A data profile of the people who buy, follow and care about Anxious in United States — modelled from more than twelve digital signal sources. Anxious has an estimated audience of 1,296,288 people in United States.
The average Anxious fan in United States is 43.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sex and the City, Forest Whitaker, BoJack Horseman, with strongest over-indexing on Sex and the City (38.18× the country average).
Demographically, the Anxious audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Anxious fan in United States is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Anxious profile in United States.
51.0% are female, 49.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.3 |
| Estimated audience size | 1,296,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
Where the Anxious audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.41× | |
| 02 | Georgia | ~50K | 1.27× | |
| 03 | Alabama | ~20K | 1.27× | |
| 04 | Louisiana | ~20K | 1.27× | |
| 05 | Texas | ~100K | 1.26× | |
| 06 | Arkansas | ~10K | 1.21× | |
| 07 | California | ~200K | 1.18× | |
| 08 | Hawaii | ~6K | 1.17× | |
| 09 | North Carolina | ~40K | 1.14× | |
| 10 | Maryland | ~30K | 1.14× | |
| 11 | South Carolina | ~20K | 1.10× | |
| 12 | Oklahoma | ~20K | 1.10× | |
| 13 | Alaska | ~3K | 1.09× | |
| 14 | Virginia | ~30K | 1.07× | |
| 15 | Arizona | ~30K | 1.07× | |
| 16 | New Mexico | ~7K | 1.06× | |
| 17 | Illinois | ~40K | 1.04× | |
| 18 | Michigan | ~30K | 1.04× | |
| 19 | Kansas | ~10K | 1.04× | |
| 20 | Indiana | ~20K | 1.03× | |
| 21 | Kentucky | ~20K | 1.03× | |
| 22 | Pennsylvania | ~40K | 1.02× | |
| 23 | Tennessee | ~30K | 1.02× | |
| 24 | South Dakota | ~3K | 1.02× | |
| 25 | Missouri | ~20K | 1.01× | |
| 26 | Nebraska | ~7K | 1.01× | |
| 27 | Ohio | ~40K | 1.00× | |
| 28 | Delaware | ~4K | 1.00× | |
| 29 | Iowa | ~10K | 0.99× | |
| 30 | Florida | ~80K | 0.96× | |
| 31 | Wisconsin | ~20K | 0.94× | |
| 32 | Nevada | ~10K | 0.94× | |
| 33 | Washington | ~20K | 0.93× | |
| 34 | Minnesota | ~20K | 0.93× | |
| 35 | West Virginia | ~6K | 0.93× | |
| 36 | Rhode Island | ~4K | 0.93× | |
| 37 | North Dakota | ~2K | 0.93× | |
| 38 | Idaho | ~6K | 0.92× | |
| 39 | New Jersey | ~30K | 0.90× | |
| 40 | New York | ~60K | 0.89× | |
| 41 | Connecticut | ~10K | 0.87× | |
| 42 | Montana | ~3K | 0.86× | |
| 43 | Oregon | ~10K | 0.85× | |
| 44 | Maine | ~4K | 0.85× | |
| 45 | Utah | ~10K | 0.84× | |
| 46 | New Hampshire | ~4K | 0.83× | |
| 47 | Colorado | ~20K | 0.81× | |
| 48 | Washington, District of Columbia | ~3K | 0.81× | |
| 49 | Vermont | ~2K | 0.80× | |
| 50 | Massachusetts | ~20K | 0.78× |
The strongest cross-interests of the Anxious audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forest Whitaker | Movies & TV | 78.02× | ||
| 02 | BoJack Horseman | Movies & TV | 68.85× | ||
| 03 | Devious Maids | Movies & TV | 65.45× | ||
| 04 | Don Cheadle | Movies & TV | 51.07× | ||
| 05 | Ugly Betty | Movies & TV | 50.90× | ||
| 06 | Wilmer Valderrama | Movies & TV | 49.62× | ||
| 07 | Terrence Howard | Movies & TV | 39.84× | ||
| 08 | Sex and the City | Movies & TV | 38.18× | ||
| 09 | Laurence Fishburne | Movies & TV | 37.06× | ||
| 10 | America Ferrera | Movies & TV | 35.24× | ||
| 11 | Bob's Burgers | Movies & TV | 35.00× | ||
| 12 | Gilmore Girls | Movies & TV | 32.31× | ||
| 13 | Christopher Walken | Movies & TV | 29.71× | ||
| 14 | Queen Latifah | Music & Radio | 28.42× | ||
| 15 | Patricia Arquette | Movies & TV | 27.89× | ||
| 16 | Black Mirror (TV series) | Movies & TV | 27.31× | ||
| 17 | Jonah Hill | Movies & TV | 24.57× | ||
| 18 | Black Panther (film) | Movies & TV | 23.08× | ||
| 19 | Diane Keaton | Movies & TV | 17.67× | ||
| 20 | Robin Williams | Movies & TV | 15.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Design Affinity | PREMIUM | 1.47× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| DIY Mentality | THRILL | 0.74× |
Anxious has an estimated audience of 1,296,288 people in United States, concentrated in California and Texas.
51.0% of Anxious fans are female, 49.0% are male, with an average age of 43.3 years.
Anxious fans show strongest brand affinity for Sex and the City (38.18×), Forest Whitaker (78.02×), and BoJack Horseman (68.85×) over the country average.
Anxious fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Anxious itself, the audience over-indexes on Forest Whitaker (78.02×), BoJack Horseman (68.85×), Diane Keaton (17.67×), and Bob's Burgers (35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Anxious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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