Audience persona

The typical House of the Dragon fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for House of the Dragon in United States
RegionReachAffinity
California875,6661.09×
Texas759,4431.21×
Florida520,2051.06×
New York519,5091.28×
Pennsylvania261,0191.07×
Illinois260,8951.08×
Georgia226,4621.01×
North Carolina226,4451.03×
New Jersey217,7311.18×
Ohio211,4010.94×
Virginia191,9721.08×
Michigan188,2230.99×
Massachusetts175,3921.22×
Washington163,6151.12×
Arizona156,6441.05×
Tennessee141,6800.97×
Maryland135,0681.08×
Indiana124,6290.94×
Colorado121,6931.06×
Missouri117,8891.01×
Minnesota112,7151.08×
Wisconsin103,7080.95×
South Carolina103,4760.95×
Alabama101,6481×
Louisiana99,8321.06×
Kentucky94,6701.04×
Oregon88,6671.06×
Oklahoma85,6001.06×
Connecticut77,6601.06×
Nevada71,0011.01×
Utah59,7490.92×
Arkansas58,3240.97×
Kansas56,6070.99×
Mississippi53,2630.89×
Iowa49,9270.83×
New Mexico32,6940.9×
Idaho31,6660.87×
Nebraska31,4230.86×
West Virginia29,6680.88×
New Hampshire29,2231.02×
Hawaii29,0140.93×
Maine25,9921×
Washington, District of Columbia25,9191.19×
Rhode Island25,1111.08×
Delaware19,5960.98×
Montana18,0120.89×
Alaska14,3450.92×
South Dakota13,2280.79×
North Dakota11,5870.78×
Vermont10,4300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House of the Dragon audience
BrandAffinityCategory
Finnair226.17×Travel & Leisure
Kit Harington22.67×Movies & TV
Emilia Clarke14.91×Movies & TV
Game of Thrones4.78×Movies & TV
Superman2.2×Movies & TV
Disneyland Paris9.55×Travel & Leisure
Wattpad8.68×Internet & Social Media
Charlie Hunnam8.22×Movies & TV
Peter Dinklage12.37×Movies & TV
Kia Sportage15.65×Cars & Mobility
Beetlejuice3.63×Movies & TV
Harry Potter2.6×Movies & TV
24 (TV series)13.87×Movies & TV
International education11.31×Business & Career
Jason Momoa5.77×Movies & TV
Anime and manga fandom3.71×Literature
Houston Astros5×Sports
Capital One2.21×Business & Career
Autism Awareness5.08×Health
Nicole Kidman4.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House of the Dragon audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.71
Community OrientationOPEN1.5
Pet OwnershipJOY1.4
ExtroversionTHRILL1.38
Luxury OrientationPREMIUM1.37
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for House of the Dragon
CountryShare
United States25.6%
Germany8.7%
United Kingdom7.7%

See House of the Dragon audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does House of the Dragon have in United States?

House of the Dragon has an estimated audience of 7,274,696 people in United States, concentrated in California and Texas.

What is the gender split and age of House of the Dragon fans?

48.2% of House of the Dragon fans are female, 51.8% are male, with an average age of 33.4 years.

Which brands do House of the Dragon fans like most?

House of the Dragon fans show strongest brand affinity for Finnair (226.17×), Kit Harington (22.67×), and Emilia Clarke (14.91×) over the country average.

Where do House of the Dragon fans live in United States?

House of the Dragon fans in United States are most concentrated in California (reach 875,666), Texas (reach 759,443), and Florida (reach 520,205). These three regions account for the largest share of the active audience.

What other brands do House of the Dragon fans also like?

Beyond House of the Dragon itself, the audience over-indexes on Kit Harington (22.67×), Emilia Clarke (14.91×), Game of Thrones (4.78×), and Superman (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House of the Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.