Nostalgia Audience in United States

Nostalgia logo

Nostalgia has an estimated audience of 38,577,061 people in United States. 57.2% are female, 42.8% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Rock music, Breaking news, Friendship, Medicare (United States).

The average Nostalgia fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Rock music, Breaking news, with strongest over-indexing on Fox News Channel (1.79× the country average). Demographically, the Nostalgia audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Nostalgia fans

Demographic split for Nostalgia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.0
Estimated audience size38,577,061

Audience persona

The typical Nostalgia fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Nostalgia in United States
RegionReachAffinity
California4,972,5701.17×
Texas4,194,9841.26×
Florida2,778,2171.06×
New York2,334,2961.08×
Georgia1,655,6821.39×
Illinois1,343,7931.05×
North Carolina1,299,3501.12×
Ohio1,269,4281.07×
Pennsylvania1,248,0940.96×
Michigan1,083,7591.07×
Virginia1,007,4761.07×
New Jersey973,9710.99×
Louisiana946,3381.9×
Tennessee944,6801.22×
Arizona822,6721.04×
Indiana760,0571.08×
Maryland757,7121.14×
Washington749,1150.97×
Alabama672,3021.25×
Massachusetts657,0880.86×
Missouri631,5481.02×
South Carolina602,5141.04×
Kentucky550,3421.14×
Minnesota524,5770.95×
Wisconsin500,3490.86×
Colorado498,4050.82×
Mississippi484,6761.52×
Oklahoma434,5621.01×
Connecticut397,1271.03×
Nevada384,1311.03×
Oregon376,6990.85×
Arkansas335,8511.06×
Utah305,3400.88×
Kansas274,9660.9×
Iowa269,4580.85×
New Mexico177,2740.92×
Hawaii171,1181.03×
Idaho163,1680.84×
West Virginia158,7680.88×
Nebraska154,1850.8×
Rhode Island118,1710.96×
New Hampshire104,0490.68×
Maine102,0650.74×
Delaware96,2470.9×
Washington, District of Columbia95,8420.83×
Montana78,2480.73×
Alaska77,9420.94×
South Dakota75,4470.85×
North Dakota70,1150.88×
Vermont42,9600.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nostalgia audience
BrandAffinityCategory
Fox News Channel1.79×Movies & TV
Rock music1.68×Music & Radio
Breaking news1.79×Movies & TV
Friendship1.69×Kids & Family
Medicare (United States)3.38×Health
Friends1.53×Movies & TV
Quiz3×Games
Local news1.85×News
Benjamin Netanyahu3.72×Politics & Society
Grandparent2.07×Kids & Family
Bruce Willis2.92×Movies & TV
Sun Gazing3.39×Health
Baby boomers3.11×Kids & Family
Genetics1.93×Kids & Family
Old age2.46×Politics & Society
Robert Redford2.83×Movies & TV
All-news radio1.98×Music & Radio
MSN1.52×News
Bank of America1.53×Business & Career
The Gilded Age1.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nostalgia audience
TraitClusterScore
ExtroversionTHRILL1.32
Community OrientationOPEN1.19
IndividualismJOY1.15
TraditionCONSERVATISM1.14
Family OrientationCONSERVATISM1.1
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Nostalgia
CountryShare
United States36.3%
United Kingdom6.7%
Japan4.5%

See Nostalgia audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Nostalgia have in United States?

Nostalgia has an estimated audience of 38,577,061 people in United States, concentrated in California and Texas.

What is the gender split and age of Nostalgia fans?

57.2% of Nostalgia fans are female, 42.8% are male, with an average age of 43.0 years.

Which brands do Nostalgia fans like most?

Nostalgia fans show strongest brand affinity for Fox News Channel (1.79×), Rock music (1.68×), and Breaking news (1.79×) over the country average.

Where do Nostalgia fans live in United States?

Nostalgia fans in United States are most concentrated in California (reach 4,972,570), Texas (reach 4,194,984), and Florida (reach 2,778,217). These three regions account for the largest share of the active audience.

What other brands do Nostalgia fans also like?

Beyond Nostalgia itself, the audience over-indexes on Rock music (1.68×), Breaking news (1.79×), Friendship (1.69×), and Medicare (United States) (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.