Rascasse Audience Intelligence

Google Maps Audience in Germany

A data profile of the people who buy, follow and care about Google Maps in Germany — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 14,146,418 people in Germany.

#12among Website / Newspaper / Magazine in Germany#10in Internet & Social Media

The average Google Maps fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include GeoGuessr, Apple Maps, ICloud, with strongest over-indexing on GeoGuessr (15.73× the country average).

Demographically, the Google Maps audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Maps fan in Germany is balanced, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GeoGuessr.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Maps profile in Germany.

Audience size
14.1M
in Germany
Gender
49.0%♀
51.0% male
Age
39.7
average years
Country rank
#152
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Maps

49.0% are female, 51.0% are male, average age 39.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Google Maps audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age39.7
Estimated audience size14,146,418
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Google Maps audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Google Maps audience comes from Germany.

Worldwide audience distribution share by country for Google Maps
CountryShare
China16.3%
United States10.5%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Maps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Maps fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~3M1.36×
02Baden-Württemberg~2.5M1.20×
03Hessen~1.5M1.16×
04Berlin~700K1.14×
05Hamburg~300K1.05×
06Niedersachsen~1.5M1.01×
07Rheinland-Pfalz~700K1.01×
08Nordrhein-Westfalen~3M0.99×
09Bremen~100K0.98×
10Schleswig-Holstein~500K0.97×
11Sachsen~600K0.93×
12Saarland~200K0.89×
13Brandenburg~400K0.88×
14Thüringen~300K0.83×
15Mecklenburg-Vorpommern~200K0.81×
16Sachsen-Anhalt~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Google Maps, Germany
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Maps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Maps audience
#·InterestCategoryAffinity×
01Apple MapsInternet & Social Media33.86×
02MiTechnology & Electronics28.18×
03Electronic cigaretteFood & Beverages17.09×
04ICloudTechnology & Electronics16.53×
05GeoGuessrInternet & Social Media15.73×
06Apple StoreShopping10.67×
07Wearable technologyTechnology & Electronics10.26×
08BurgaTechnology & Electronics10.22×
09BluetoothTechnology & Electronics9.27×
10XiaomiTechnology & Electronics9.05×
11App Store (iOS)Technology & Electronics7.87×
12TelephoneTechnology & Electronics7.55×
13RefurbedTechnology & Electronics7.45×
14KlarmobilTechnology & Electronics7.03×
15Android (operating system)Technology & Electronics5.81×
16StarlinkTechnology & Electronics5.71×
17WirelessTechnology & Electronics4.94×
18SamsungTechnology & Electronics3.42×
19SmartphonesTechnology & Electronics2.60×
20ComputersTechnology & Electronics2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Maps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Maps audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Social Media UsageJOY1.43×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Maps audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Maps have in Germany?

Google Maps has an estimated audience of 14,146,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Google Maps fans?

49.0% of Google Maps fans are female, 51.0% are male, with an average age of 39.7 years.

03

Which brands do Google Maps fans like most?

Google Maps fans show strongest brand affinity for GeoGuessr (15.73×), Apple Maps (33.86×), and ICloud (16.53×) over the country average.

04

Where do Google Maps fans live in Germany?

Google Maps fans in Germany are most concentrated in Bayern (reach ~3M), Nordrhein-Westfalen (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Google Maps fans also like?

Beyond Google Maps itself, the audience over-indexes on Apple Maps (33.86×), ICloud (16.53×), Android (operating system) (5.81×), and Refurbed (7.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Maps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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