A data profile of the people who buy, follow and care about Activism in Spain — modelled from more than twelve digital signal sources. Activism has an estimated audience of 3,894,565 people in Spain.
The average Activism fan in Spain is 48.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Social change, TikTok, Movies, with strongest over-indexing on Social change (4.94× the country average).
Demographically, the Activism audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Activism fan in Spain is more female, around 48.9 years old, with strong Community Orientation tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in Spain.
57.9% are female, 42.1% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 48.9 |
| Estimated audience size | 3,894,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 45% |
of the worldwide Activism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.28× | |
| 02 | Cantabria | ~50K | 1.08× | |
| 03 | Navarre | ~50K | 1.07× | |
| 04 | Extremadura | ~90K | 1.04× | |
| 05 | Principality of Asturias | ~90K | 1.00× | |
| 06 | Aragon | ~100K | 0.99× | |
| 07 | Region of Murcia | ~100K | 0.98× | |
| 08 | Balearic Islands | ~100K | 0.97× | |
| 09 | Castilla-La Mancha | ~200K | 0.96× | |
| 10 | Castile and León | ~200K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Galicia | ~200K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Catalonia | ~600K | 0.91× | |
| 15 | Comunidad Valenciana | ~400K | 0.88× | |
| 16 | Community of Madrid | ~600K | 0.87× | |
| 17 | Andalusia | ~600K | 0.83× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal Equality | Politics & Society | 5.47× | ||
| 02 | Social change | Politics & Society | 4.94× | ||
| 03 | Charity and causes | Business & Career | 3.54× | ||
| 04 | Social movement | Politics & Society | 3.53× | ||
| 05 | Charitable organization | Politics & Society | 2.86× | ||
| 06 | Web development | Business & Career | 2.76× | ||
| 07 | Dog food | Pets & Animals | 2.71× | ||
| 08 | Individual | Politics & Society | 2.65× | ||
| 09 | Livemusic | Music & Radio | 2.65× | ||
| 10 | Stranger Things | Movies & TV | 2.59× | ||
| 11 | Nonprofit organization | Politics & Society | 2.53× | ||
| 12 | Art exhibition | Arts & Culture | 2.35× | ||
| 13 | Superman | Movies & TV | 2.25× | ||
| 14 | TikTok | Internet & Social Media | 2.21× | ||
| 15 | Sociology | Business & Career | 2.15× | ||
| 16 | Politics | Politics & Society | 2.05× | ||
| 17 | Harry Potter | Movies & TV | 1.78× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.24× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Mindfulness | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.86× | |
| DIY Mentality | THRILL | 0.88× |
Activism has an estimated audience of 3,894,565 people in Spain, concentrated in Catalonia and Andalusia.
57.9% of Activism fans are female, 42.1% are male, with an average age of 48.9 years.
Activism fans show strongest brand affinity for Social change (4.94×), TikTok (2.21×), and Movies (1.66×) over the country average.
Activism fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on TikTok (2.21×), Movies (1.66×), Consumer electronics (1.6×), and Charity and causes (3.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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