Rascasse Audience Intelligence

Sustainable energy Audience in United States

A data profile of the people who buy, follow and care about Sustainable energy in United States — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 20,515,357 people in United States.

#1091among Topic in United States#121in Home & Garden

The average Sustainable energy fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alternative energy, Photovoltaic system, Government, with strongest over-indexing on Alternative energy (70.89× the country average).

Demographically, the Sustainable energy audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable energy fan in United States is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in United States.

Audience size
20.5M
in United States
Gender
50.5%♀
49.5% male
Age
37.0
average years
Country rank
#1592
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

50.5% are female, 49.5% are male, average age 37.0.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Sustainable energy audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.0
Estimated audience size20,515,357
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sustainable energy audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3916%
40-4915%
50+21%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Sustainable energy audience comes from United States.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable energy fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K1.32×
02Massachusetts~500K1.23×
03Washington, District of Columbia~70K1.20×
04North Carolina~700K1.19×
05Alaska~50K1.19×
06Vermont~40K1.17×
07Arkansas~200K1.16×
08North Dakota~50K1.12×
09New York~1M1.08×
10Montana~60K1.08×
11South Dakota~50K1.08×
12Kentucky~300K1.07×
13California~2.5M1.04×
14Virginia~500K1.04×
15Rhode Island~70K1.04×
16Georgia~700K1.03×
17New Jersey~500K1.03×
18Hawaii~90K1.03×
19Maryland~400K1.01×
20South Carolina~300K1.00×
21West Virginia~100K1.00×
22Delaware~60K1.00×
23New Hampshire~80K0.98×
24Maine~70K0.98×
25Texas~1.5M0.97×
26Colorado~300K0.97×
27Connecticut~200K0.97×
28Kansas~200K0.97×
29New Mexico~100K0.97×
30Idaho~100K0.97×
31Pennsylvania~700K0.94×
32Oklahoma~200K0.94×
33Nebraska~100K0.94×
34Mississippi~200K0.93×
35Illinois~600K0.91×
36Oregon~200K0.91×
37Iowa~200K0.91×
38Utah~200K0.90×
39Missouri~300K0.89×
40Minnesota~300K0.88×
41Louisiana~200K0.88×
42Indiana~300K0.87×
43Wisconsin~300K0.87×
44Nevada~200K0.87×
45Ohio~500K0.86×
46Arizona~400K0.86×
47Alabama~200K0.86×
48Michigan~400K0.83×
49Tennessee~300K0.81×
50Florida~1M0.77×
Fig. 06

Affinity by region

Affinity by region — Sustainable energy, United States
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden70.89×
02Voting Rights Act of 1965Politics & Society58.74×
03EnvironmentalistPolitics & Society43.51×
04Environmental lawPolitics & Society42.70×
05Ron WydenPolitics & Society41.16×
06Photovoltaic systemHome & Garden41.08×
07Effects of global warmingPolitics & Society38.07×
08Environmental issuePolitics & Society32.57×
09Sherrod BrownPolitics & Society27.29×
10Ro KhannaPolitics & Society26.11×
11Joni ErnstPolitics & Society22.78×
12GovernmentPolitics & Society20.51×
13Retirement ageBusiness & Career20.21×
14Family caregiversKids & Family18.99×
15Wildlife tradePolitics & Society18.58×
16DuckDuckGoInternet & Social Media18.57×
17Jane GoodallPets & Animals16.43×
18Investment strategyBusiness & Career11.92×
19Renewable energyBusiness & Career9.20×
20Lindsey GrahamPolitics & Society6.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.40×
Need for SecurityCONSERVATISM3.14×
Healthy LifestyleBALANCE2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.95×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable energy have in United States?

Sustainable energy has an estimated audience of 20,515,357 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable energy fans?

50.5% of Sustainable energy fans are female, 49.5% are male, with an average age of 37.0 years.

03

Which brands do Sustainable energy fans like most?

Sustainable energy fans show strongest brand affinity for Alternative energy (70.89×), Photovoltaic system (41.08×), and Government (20.51×) over the country average.

04

Where do Sustainable energy fans live in United States?

Sustainable energy fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable energy fans also like?

Beyond Sustainable energy itself, the audience over-indexes on Photovoltaic system (41.08×), Government (20.51×), Ro Khanna (26.11×), and DuckDuckGo (18.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sustainable energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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