Government Audience in United States

Government has an estimated audience of 12,750,669 people in United States. 52.7% are female, 47.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Google Drive, Indeed.com, Public administration.

The average Government fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Google Drive, with strongest over-indexing on Capital One (16.8× the country average). Demographically, the Government audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Government fans

Demographic split for Government audience in United States
MetricValue
Female52.7%
Male47.3%
Average age42.3
Estimated audience size12,750,669

Audience persona

The typical Government fan in United States is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Government in United States
RegionReachAffinity
California1,604,2321.14×
Texas1,396,1581.27×
Florida1,129,1551.31×
New York706,9270.99×
Georgia437,5881.11×
Illinois434,1671.02×
Pennsylvania420,3590.98×
Ohio405,1141.03×
North Carolina402,2281.05×
Virginia370,3561.19×
Michigan335,4481.01×
New Jersey310,3690.96×
Washington308,6201.21×
Tennessee271,9171.06×
Arizona268,5491.03×
Indiana245,9661.06×
Maryland234,9631.07×
Missouri234,2721.14×
Massachusetts212,9670.85×
Colorado210,5211.05×
South Carolina192,3601×
Minnesota184,1971.01×
Louisiana176,3001.07×
Wisconsin175,9650.92×
Alabama166,3140.93×
Oklahoma152,8211.08×
Kentucky148,1200.93×
Oregon145,6231×
Nevada126,7351.03×
Iowa109,1981.04×
Connecticut108,8310.85×
Kansas106,4891.06×
Utah105,3690.92×
Arkansas102,7560.98×
Mississippi102,3410.97×
Nebraska67,1021.05×
New Mexico66,0461.03×
Idaho61,0340.95×
West Virginia59,3171×
Hawaii47,7460.87×
Washington, District of Columbia45,9551.2×
New Hampshire42,3490.84×
Maine35,9690.79×
Montana31,7340.9×
North Dakota30,2771.16×
Rhode Island29,5140.73×
Delaware29,3150.83×
South Dakota29,0180.98×
Alaska22,7900.84×
Vermont16,0470.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Government audience
BrandAffinityCategory
Capital One16.8×Business & Career
Google Maps15.58×Internet & Social Media
Google Drive14.47×Technology & Electronics
Indeed.com13.66×Business & Career
Public administration31.12×Business & Career
CarGurus14.67×Cars & Mobility
AccuWeather15.48×Home & Garden
Enterprise Rent-A-Car13.98×Cars & Mobility
Google News13.02×News
Circle K15.46×Shopping
Autism Awareness19.03×Health
Aaron Rodgers12.51×Sports
Diane Keaton11.71×Movies & TV
Diabetes mellitus awareness12.48×Health
DeviantArt13.11×Internet & Social Media
Beetlejuice8.81×Movies & TV
DuckDuckGo16.13×Internet & Social Media
Clint Eastwood15.91×Movies & TV
Bruce Willis12.64×Movies & TV
Khan Academy14.43×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Government audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.61
Community OrientationOPEN3.35
SustainabilityBALANCE2.24
Pet OwnershipJOY2.19
Luxury OrientationPREMIUM1.63
IndividualismJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Government
CountryShare
United States15.2%
Japan9.8%
India9.3%

See Government audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Government have in United States?

Government has an estimated audience of 12,750,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Government fans?

52.7% of Government fans are female, 47.3% are male, with an average age of 42.3 years.

Which brands do Government fans like most?

Government fans show strongest brand affinity for Capital One (16.8×), Google Maps (15.58×), and Google Drive (14.47×) over the country average.

Where do Government fans live in United States?

Government fans in United States are most concentrated in California (reach 1,604,232), Texas (reach 1,396,158), and Florida (reach 1,129,155). These three regions account for the largest share of the active audience.

What other brands do Government fans also like?

Beyond Government itself, the audience over-indexes on Google Maps (15.58×), Google Drive (14.47×), Indeed.com (13.66×), and Public administration (31.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.