Italy Audience in Germany
Italy has an estimated audience of 11,733,125 people in Germany. 55.1% are female, 44.9% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Goes, Motion Picture Association of America, Snow White (Fables), Icon (magazine).
The average Italy fan in Germany is 39.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Goes, Motion Picture Association of America, with strongest over-indexing on Gil Ofarim (2.5× the country average). Demographically, the Italy audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Italy fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.5 |
| Estimated audience size | 11,733,125 |
Audience persona
The typical Italy fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,704,846 | 1.43× |
| Nordrhein-Westfalen | 2,472,237 | 0.96× |
| Baden-Württemberg | 2,306,478 | 1.44× |
| Niedersachsen | 1,123,935 | 0.99× |
| Hessen | 949,018 | 1.06× |
| Rheinland-Pfalz | 655,861 | 1.12× |
| Sachsen | 591,169 | 1.03× |
| Berlin | 460,744 | 0.88× |
| Schleswig-Holstein | 373,318 | 0.89× |
| Brandenburg | 326,611 | 0.9× |
| Thüringen | 284,401 | 0.95× |
| Hamburg | 250,559 | 0.94× |
| Sachsen-Anhalt | 235,893 | 0.78× |
| Mecklenburg-Vorpommern | 172,643 | 0.77× |
| Saarland | 150,668 | 1.05× |
| Bremen | 83,801 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.5× | Music & Radio |
| Goes | 1.52× | Travel & Leisure |
| Motion Picture Association of America | 6.22× | Movies & TV |
| Snow White (Fables) | 1.65× | Literature |
| Icon (magazine) | 1.76× | Arts & Culture |
| Esra Erol | 3.77× | Movies & TV |
| Carrie (novel) | 2.99× | Literature |
| Jason Clarke (actor) | 2.16× | Movies & TV |
| Krasnodar | 3.64× | Travel & Leisure |
| Glashütte | 1.87× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.06× | Music & Radio |
| Scratching post | 2.38× | Pets & Animals |
| Information sensitivity | 2.08× | Technology & Electronics |
| Oktay Kaynarca | 2.81× | Movies & TV |
| Hostelworld | 2.36× | Travel & Leisure |
| Homesteading | 2.3× | Home & Garden |
| The Equalizer | 1.79× | Movies & TV |
| Throne of Glass | 1.99× | Literature |
| Jersey (fabric) | 1.83× | Fashion & Accessoires |
| Goop | 2.74× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.23 |
| Indulgence | JOY | 1.19 |
| Travelling | THRILL | 1.18 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
See Italy audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
- Austria (8,090,791)
Frequently asked questions
How many fans does Italy have in Germany?
Italy has an estimated audience of 11,733,125 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Italy fans?
55.1% of Italy fans are female, 44.9% are male, with an average age of 39.5 years.
Which brands do Italy fans like most?
Italy fans show strongest brand affinity for Gil Ofarim (2.5×), Goes (1.52×), and Motion Picture Association of America (6.22×) over the country average.
Where do Italy fans live in Germany?
Italy fans in Germany are most concentrated in Bayern (reach 2,704,846), Nordrhein-Westfalen (reach 2,472,237), and Baden-Württemberg (reach 2,306,478). These three regions account for the largest share of the active audience.
What other brands do Italy fans also like?
Beyond Italy itself, the audience over-indexes on Goes (1.52×), Motion Picture Association of America (6.22×), Snow White (Fables) (1.65×), and Icon (magazine) (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.