Battery Audience in United States

Battery logo

Battery has an estimated audience of 3,991,739 people in United States. 53.7% are female, 46.3% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Whataburger, Israel, Nurse educator, Kendra Scott.

The average Battery fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Whataburger, Israel, with strongest over-indexing on Product design (2.71× the country average). Demographically, the Battery audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Battery fans

Demographic split for Battery audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.4
Estimated audience size3,991,739

Audience persona

The typical Battery fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Battery in United States
RegionReachAffinity
California524,8381.2×
Texas409,3211.19×
New York373,8301.68×
Florida339,6421.26×
Georgia165,8771.35×
Ohio161,5661.31×
Illinois139,7991.05×
Pennsylvania131,5520.98×
North Carolina130,7811.09×
Michigan109,2481.05×
Virginia98,5321.01×
New Jersey90,7790.89×
Washington89,8941.12×
Tennessee83,9881.05×
Indiana77,8051.07×
Arizona77,6940.95×
Maryland71,0141.03×
Massachusetts69,4000.88×
South Carolina68,9521.15×
Missouri62,4550.97×
Louisiana61,9191.2×
Colorado56,9280.9×
Alabama56,0131×
Wisconsin53,6470.89×
Kentucky51,6621.03×
Minnesota50,7510.89×
Oregon50,0121.09×
Oklahoma47,7211.08×
Nevada41,2011.07×
Mississippi37,2721.13×
Connecticut36,9220.92×
Arkansas34,3321.04×
Kansas33,0581.05×
Iowa31,8100.97×
Utah31,7860.89×
New Mexico21,4471.07×
West Virginia18,4620.99×
Idaho17,8560.89×
Nebraska17,6400.88×
Hawaii14,6860.86×
New Hampshire12,9700.82×
Maine11,5770.81×
Rhode Island9,9340.78×
Washington, District of Columbia9,6480.8×
Delaware9,5770.87×
Montana8,7350.79×
North Dakota7,6360.93×
South Dakota7,3420.8×
Alaska7,0300.82×
Vermont4,8290.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battery audience
BrandAffinityCategory
Product design2.71×Business & Career
Whataburger1.52×Food & Beverages
Israel1.76×Travel & Leisure
Nurse educator5.6×Kids & Family
Kendra Scott1.85×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.95×Cars & Mobility
Monogram1.98×Home & Garden
Pro-Ject2.04×Music & Radio
Urban horticulture1.6×Home & Garden
Home staging2.2×Home & Garden
Keene, New Hampshire8.26×Travel & Leisure
Kento Yamazaki4.6×Movies & TV
Isla Holbox10.26×Travel & Leisure
TeachHUB1.59×Business & Career
Glossier2.02×Beauty & Wellness
EL FINANCIERO5.15×Business & Career
Final Fantasy VII (Famicom)4.52×Games
Girolando cattle8.49×Pets & Animals
John Havlicek4.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battery audience
TraitClusterScore
Risk AppetiteTHRILL2.15
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.33
ExtroversionTHRILL1.25
IndividualismJOY1.24
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Battery
CountryShare
United States36.9%
India25.5%
United Kingdom7.2%

See Battery audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does Battery have in United States?

Battery has an estimated audience of 3,991,739 people in United States, concentrated in California and Texas.

What is the gender split and age of Battery fans?

53.7% of Battery fans are female, 46.3% are male, with an average age of 42.4 years.

Which brands do Battery fans like most?

Battery fans show strongest brand affinity for Product design (2.71×), Whataburger (1.52×), and Israel (1.76×) over the country average.

Where do Battery fans live in United States?

Battery fans in United States are most concentrated in California (reach 524,838), Texas (reach 409,321), and New York (reach 373,830). These three regions account for the largest share of the active audience.

What other brands do Battery fans also like?

Beyond Battery itself, the audience over-indexes on Whataburger (1.52×), Israel (1.76×), Nurse educator (5.6×), and Kendra Scott (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.