Government Audience in United States

Government logo

Government has an estimated audience of 12,750,669 people in United States. 52.7% are female, 47.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Goop, Historic site, Vocal harmony, Governor of Michigan.

The average Government fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Goop, Historic site, with strongest over-indexing on Electrolyte (11.48× the country average). Demographically, the Government audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Government fans

Demographic split for Government audience in United States
MetricValue
Female52.7%
Male47.3%
Average age42.3
Estimated audience size12,750,669

Audience persona

The typical Government fan in United States is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Government in United States
RegionReachAffinity
California1,604,2321.14×
Texas1,396,1581.27×
Florida1,129,1551.31×
New York706,9270.99×
Georgia437,5881.11×
Illinois434,1671.02×
Pennsylvania420,3590.98×
Ohio405,1141.03×
North Carolina402,2281.05×
Virginia370,3561.19×
Michigan335,4481.01×
New Jersey310,3690.96×
Washington308,6201.21×
Tennessee271,9171.06×
Arizona268,5491.03×
Indiana245,9661.06×
Maryland234,9631.07×
Missouri234,2721.14×
Massachusetts212,9670.85×
Colorado210,5211.05×
South Carolina192,3601×
Minnesota184,1971.01×
Louisiana176,3001.07×
Wisconsin175,9650.92×
Alabama166,3140.93×
Oklahoma152,8211.08×
Kentucky148,1200.93×
Oregon145,6231×
Nevada126,7351.03×
Iowa109,1981.04×
Connecticut108,8310.85×
Kansas106,4891.06×
Utah105,3690.92×
Arkansas102,7560.98×
Mississippi102,3410.97×
Nebraska67,1021.05×
New Mexico66,0461.03×
Idaho61,0340.95×
West Virginia59,3171×
Hawaii47,7460.87×
Washington, District of Columbia45,9551.2×
New Hampshire42,3490.84×
Maine35,9690.79×
Montana31,7340.9×
North Dakota30,2771.16×
Rhode Island29,5140.73×
Delaware29,3150.83×
South Dakota29,0180.98×
Alaska22,7900.84×
Vermont16,0470.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Government audience
BrandAffinityCategory
Electrolyte11.48×Health
Goop12.23×Internet & Social Media
Historic site9.47×Arts & Culture
Vocal harmony9.65×Music & Radio
Governor of Michigan14.6×Politics & Society
Wok10.82×Food & Beverages
Mathcore12.68×Music & Radio
Grinch6.21×Movies & TV
Fairy godmother11.49×Literature
Hibachi11.87×Food & Beverages
Google Home9.68×Technology & Electronics
TV Fanatic15.81×Movies & TV
Cherish (group)16.05×Music & Radio
Hipster13.59×Politics & Society
headspace12.35×Health
Harlow15.45×Travel & Leisure
Grace Slick11.44×Music & Radio
No Escape (1994 film)13.1×Movies & TV
El Paso County, Colorado13.75×Travel & Leisure
La Jolla9.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Government audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.61
Community OrientationOPEN3.35
SustainabilityBALANCE2.24
Pet OwnershipJOY2.19
Luxury OrientationPREMIUM1.63
IndividualismJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Government
CountryShare
United States15.2%
Japan9.8%
India9.3%

See Government audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Government have in United States?

Government has an estimated audience of 12,750,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Government fans?

52.7% of Government fans are female, 47.3% are male, with an average age of 42.3 years.

Which brands do Government fans like most?

Government fans show strongest brand affinity for Electrolyte (11.48×), Goop (12.23×), and Historic site (9.47×) over the country average.

Where do Government fans live in United States?

Government fans in United States are most concentrated in California (reach 1,604,232), Texas (reach 1,396,158), and Florida (reach 1,129,155). These three regions account for the largest share of the active audience.

What other brands do Government fans also like?

Beyond Government itself, the audience over-indexes on Goop (12.23×), Historic site (9.47×), Vocal harmony (9.65×), and Governor of Michigan (14.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.