Rascasse Audience Intelligence

Government Audience in United States

A data profile of the people who buy, follow and care about Government in United States — modelled from more than twelve digital signal sources. Government has an estimated audience of 12,750,669 people in United States.

#1860among Topic in United States#171in Politics & Society

The average Government fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Public administration, Sustainable energy, with strongest over-indexing on Google Drive (13.87× the country average).

Demographically, the Government audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Government fan in United States is balanced, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Google Drive.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Government profile in United States.

Audience size
12.8M
in United States
Gender
52.7%♀
47.3% male
Age
42.3
average years
Country rank
#2798
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Government fans

52.7% are female, 47.3% are male, average age 42.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Government audience in United States
MetricValue
Female52.7%
Male47.3%
Average age42.3
Estimated audience size12,750,669
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Government audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4919%
50+32%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Government audience comes from United States.

Worldwide audience distribution share by country for Government
CountryShare
United States15.2%
Japan9.7%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Government audience in United States is strongest.

Fig. 05

Top regions by affinity

Government fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.24×
02Texas~1.5M1.17×
03Florida~1M1.16×
04Virginia~400K1.16×
05Missouri~200K1.12×
06Louisiana~200K1.12×
07Kansas~100K1.11×
08California~1.5M1.10×
09Washington~300K1.09×
10South Dakota~30K1.09×
11Indiana~300K1.08×
12Oklahoma~200K1.08×
13Georgia~400K1.07×
14Nebraska~70K1.07×
15Washington, District of Columbia~40K1.07×
16Maryland~200K1.06×
17Iowa~100K1.05×
18Arizona~300K1.04×
19South Carolina~200K1.04×
20West Virginia~60K1.04×
21North Carolina~400K1.02×
22Kentucky~200K1.02×
23Nevada~100K1.02×
24New Mexico~70K1.02×
25Ohio~400K1.01×
26Colorado~200K1.01×
27Alabama~200K1.01×
28Mississippi~100K1.01×
29Idaho~60K1.00×
30Pennsylvania~400K0.99×
31Illinois~400K0.99×
32Arkansas~100K0.99×
33Alaska~30K0.99×
34Minnesota~200K0.98×
35Tennessee~200K0.97×
36Oregon~100K0.96×
37Wyoming~20K0.96×
38Michigan~300K0.95×
39Wisconsin~200K0.94×
40Montana~30K0.94×
41New York~700K0.93×
42Utah~100K0.93×
43New Jersey~300K0.91×
44Hawaii~50K0.90×
45Delaware~30K0.86×
46Connecticut~100K0.84×
47New Hampshire~40K0.84×
48Massachusetts~200K0.82×
49Maine~40K0.81×
50Rhode Island~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Government, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Government audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Government audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure57.26×
02International educationBusiness & Career40.04×
03Drone racingSports37.35×
04Public administrationBusiness & Career33.16×
05Brownie (folklore)Food & Beverages28.28×
06ExxonMobilCars & Mobility24.90×
07Sustainable energyHome & Garden20.51×
08BodrumTravel & Leisure19.87×
09Google DriveTechnology & Electronics13.87×
10Elderly careHealth12.71×
11Renewable energyBusiness & Career12.16×
12FedExBusiness & Career8.90×
13First class travelTravel & Leisure5.02×
14ActivismPolitics & Society4.91×
15Solar energyHome & Garden4.85×
16InnovationBusiness & Career4.80×
17Real propertyHome & Garden4.66×
18Mortgage loansBusiness & Career4.64×
19Vehicle insuranceCars & Mobility4.13×
20RadioTechnology & Electronics3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Government audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Government audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.12×
Community OrientationOPEN5.03×
Family OrientationCONSERVATISM3.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Government audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Healthy LifestyleBALANCE0.82×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Government have in United States?

Government has an estimated audience of 12,750,669 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Government fans?

52.7% of Government fans are female, 47.3% are male, with an average age of 42.3 years.

03

Which brands do Government fans like most?

Government fans show strongest brand affinity for Google Drive (13.87×), Public administration (33.16×), and Sustainable energy (20.51×) over the country average.

04

Where do Government fans live in United States?

Government fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Government fans also like?

Beyond Government itself, the audience over-indexes on Public administration (33.16×), Sustainable energy (20.51×), International education (40.04×), and Renewable energy (12.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Government audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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