Activism Audience in United States

Activism logo

Activism has an estimated audience of 37,146,039 people in United States. 55.9% are female, 44.1% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Beauty, Government, Rock music, TikTok.

The average Activism fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Beauty, Government, with strongest over-indexing on Food and drink (1.55× the country average). Demographically, the Activism audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Activism fans

Demographic split for Activism audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.3
Estimated audience size37,146,039

Audience persona

The typical Activism fan in United States is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Activism in United States
RegionReachAffinity
California5,655,7111.38×
Texas3,517,5291.1×
Florida3,075,8461.22×
New York2,808,7791.35×
Georgia1,433,9521.25×
Illinois1,406,2591.14×
Pennsylvania1,272,4091.02×
North Carolina1,225,7071.1×
Michigan1,057,7851.09×
Ohio1,015,7160.89×
New Jersey992,2561.05×
Virginia974,0491.08×
Washington919,2551.23×
Maryland846,9491.33×
Arizona833,3921.1×
Massachusetts826,8041.13×
Tennessee772,8731.04×
Indiana635,0550.94×
Louisiana585,4491.22×
South Carolina567,3921.02×
Missouri566,0240.95×
Alabama535,3521.03×
Colorado496,2900.85×
Wisconsin488,3750.87×
Minnesota473,6550.89×
Oregon444,4721.04×
Oklahoma435,1751.06×
Kentucky431,1150.93×
Connecticut396,0021.06×
Nevada352,7270.98×
Mississippi349,9601.14×
Arkansas299,1110.98×
Kansas288,3540.99×
Utah269,8210.81×
Iowa260,5400.85×
Washington, District of Columbia176,8081.58×
New Mexico175,8370.94×
Hawaii172,7241.08×
West Virginia169,7850.98×
Nebraska159,0840.85×
Idaho126,4420.68×
Rhode Island122,0131.03×
Maine115,4070.87×
New Hampshire112,8190.77×
Delaware103,4131.01×
Montana63,1300.61×
North Dakota58,3820.77×
South Dakota55,2580.64×
Vermont52,5030.81×
Alaska51,9230.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Activism audience
BrandAffinityCategory
Food and drink1.55×Food & Beverages
Beauty1.67×Beauty & Wellness
Government4.91×Politics & Society
Rock music1.58×Music & Radio
TikTok1.59×Internet & Social Media
Social change3.83×Politics & Society
Afrobeat3.1×Music & Radio
Macy's1.86×Shopping
Latin dance3.92×Sports
Charity and causes2.13×Business & Career
Stranger Things2.22×Movies & TV
Texas Roadhouse1.61×Food & Beverages
Gateway Pundit3.46×News
Livemusic2.13×Music & Radio
Cultural history4.63×Arts & Culture
Self care1.67×Health
NBA playoffs1.9×Sports
Communication design2.08×Business & Career
Hair Extensions2.12×Beauty & Wellness
Yahoo! Finance1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Activism audience
TraitClusterScore
SustainabilityBALANCE1.85
LGBTQ+ IdentityOPEN1.66
IndividualismJOY1.39
Community OrientationOPEN1.35
PatriotismCONSERVATISM1.34
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Activism
CountryShare
United States26.8%
Italy6.7%
India6.5%

See Activism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Activism have in United States?

Activism has an estimated audience of 37,146,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Activism fans?

55.9% of Activism fans are female, 44.1% are male, with an average age of 44.3 years.

Which brands do Activism fans like most?

Activism fans show strongest brand affinity for Food and drink (1.55×), Beauty (1.67×), and Government (4.91×) over the country average.

Where do Activism fans live in United States?

Activism fans in United States are most concentrated in California (reach 5,655,711), Texas (reach 3,517,529), and Florida (reach 3,075,846). These three regions account for the largest share of the active audience.

What other brands do Activism fans also like?

Beyond Activism itself, the audience over-indexes on Beauty (1.67×), Government (4.91×), Rock music (1.58×), and TikTok (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.