Google Maps Audience in Germany
Google Maps has an estimated audience of 14,146,418 people in Germany. 49.0% are female, 51.0% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: GeoGuessr, Apple Maps, ICloud, Android (operating system), Refurbed.
The average Google Maps fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include GeoGuessr, Apple Maps, ICloud, with strongest over-indexing on GeoGuessr (15.73× the country average). Demographically, the Google Maps audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.7 |
| Estimated audience size | 14,146,418 |
Audience persona
The typical Google Maps fan in Germany is balanced, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for GeoGuessr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,175,036 | 1.4× |
| Nordrhein-Westfalen | 3,163,918 | 1.02× |
| Baden-Württemberg | 2,361,361 | 1.22× |
| Niedersachsen | 1,407,044 | 1.02× |
| Hessen | 1,272,821 | 1.18× |
| Berlin | 772,690 | 1.22× |
| Rheinland-Pfalz | 722,482 | 1.02× |
| Sachsen | 638,120 | 0.92× |
| Schleswig-Holstein | 492,050 | 0.97× |
| Brandenburg | 382,654 | 0.87× |
| Hamburg | 338,007 | 1.06× |
| Thüringen | 285,060 | 0.79× |
| Sachsen-Anhalt | 274,305 | 0.75× |
| Mecklenburg-Vorpommern | 210,752 | 0.78× |
| Saarland | 147,122 | 0.85× |
| Bremen | 112,293 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GeoGuessr | 15.73× | Internet & Social Media |
| Apple Maps | 33.86× | Internet & Social Media |
| ICloud | 16.53× | Technology & Electronics |
| Android (operating system) | 5.81× | Technology & Electronics |
| Refurbed | 7.45× | Technology & Electronics |
| Xiaomi | 9.05× | Technology & Electronics |
| Mi | 28.18× | Technology & Electronics |
| Bluetooth | 9.27× | Technology & Electronics |
| Apple Store | 10.67× | Shopping |
| Telephone | 7.55× | Technology & Electronics |
| Klarmobil | 7.03× | Technology & Electronics |
| App Store (iOS) | 7.87× | Technology & Electronics |
| Wearable technology | 10.26× | Technology & Electronics |
| Saturn (store) | 4.38× | Shopping |
| Electronic cigarette | 17.09× | Food & Beverages |
| Burga | 10.22× | Technology & Electronics |
| Smartphones | 2.6× | Technology & Electronics |
| Wireless | 4.94× | Technology & Electronics |
| Computers | 2.07× | Technology & Electronics |
| Samsung | 3.42× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Patriotism | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.32 |
| Price Sensitivity | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Maps have in Germany?
Google Maps has an estimated audience of 14,146,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Google Maps fans?
49.0% of Google Maps fans are female, 51.0% are male, with an average age of 39.7 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for GeoGuessr (15.73×), Apple Maps (33.86×), and ICloud (16.53×) over the country average.
Where do Google Maps fans live in Germany?
Google Maps fans in Germany are most concentrated in Bayern (reach 3,175,036), Nordrhein-Westfalen (reach 3,163,918), and Baden-Württemberg (reach 2,361,361). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on Apple Maps (33.86×), ICloud (16.53×), Android (operating system) (5.81×), and Refurbed (7.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.