Germany Audience in Germany
Germany has an estimated audience of 35,160,910 people in Germany. 53.0% are female, 47.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Business, YouTube, Instagram.
The average Germany fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Business, with strongest over-indexing on Borussia Dortmund (1.71× the country average). Demographically, the Germany audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Germany fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.3 |
| Estimated audience size | 35,160,910 |
Audience persona
The typical Germany fan in Germany is balanced, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 8,657,661 | 1.13× |
| Bayern | 5,579,359 | 0.99× |
| Baden-Württemberg | 4,781,048 | 1× |
| Niedersachsen | 3,609,696 | 1.06× |
| Hessen | 2,490,474 | 0.93× |
| Sachsen | 1,777,224 | 1.03× |
| Rheinland-Pfalz | 1,741,320 | 0.99× |
| Berlin | 1,514,833 | 0.96× |
| Schleswig-Holstein | 1,299,104 | 1.03× |
| Brandenburg | 1,145,364 | 1.05× |
| Sachsen-Anhalt | 867,419 | 0.95× |
| Hamburg | 834,431 | 1.05× |
| Thüringen | 803,414 | 0.9× |
| Mecklenburg-Vorpommern | 738,622 | 1.1× |
| Saarland | 379,080 | 0.88× |
| Bremen | 290,268 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.71× | Sports |
| Shopping | 1.55× | Shopping |
| Business | 1.76× | Business & Career |
| YouTube | 1.76× | Movies & TV |
| 1.69× | Internet & Social Media | |
| Beauty | 1.55× | Beauty & Wellness |
| Design | 1.51× | Home & Garden |
| Online shopping | 1.51× | Shopping |
| Smartphones | 1.76× | Technology & Electronics |
| Cosmetics | 1.75× | Beauty & Wellness |
| Family | 1.68× | Kids & Family |
| Current events | 1.69× | Arts & Culture |
| Fitness and wellness | 1.56× | Sports |
| Discount stores | 1.57× | Shopping |
| Physical fitness | 1.56× | Sports |
| REWE | 1.72× | Shopping |
| Physical exercise | 1.73× | Sports |
| Shoes | 1.69× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Natural World | 1.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.31 |
| Individualism | JOY | 1.29 |
| Career Orientation | POWER | 1.28 |
| DIY Mentality | THRILL | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.0% |
| United States | 8.4% |
| France | 6.2% |
See Germany audiences in other countries
More Country audiences in Germany
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
- Austria (8,090,791)
Frequently asked questions
How many fans does Germany have in Germany?
Germany has an estimated audience of 35,160,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Germany fans?
53.0% of Germany fans are female, 47.0% are male, with an average age of 40.3 years.
Which brands do Germany fans like most?
Germany fans show strongest brand affinity for Borussia Dortmund (1.71×), Shopping (1.55×), and Business (1.76×) over the country average.
Where do Germany fans live in Germany?
Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 8,657,661), Bayern (reach 5,579,359), and Baden-Württemberg (reach 4,781,048). These three regions account for the largest share of the active audience.
What other brands do Germany fans also like?
Beyond Germany itself, the audience over-indexes on Shopping (1.55×), Business (1.76×), YouTube (1.76×), and Instagram (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.