Sex and the City Audience in United States

Sex and the City logo

Sex and the City has an estimated audience of 6,142,719 people in United States. 72.8% are female, 27.2% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: And just like that..., Friends, Arrested Development (TV series), Nick Kroll, Love Actually.

The average Sex and the City fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include And just like that..., Friends, Arrested Development (TV series), with strongest over-indexing on And just like that... (41.22× the country average). Demographically, the Sex and the City audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sex and the City fans

Demographic split for Sex and the City audience in United States
MetricValue
Female72.8%
Male27.2%
Average age40.1
Estimated audience size6,142,719

Audience persona

The typical Sex and the City fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for And just like that....

Top regions in United States

Top regions ranked by reach for Sex and the City in United States
RegionReachAffinity
California967,4951.43×
New York624,7131.82×
Texas615,7491.17×
Florida487,6861.17×
Illinois273,3631.34×
Pennsylvania239,1371.16×
New Jersey223,8731.43×
Georgia212,5171.12×
North Carolina185,4371×
Ohio176,1440.93×
Massachusetts171,3081.42×
Virginia170,6321.14×
Michigan145,4620.91×
Washington141,2681.15×
Arizona133,5041.06×
Maryland119,7241.13×
Tennessee118,9500.97×
Colorado101,1611.04×
Indiana100,9560.9×
Missouri92,7190.94×
South Carolina86,3030.93×
Minnesota84,3250.96×
Wisconsin81,8820.89×
Oregon79,2811.13×
Louisiana78,1650.99×
Connecticut72,8171.18×
Alabama70,9660.83×
Kentucky65,6980.85×
Oklahoma59,2350.87×
Nevada58,4530.98×
Utah47,3890.86×
Arkansas43,3230.86×
Kansas43,2440.89×
Iowa41,2090.81×
Mississippi39,8360.79×
Washington, District of Columbia30,4831.65×
New Mexico27,9580.91×
Nebraska24,4260.79×
Idaho23,8300.77×
Rhode Island23,7701.22×
New Hampshire22,0870.91×
Hawaii21,6520.82×
West Virginia20,4880.72×
Maine20,3090.92×
Delaware14,9280.88×
Montana14,1610.83×
Vermont10,5280.98×
Alaska8,6610.66×
North Dakota8,6010.68×
South Dakota8,5580.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sex and the City audience
BrandAffinityCategory
And just like that...41.22×Movies & TV
Friends7.45×Movies & TV
Arrested Development (TV series)39.38×Movies & TV
Nick Kroll50.51×Movies & TV
Love Actually37.85×Movies & TV
Cynthia Nixon42.15×Movies & TV
True Detective12.76×Movies & TV
Jordan Peele28.64×Movies & TV
Step Brothers (film)28.04×Movies & TV
Steve Carell20.95×Movies & TV
2 Broke Girls55.35×Movies & TV
Patton Oswalt31.82×Movies & TV
Kristen Wiig23.83×Movies & TV
Gossip Girl20.09×Movies & TV
Jim Carrey11.67×Movies & TV
Pride & Prejudice (2005 film)22.48×Movies & TV
Jimmy Kimmel10.07×Movies & TV
Anxious38.18×Music & Radio
BoJack Horseman27.54×Movies & TV
Desperate Housewives20.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sex and the City audience
TraitClusterScore
Design AffinityPREMIUM1.78
IndulgenceJOY1.73
ExtroversionTHRILL1.55
SustainabilityBALANCE1.41
MindfulnessBALANCE1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Sex and the City
CountryShare
United States24.8%
India18.3%
United Kingdom5.4%

See Sex and the City audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sex and the City have in United States?

Sex and the City has an estimated audience of 6,142,719 people in United States, concentrated in California and New York.

What is the gender split and age of Sex and the City fans?

72.8% of Sex and the City fans are female, 27.2% are male, with an average age of 40.1 years.

Which brands do Sex and the City fans like most?

Sex and the City fans show strongest brand affinity for And just like that... (41.22×), Friends (7.45×), and Arrested Development (TV series) (39.38×) over the country average.

Where do Sex and the City fans live in United States?

Sex and the City fans in United States are most concentrated in California (reach 967,495), New York (reach 624,713), and Texas (reach 615,749). These three regions account for the largest share of the active audience.

What other brands do Sex and the City fans also like?

Beyond Sex and the City itself, the audience over-indexes on Friends (7.45×), Arrested Development (TV series) (39.38×), Nick Kroll (50.51×), and Love Actually (37.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.