Rascasse Audience Intelligence

Job hunting Audience in Germany

A data profile of the people who buy, follow and care about Job hunting in Germany — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 8,544,242 people in Germany.

#281among Topic in Germany#53in Business & Career

The average Job hunting fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Employment agency, Employment website, Nature, with strongest over-indexing on Employment agency (6.57× the country average).

Demographically, the Job hunting audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Job hunting fan in Germany is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job hunting profile in Germany.

Audience size
8.5M
in Germany
Gender
49.6%♀
50.4% male
Age
43.4
average years
Country rank
#462
Topic in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job hunting fans

49.6% are female, 50.4% are male, average age 43.4.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Job hunting audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age43.4
Estimated audience size8,544,242
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Job hunting audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Job hunting audience comes from Germany.

Worldwide audience distribution share by country for Job hunting
CountryShare
United States19.5%
Germany7.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job hunting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Job hunting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.35×
02Bremen~90K1.18×
03Hamburg~200K1.16×
04Rheinland-Pfalz~500K1.08×
05Berlin~400K1.02×
06Saarland~100K1.02×
07Sachsen-Anhalt~200K1.01×
08Brandenburg~300K1.00×
09Thüringen~200K1.00×
10Mecklenburg-Vorpommern~200K1.00×
11Schleswig-Holstein~300K0.99×
12Sachsen~400K0.97×
13Niedersachsen~800K0.91×
14Baden-Württemberg~1M0.86×
15Bayern~1M0.81×
16Nordrhein-Westfalen~1.5M0.77×
Fig. 06

Affinity by region

Affinity by region — Job hunting, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job hunting audience
#·InterestCategoryAffinity×
01Job fairBusiness & Career7.18×
02Employment agencyBusiness & Career6.57×
03PhilanthropyArts & Culture6.40×
04Employment websiteBusiness & Career5.25×
05ActivismPolitics & Society4.27×
06DuolingoBusiness & Career4.26×
07Career developmentBusiness & Career4.09×
08Crime fictionLiterature3.84×
09Job interviewBusiness & Career3.28×
10NatureHome & Garden2.96×
11VacationsTravel & Leisure2.72×
12HugendubelShopping2.61×
13VolunteeringPolitics & Society2.58×
14FamilyKids & Family2.27×
15German languagePolitics & Society2.06×
16TagesschauMovies & TV2.00×
17CommerzbankBusiness & Career1.87×
18Deutsche BahnCars & Mobility1.79×
19Netto Marken-DiscountShopping1.75×
20GermanyTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job hunting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.50×
Community OrientationOPEN2.12×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job hunting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Sports ActivityPOWER0.95×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job hunting have in Germany?

Job hunting has an estimated audience of 8,544,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Job hunting fans?

49.6% of Job hunting fans are female, 50.4% are male, with an average age of 43.4 years.

03

Which brands do Job hunting fans like most?

Job hunting fans show strongest brand affinity for Employment agency (6.57×), Employment website (5.25×), and Nature (2.96×) over the country average.

04

Where do Job hunting fans live in Germany?

Job hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Job hunting fans also like?

Beyond Job hunting itself, the audience over-indexes on Employment website (5.25×), Nature (2.96×), Family (2.27×), and Job fair (7.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Job hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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