Rascasse Audience Intelligence

Sex and the City Audience in United States

A data profile of the people who buy, follow and care about Sex and the City in United States — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 19,063,633 people in United States.

#21among TV series in United States#26among Movie / TV Show / Series in United States#116in Movies & TV

The average Sex and the City fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include And just like that..., Nick Kroll, Arrested Development (TV series), with strongest over-indexing on And just like that... (41.22× the country average).

Demographically, the Sex and the City audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sex and the City fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for And just like that....

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City profile in United States.

Audience size
19.1M
in United States
Gender
72.8%♀
27.2% male
Age
40.1
average years
Country rank
#1744
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City viewers

72.8% are female, 27.2% are male, average age 40.1.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Sex and the City audience in United States
MetricValue
Female72.8%
Male27.2%
Average age40.1
Estimated audience size19,063,633
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Sex and the City audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Sex and the City audience comes from United States.

Worldwide audience distribution share by country for Sex and the City
CountryShare
India36.4%
United States23.5%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City audience in United States is strongest.

Fig. 05

Top regions by affinity

Sex and the City fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M1.66×
02Washington, District of Columbia~100K1.55×
03New Jersey~800K1.35×
04California~3.5M1.34×
05Massachusetts~600K1.33×
06Illinois~900K1.27×
07Rhode Island~90K1.19×
08Connecticut~300K1.16×
09Pennsylvania~900K1.14×
10Maryland~400K1.13×
11Florida~1.5M1.12×
12Georgia~800K1.10×
13Virginia~600K1.10×
14Washington~500K1.10×
15Oregon~300K1.10×
16Texas~2M1.09×
17Arizona~500K1.03×
18Colorado~400K1.03×
19Vermont~40K1.02×
20North Carolina~700K1.00×
21Tennessee~400K0.98×
22Louisiana~300K0.98×
23Nevada~200K0.98×
24New Mexico~100K0.97×
25Minnesota~300K0.95×
26Delaware~60K0.95×
27Missouri~300K0.94×
28New Hampshire~80K0.94×
29Maine~80K0.94×
30South Carolina~300K0.92×
31Oklahoma~200K0.91×
32Kansas~200K0.91×
33Ohio~600K0.90×
34Utah~200K0.90×
35Michigan~500K0.89×
36Indiana~400K0.89×
37Wisconsin~300K0.89×
38Kentucky~300K0.89×
39Arkansas~200K0.89×
40Montana~60K0.89×
41Iowa~200K0.84×
42Idaho~90K0.84×
43Hawaii~80K0.84×
44Alabama~300K0.83×
45Mississippi~200K0.83×
46Nebraska~90K0.82×
47West Virginia~80K0.81×
48North Dakota~40K0.80×
49Alaska~40K0.78×
50South Dakota~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Sex and the City, United States
0.72×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City audience
#·InterestCategoryAffinity×
012 Broke GirlsMovies & TV55.35×
02Nick KrollMovies & TV50.51×
03Cynthia NixonMovies & TV42.15×
04And just like that...Movies & TV41.22×
05Arrested Development (TV series)Movies & TV39.38×
06AnxiousMusic & Radio38.18×
07Love ActuallyMovies & TV37.85×
08Patton OswaltMovies & TV31.82×
09Jordan PeeleMovies & TV28.64×
10Step Brothers (film)Movies & TV28.04×
11BoJack HorsemanMovies & TV27.54×
12Kristen WiigMovies & TV23.83×
13Beverly Hills, 90210Movies & TV21.18×
14Steve CarellMovies & TV20.95×
15Gossip GirlMovies & TV20.09×
16Better Call SaulMovies & TV19.09×
17Gilmore GirlsMovies & TV18.97×
18True DetectiveMovies & TV12.76×
19Jim CarreyMovies & TV11.67×
20Jimmy KimmelMovies & TV10.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.63×
Pet OwnershipJOY1.59×
Sports ActivityPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sex and the City have in United States?

Sex and the City has an estimated audience of 19,063,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sex and the City viewers?

72.8% of Sex and the City fans are female, 27.2% are male, with an average age of 40.1 years.

03

Which brands do Sex and the City fans like most?

Sex and the City fans show strongest brand affinity for And just like that... (41.22×), Nick Kroll (50.51×), and Arrested Development (TV series) (39.38×) over the country average.

04

Where do Sex and the City fans live in United States?

Sex and the City fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City fans also like?

Beyond Sex and the City itself, the audience over-indexes on Nick Kroll (50.51×), Arrested Development (TV series) (39.38×), Love Actually (37.85×), and Step Brothers (film) (28.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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