A data profile of the people who buy, follow and care about Dick Van Dyke in United States — modelled from more than twelve digital signal sources. Dick Van Dyke has an estimated audience of 37,624,257 people in United States.
Dick Van Dyke has an estimated audience of 37,624,257 people in United States. 62.5% are female, 37.5% are male, average age 47.4. Top brand affinities: Bob Newhart, Robert Redford, FedEx, Maurices, Mel Brooks.
Top brand affinities include Bob Newhart, Robert Redford, FedEx, with strongest over-indexing on Bob Newhart (62.42× the country average).
Demographically, the Dick Van Dyke audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Dick Van Dyke fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Bob Newhart.
The key figures that characterise the Dick Van Dyke profile in United States.
62.5% are female, 37.5% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 47.4 |
| Estimated audience size | 37,624,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 46% |
of the worldwide Dick Van Dyke audience comes from United States.
| Country | Share |
|---|---|
| United States | 72.3% |
| United Kingdom | 16.0% |
| Australia | 5.1% |
The strongest cross-interests of the Dick Van Dyke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Newhart | Movies & TV | 62.42× | ||
| 02 | Idina Menzel | Movies & TV | 17.38× | ||
| 03 | Tropic Thunder | Movies & TV | 17.15× | ||
| 04 | Mel Brooks | Movies & TV | 14.18× | ||
| 05 | Josh Duhamel | Fashion & Accessoires | 13.80× | ||
| 06 | Maurices | Fashion & Accessoires | 12.80× | ||
| 07 | Robert Redford | Movies & TV | 12.65× | ||
| 08 | Julie Andrews | Movies & TV | 11.86× | ||
| 09 | Tom Hanks | Movies & TV | 8.37× | ||
| 10 | FedEx | Business & Career | 7.82× | ||
| 11 | Sustainable energy | Home & Garden | 6.89× | ||
| 12 | Jamie Lee Curtis | Movies & TV | 6.82× | ||
| 13 | Weather forecasting | Home & Garden | 6.07× | ||
| 14 | Renewable energy | Business & Career | 5.77× | ||
| 15 | QVC | Movies & TV | 5.48× | ||
| 16 | Nostalgia | Home & Garden | 3.85× | ||
| 17 | Subway | Food & Beverages | 3.32× | ||
| 18 | Pizza Hut | Food & Beverages | 2.98× | ||
| 19 | McDonald's | Food & Beverages | 2.97× | ||
| 20 | Internet & Social Media | 2.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.44× | |
| Patriotism | CONSERVATISM | 2.22× | |
| Convenience Orientation | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.47× | |
| Design Affinity | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dick Van Dyke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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