Rascasse Audience Intelligence

Hannibal (TV series) Audience in United States

A data profile of the people who buy, follow and care about Hannibal (TV series) in United States — modelled from more than twelve digital signal sources. Hannibal (TV series) has an estimated audience of 2,099,872 people in United States.

#232among TV series in United States#824among Movie / TV Show / Series in United States#2104in Movies & TV

The average Hannibal (TV series) fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love Actually, The A-Team, True Detective, with strongest over-indexing on Love Actually (112.14× the country average).

Demographically, the Hannibal (TV series) audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hannibal (TV series) fan in United States is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Love Actually.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannibal (TV series) profile in United States.

Audience size
2.1M
in United States
Gender
46.4%♀
53.6% male
Age
35.2
average years
Country rank
#13712
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannibal (TV series) viewers

46.4% are female, 53.6% are male, average age 35.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Hannibal (TV series) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.2
Estimated audience size2,099,872
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Hannibal (TV series) audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Hannibal (TV series) audience comes from United States.

Worldwide audience distribution share by country for Hannibal (TV series)
CountryShare
United States18.3%
Brazil7.8%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannibal (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hannibal (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~80K2.32×
02South Carolina~50K1.51×
03Alaska~6K1.24×
04Arizona~50K1.18×
05Washington~50K1.13×
06Oregon~30K1.12×
07Texas~200K1.08×
08Illinois~80K1.08×
09Oklahoma~30K1.08×
10California~300K1.06×
11Alabama~30K1.05×
12West Virginia~10K1.05×
13New Mexico~10K1.03×
14Virginia~50K1.02×
15Utah~20K1.02×
16New York~100K1.01×
17Kentucky~30K1.01×
18Iowa~20K1.01×
19Arkansas~20K1.00×
20Kansas~20K1.00×
21North Carolina~60K0.99×
22Tennessee~40K0.99×
23Idaho~10K0.99×
24Georgia~70K0.98×
25Massachusetts~40K0.97×
26Minnesota~30K0.97×
27Montana~6K0.97×
28Colorado~30K0.96×
29Nevada~20K0.96×
30Michigan~50K0.95×
31Indiana~40K0.95×
32Pennsylvania~70K0.94×
33Ohio~60K0.94×
34Maine~7K0.94×
35Florida~100K0.93×
36Maryland~30K0.93×
37Wisconsin~30K0.91×
38Nebraska~10K0.90×
39North Dakota~4K0.90×
40Vermont~3K0.90×
41New Jersey~50K0.88×
42Louisiana~20K0.88×
43New Hampshire~8K0.88×
44Rhode Island~6K0.88×
45Connecticut~20K0.87×
46Washington, District of Columbia~6K0.87×
47Mississippi~20K0.85×
48South Dakota~4K0.85×
49Delaware~5K0.83×
50Hawaii~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Hannibal (TV series), United States
0.79×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannibal (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannibal (TV series) audience
#·InterestCategoryAffinity×
01Rocky IIIMovies & TV275.13×
02Love ActuallyMovies & TV112.14×
03The A-TeamMovies & TV111.77×
0424 (TV series)Movies & TV68.18×
05Pride & Prejudice (2005 film)Movies & TV64.65×
06Hannibal LecterLiterature61.11×
07Westworld (TV series)Movies & TV56.57×
08Hugh GrantMovies & TV47.51×
09Pride and PrejudiceMovies & TV42.31×
10Desperate HousewivesMovies & TV41.61×
11The Notebook (2004 film)Movies & TV33.23×
12Gossip GirlMovies & TV30.69×
13True DetectiveMovies & TV30.41×
14The Crown (TV series)Movies & TV26.76×
15Tommy Lee JonesMovies & TV25.58×
16Hostelling InternationalTravel & Leisure20.00×
17Freaky Friday (2003 film)Movies & TV20.00×
18MSC CruisesTravel & Leisure20.00×
19Sex and the CityMovies & TV14.50×
20The Gilded AgeMovies & TV9.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannibal (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannibal (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
TraditionCONSERVATISM1.64×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannibal (TV series) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Luxury OrientationPREMIUM0.85×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hannibal (TV series) have in United States?

Hannibal (TV series) has an estimated audience of 2,099,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hannibal (TV series) viewers?

46.4% of Hannibal (TV series) fans are female, 53.6% are male, with an average age of 35.2 years.

03

Which brands do Hannibal (TV series) fans like most?

Hannibal (TV series) fans show strongest brand affinity for Love Actually (112.14×), The A-Team (111.77×), and True Detective (30.41×) over the country average.

04

Where do Hannibal (TV series) fans live in United States?

Hannibal (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hannibal (TV series) fans also like?

Beyond Hannibal (TV series) itself, the audience over-indexes on The A-Team (111.77×), True Detective (30.41×), 24 (TV series) (68.18×), and Pride & Prejudice (2005 film) (64.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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