Rascasse Audience Intelligence

Activism Audience in United States

A data profile of the people who buy, follow and care about Activism in United States — modelled from more than twelve digital signal sources. Activism has an estimated audience of 37,146,039 people in United States.

#466among Topic in United States#32in Politics & Society

The average Activism fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Food and drink, Beauty, with strongest over-indexing on Mitch McConnell (2.53× the country average).

Demographically, the Activism audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Activism fan in United States is more female, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Activism profile in United States.

Audience size
37.1M
in United States
Gender
55.9%♀
44.1% male
Age
44.3
average years
Country rank
#652
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Activism fans

55.9% are female, 44.1% are male, average age 44.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Activism audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.3
Estimated audience size37,146,039
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Activism audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4921%
50+35%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Activism audience comes from United States.

Worldwide audience distribution share by country for Activism
CountryShare
United States26.8%
Italy6.7%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Activism audience in United States is strongest.

Fig. 05

Top regions by affinity

Activism fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M1.40×
02Illinois~1.5M1.33×
03Washington, District of Columbia~100K1.30×
04Maryland~800K1.22×
05Georgia~1.5M1.20×
06Texas~4M1.18×
07Hawaii~200K1.18×
08Louisiana~500K1.15×
09New York~2.5M1.14×
10North Carolina~1.5M1.13×
11Washington~800K1.13×
12New Jersey~1M1.11×
13Mississippi~300K1.11×
14Nevada~400K1.10×
15Delaware~100K1.09×
16Arkansas~300K1.06×
17Virginia~1M1.05×
18Arizona~800K1.05×
19Michigan~1M1.04×
20Massachusetts~800K1.04×
21Connecticut~400K1.04×
22Rhode Island~100K1.04×
23Kentucky~500K1.03×
24New Mexico~200K1.03×
25Florida~2.5M1.02×
26Indiana~700K1.02×
27Pennsylvania~1M0.99×
28Alabama~500K0.99×
29Oregon~400K0.99×
30South Carolina~500K0.97×
31Nebraska~200K0.97×
32Tennessee~700K0.96×
33Wisconsin~500K0.96×
34Kansas~300K0.96×
35Missouri~600K0.95×
36Minnesota~500K0.95×
37Oklahoma~400K0.95×
38Maine~100K0.94×
39West Virginia~200K0.92×
40North Dakota~70K0.92×
41Vermont~60K0.91×
42Colorado~500K0.89×
43Iowa~300K0.89×
44Alaska~70K0.89×
45Ohio~1M0.86×
46South Dakota~70K0.86×
47New Hampshire~100K0.85×
48Utah~300K0.83×
49Montana~90K0.83×
50Idaho~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Activism, United States
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Activism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Activism audience
#·InterestCategoryAffinity×
01GovernmentPolitics & Society4.91×
02Cultural historyArts & Culture4.63×
03Latin danceSports3.92×
04Social changePolitics & Society3.83×
05Sasha Obama.Politics & Society3.62×
06Gateway PunditNews3.46×
07AfrobeatMusic & Radio3.10×
08Mitch McConnellPolitics & Society2.53×
09Stranger ThingsMovies & TV2.22×
10Charity and causesBusiness & Career2.13×
11LivemusicMusic & Radio2.13×
12Melania TrumpPolitics & Society2.07×
13NBA playoffsSports1.90×
14Macy'sShopping1.86×
15BeautyBeauty & Wellness1.67×
16Self careHealth1.67×
17Texas RoadhouseFood & Beverages1.61×
18TikTokInternet & Social Media1.59×
19Rock musicMusic & Radio1.58×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Activism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Activism audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.62×
PatriotismCONSERVATISM1.55×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Activism audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
CreativityOPEN1.02×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Activism have in United States?

Activism has an estimated audience of 37,146,039 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Activism fans?

55.9% of Activism fans are female, 44.1% are male, with an average age of 44.3 years.

03

Which brands do Activism fans like most?

Activism fans show strongest brand affinity for Mitch McConnell (2.53×), Food and drink (1.55×), and Beauty (1.67×) over the country average.

04

Where do Activism fans live in United States?

Activism fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Activism fans also like?

Beyond Activism itself, the audience over-indexes on Food and drink (1.55×), Beauty (1.67×), Government (4.91×), and Rock music (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Activism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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