Sustainable energy Audience in United States

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Sustainable energy has an estimated audience of 20,515,357 people in United States. 50.5% are female, 49.5% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Alternative energy, Photovoltaic system, Government, DuckDuckGo, Environmentalist.

The average Sustainable energy fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alternative energy, Photovoltaic system, Government, with strongest over-indexing on Alternative energy (70.89× the country average). Demographically, the Sustainable energy audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sustainable energy fans

Demographic split for Sustainable energy audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.0
Estimated audience size20,515,357

Audience persona

The typical Sustainable energy fan in United States is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Top regions in United States

Top regions ranked by reach for Sustainable energy in United States
RegionReachAffinity
California2,645,6941.17×
Texas1,669,5110.95×
New York1,528,8191.33×
Florida1,134,8710.82×
Illinois650,8690.95×
Massachusetts620,4661.54×
Pennsylvania619,7740.9×
Georgia600,1410.95×
North Carolina599,4450.97×
Washington596,1421.45×
New Jersey570,5231.09×
Virginia559,5321.12×
Ohio513,3190.81×
Michigan411,0250.77×
Maryland404,8881.15×
Arizona313,9130.75×
Colorado294,8610.91×
Missouri291,7490.88×
Arkansas287,7181.7×
Indiana283,1730.76×
Tennessee249,1310.61×
Minnesota212,2570.72×
Connecticut204,8871×
South Carolina204,0620.66×
Kentucky195,8680.76×
Oklahoma185,2960.81×
Wisconsin182,3190.59×
Oregon180,2680.77×
Louisiana175,5840.66×
Alabama169,9790.59×
Utah122,8740.67×
Kansas120,4670.75×
Nevada114,7760.58×
Iowa114,3650.68×
Washington, District of Columbia114,0651.85×
Mississippi110,5890.65×
Hawaii92,0421.04×
West Virginia84,7750.89×
Alaska78,0911.78×
Rhode Island77,8261.19×
New Hampshire75,2240.93×
Montana73,7481.3×
Idaho72,2630.7×
New Mexico68,0420.66×
South Dakota67,1931.42×
North Dakota65,4231.55×
Wyoming63,3032.08×
Nebraska63,1380.61×
Maine62,2240.85×
Vermont61,2381.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable energy audience
BrandAffinityCategory
Alternative energy70.89×Home & Garden
Photovoltaic system41.08×Home & Garden
Government20.51×Politics & Society
DuckDuckGo18.57×Internet & Social Media
Environmentalist43.51×Politics & Society
Effects of global warming38.07×Politics & Society
Voting Rights Act of 196558.74×Politics & Society
Retirement age20.21×Business & Career
Wildlife trade18.58×Politics & Society
Family caregivers18.99×Kids & Family
Renewable energy9.2×Business & Career
Environmental law42.7×Politics & Society
Jane Goodall16.43×Pets & Animals
Investment strategy11.92×Business & Career
Environmental issue32.57×Politics & Society
Gateway Pundit11.93×News
Poultry farming10.35×Politics & Society
Voter registration21.4×Politics & Society
Asset management12.93×Business & Career
Gmail5.11×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable energy audience
TraitClusterScore
SustainabilityBALANCE22.4
Family OrientationCONSERVATISM1.75
Design AffinityPREMIUM1.52
Quality AwarenessPREMIUM1.48
Need for SecurityCONSERVATISM1.37
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%

See Sustainable energy audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sustainable energy have in United States?

Sustainable energy has an estimated audience of 20,515,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Sustainable energy fans?

50.5% of Sustainable energy fans are female, 49.5% are male, with an average age of 37.0 years.

Which brands do Sustainable energy fans like most?

Sustainable energy fans show strongest brand affinity for Alternative energy (70.89×), Photovoltaic system (41.08×), and Government (20.51×) over the country average.

Where do Sustainable energy fans live in United States?

Sustainable energy fans in United States are most concentrated in California (reach 2,645,694), Texas (reach 1,669,511), and New York (reach 1,528,819). These three regions account for the largest share of the active audience.

What other brands do Sustainable energy fans also like?

Beyond Sustainable energy itself, the audience over-indexes on Photovoltaic system (41.08×), Government (20.51×), DuckDuckGo (18.57×), and Environmentalist (43.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.