Job hunting Audience in Germany
Job hunting has an estimated audience of 8,544,242 people in Germany. 49.6% are female, 50.4% are male, average age 43.4. Top regions: Niedersachsen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Preacher (comics), Israel, KLIX (AM).
The average Job hunting fan in Germany is 43.4 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Preacher (comics), with strongest over-indexing on Cocktail (1.55× the country average). Demographically, the Job hunting audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Job hunting fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 43.4 |
| Estimated audience size | 8,544,242 |
Audience persona
The typical Job hunting fan in Germany is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 701,756 | 0.85× |
| Rheinland-Pfalz | 695,105 | 1.62× |
| Baden-Württemberg | 653,636 | 0.56× |
| Bayern | 632,335 | 0.46× |
| Nordrhein-Westfalen | 615,134 | 0.33× |
| Hessen | 526,000 | 0.81× |
| Berlin | 497,154 | 1.3× |
| Hamburg | 399,913 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.55× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 6.41× | Literature |
| Israel | 1.72× | Travel & Leisure |
| KLIX (AM) | 1.79× | Music & Radio |
| Euphonium | 7.32× | Music & Radio |
| Home Delivery | 1.83× | Food & Beverages |
| Molly Hatchet | 8.17× | Music & Radio |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Volvo V60 | 2.73× | Cars & Mobility |
| Metamorphoses | 1.83× | Literature |
| Figure painting (hobby) | 2.21× | Arts & Culture |
| Golem | 1.71× | Technology & Electronics |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Hà Tĩnh | 6.08× | Travel & Leisure |
| Zagreb | 1.84× | Travel & Leisure |
| Headhunters (film) | 2.17× | Movies & TV |
| Google Home | 2.62× | Technology & Electronics |
| Hauptschule | 3.41× | Kids & Family |
| Pantsuit | 2.89× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.07 |
| Family Orientation | CONSERVATISM | 1.57 |
| Indulgence | JOY | 1.41 |
| Sustainability | BALANCE | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 7.9% |
| Japan | 7.0% |
See Job hunting audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Job hunting have in Germany?
Job hunting has an estimated audience of 8,544,242 people in Germany, concentrated in Niedersachsen and Rheinland-Pfalz.
What is the gender split and age of Job hunting fans?
49.6% of Job hunting fans are female, 50.4% are male, with an average age of 43.4 years.
Which brands do Job hunting fans like most?
Job hunting fans show strongest brand affinity for Cocktail (1.55×), Stradivarius (1.97×), and Preacher (comics) (6.41×) over the country average.
Where do Job hunting fans live in Germany?
Job hunting fans in Germany are most concentrated in Niedersachsen (reach 701,756), Rheinland-Pfalz (reach 695,105), and Baden-Württemberg (reach 653,636). These three regions account for the largest share of the active audience.
What other brands do Job hunting fans also like?
Beyond Job hunting itself, the audience over-indexes on Stradivarius (1.97×), Preacher (comics) (6.41×), Israel (1.72×), and KLIX (AM) (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.