Activism Audience in Germany
Activism has an estimated audience of 4,673,283 people in Germany. 53.6% are female, 46.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Social change, Online newspaper, Social movement, Job hunting, TikTok.
The average Activism fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Social change, Online newspaper, Social movement, with strongest over-indexing on Social change (7.97× the country average). Demographically, the Activism audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Activism fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.8 |
| Estimated audience size | 4,673,283 |
Audience persona
The typical Activism fan in Germany is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Social change.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 701,800 | 0.69× |
| Baden-Württemberg | 644,803 | 1.01× |
| Bayern | 639,477 | 0.85× |
| Niedersachsen | 359,099 | 0.79× |
| Berlin | 269,662 | 1.29× |
| Sachsen | 240,655 | 1.05× |
| Hessen | 228,597 | 0.64× |
| Brandenburg | 196,350 | 1.35× |
| Rheinland-Pfalz | 174,883 | 0.75× |
| Schleswig-Holstein | 140,259 | 0.84× |
| Mecklenburg-Vorpommern | 106,470 | 1.19× |
| Bremen | 103,658 | 2.59× |
| Thüringen | 96,227 | 0.81× |
| Hamburg | 92,296 | 0.87× |
| Sachsen-Anhalt | 90,066 | 0.74× |
| Saarland | 30,271 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social change | 7.97× | Politics & Society |
| Online newspaper | 4.34× | News |
| Social movement | 6.67× | Politics & Society |
| Job hunting | 4.27× | Business & Career |
| TikTok | 2.19× | Internet & Social Media |
| Tagesschau | 2.29× | Movies & TV |
| Charity and causes | 4.42× | Business & Career |
| Outdoor recreation | 1.93× | Sports |
| Web development | 3.81× | Business & Career |
| Organization | 3.36× | Business & Career |
| Travel Adventures | 3.38× | Travel & Leisure |
| Philanthropy | 6.72× | Arts & Culture |
| Home construction | 3.15× | Home & Garden |
| Local news | 3.52× | News |
| Job interview | 4.13× | Business & Career |
| Ethical consumerism | 4.6× | Shopping |
| Summer vacation | 4.56× | Travel & Leisure |
| Outdoor Photographer | 4.13× | Arts & Culture |
| Harry Potter | 1.75× | Movies & TV |
| Airbnb | 2.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.5 |
| Pet Ownership | JOY | 1.42 |
| Indulgence | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
See Activism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Activism have in Germany?
Activism has an estimated audience of 4,673,283 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Activism fans?
53.6% of Activism fans are female, 46.4% are male, with an average age of 40.8 years.
Which brands do Activism fans like most?
Activism fans show strongest brand affinity for Social change (7.97×), Online newspaper (4.34×), and Social movement (6.67×) over the country average.
Where do Activism fans live in Germany?
Activism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 701,800), Baden-Württemberg (reach 644,803), and Bayern (reach 639,477). These three regions account for the largest share of the active audience.
What other brands do Activism fans also like?
Beyond Activism itself, the audience over-indexes on Online newspaper (4.34×), Social movement (6.67×), Job hunting (4.27×), and TikTok (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.