Hannibal (TV series) Audience in United States

Hannibal (TV series) logo

Hannibal (TV series) has an estimated audience of 2,165,813 people in United States. 46.4% are female, 53.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Love Actually, True Detective, Pride & Prejudice (2005 film), 24 (TV series), The A-Team.

The average Hannibal (TV series) fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Love Actually, True Detective, Pride & Prejudice (2005 film), with strongest over-indexing on Love Actually (112.14× the country average). Demographically, the Hannibal (TV series) audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hannibal (TV series) fans

Demographic split for Hannibal (TV series) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.2
Estimated audience size2,165,813

Audience persona

The typical Hannibal (TV series) fan in United States is balanced, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Love Actually.

Top regions in United States

Top regions ranked by reach for Hannibal (TV series) in United States
RegionReachAffinity
California264,8151.11×
Texas213,1101.14×
Florida141,9240.97×
New York127,4781.05×
Illinois80,2731.11×
Pennsylvania71,0780.97×
Georgia67,7331.02×
North Carolina66,6491.02×
Ohio64,0890.96×
Missouri62,3481.79×
Michigan56,2740.99×
Virginia55,0701.04×
Arizona53,3391.21×
Washington52,0101.2×
New Jersey51,4510.93×
South Carolina50,9511.56×
Tennessee44,1811.02×
Massachusetts43,1491.01×
Indiana38,9280.98×
Maryland35,1860.94×
Colorado34,7651.02×
Alabama30,8601.02×
Minnesota30,5170.98×
Wisconsin29,5270.91×
Oregon28,2621.14×
Kentucky27,7841.02×
Oklahoma26,4351.1×
Louisiana24,5710.88×
Nevada20,6600.99×
Utah20,0111.03×
Connecticut19,1590.88×
Arkansas17,6390.99×
Iowa17,6290.99×
Kansas16,9881×
Mississippi14,5290.81×
New Mexico11,0951.02×
Idaho10,5420.97×
West Virginia9,9430.99×
Nebraska9,4970.87×
Maine7,2640.94×
Hawaii7,2110.77×
New Hampshire7,2010.84×
Rhode Island5,8140.84×
Montana5,6940.95×
Washington, District of Columbia5,6820.87×
Alaska5,3161.15×
Delaware4,8160.81×
South Dakota3,9690.79×
North Dakota3,7520.84×
Vermont3,2070.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hannibal (TV series) audience
BrandAffinityCategory
Love Actually112.14×Movies & TV
True Detective30.41×Movies & TV
Pride & Prejudice (2005 film)64.65×Movies & TV
24 (TV series)68.18×Movies & TV
The A-Team111.77×Movies & TV
Westworld (TV series)56.57×Movies & TV
Desperate Housewives41.61×Movies & TV
Hugh Grant47.51×Movies & TV
Pride and Prejudice42.31×Movies & TV
The Notebook (2004 film)33.23×Movies & TV
Gossip Girl30.69×Movies & TV
Sex and the City14.5×Movies & TV
Hannibal Lecter61.11×Literature
Hostelling International20×Travel & Leisure
Rocky III275.13×Movies & TV
Freaky Friday (2003 film)20×Movies & TV
The Gilded Age9.18×Movies & TV
Tommy Lee Jones25.58×Movies & TV
MSC Cruises20×Travel & Leisure
The Crown (TV series)26.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hannibal (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.79
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.23
Early Adopter MentalityPOWER1.16
TraditionCONSERVATISM1.15
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Hannibal (TV series)
CountryShare
United States21.0%
Brazil9.3%
India5.0%

See Hannibal (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hannibal (TV series) have in United States?

Hannibal (TV series) has an estimated audience of 2,165,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Hannibal (TV series) fans?

46.4% of Hannibal (TV series) fans are female, 53.6% are male, with an average age of 35.2 years.

Which brands do Hannibal (TV series) fans like most?

Hannibal (TV series) fans show strongest brand affinity for Love Actually (112.14×), True Detective (30.41×), and Pride & Prejudice (2005 film) (64.65×) over the country average.

Where do Hannibal (TV series) fans live in United States?

Hannibal (TV series) fans in United States are most concentrated in California (reach 264,815), Texas (reach 213,110), and Florida (reach 141,924). These three regions account for the largest share of the active audience.

What other brands do Hannibal (TV series) fans also like?

Beyond Hannibal (TV series) itself, the audience over-indexes on True Detective (30.41×), Pride & Prejudice (2005 film) (64.65×), 24 (TV series) (68.18×), and The A-Team (111.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.