Rascasse Audience Intelligence

App Store (iOS) Target Market in Germany

A data profile of the people who buy, follow and care about App Store (iOS) in Germany — modelled from more than twelve digital signal sources. App Store (iOS) has an estimated audience of 2,572,732 people in Germany.

#308among Brand in Germany#148in Technology & Electronics

The average App Store (iOS) fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Google Drive, Office 365, with strongest over-indexing on Google Maps (7.87× the country average).

Demographically, the App Store (iOS) audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical App Store (iOS) fan in Germany is balanced, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the App Store (iOS) profile in Germany.

Audience size
2.6M
in Germany
Gender
49.9%♀
50.1% male
Age
38.1
average years
Country rank
#2559
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of App Store (iOS)

49.9% are female, 50.1% are male, average age 38.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for App Store (iOS) audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age38.1
Estimated audience size2,572,732
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the App Store (iOS) audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.4%

of the worldwide App Store (iOS) audience comes from Germany.

Worldwide audience distribution share by country for App Store (iOS)
CountryShare
United States21.0%
Japan8.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the App Store (iOS) audience in Germany is strongest.

Fig. 05

Top regions by affinity

App Store (iOS) customers by region in Germany
#RegionReachAffinity×
01Bremen~30K1.29×
02Saarland~40K1.17×
03Nordrhein-Westfalen~600K1.15×
04Rheinland-Pfalz~100K1.10×
05Niedersachsen~300K1.06×
06Baden-Württemberg~400K1.05×
07Hessen~200K1.01×
08Bayern~400K1.00×
09Schleswig-Holstein~90K0.98×
10Thüringen~60K0.96×
11Brandenburg~70K0.92×
12Hamburg~50K0.89×
13Sachsen~100K0.87×
14Mecklenburg-Vorpommern~40K0.87×
15Sachsen-Anhalt~60K0.85×
16Berlin~90K0.83×
Fig. 06

Affinity by region

Affinity by region — App Store (iOS), Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the App Store (iOS) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for App Store (iOS) audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics8.80×
02Office 365Technology & Electronics8.34×
03Google MapsInternet & Social Media7.87×
04Google ChromeInternet & Social Media7.14×
05Steve JobsBusiness & Career7.14×
06PhotocopierBusiness & Career7.08×
07Serge GnabrySports6.31×
08Leon GoretzkaSports5.32×
09Mail orderFashion & Accessoires4.62×
10Internet radioTechnology & Electronics4.52×
11Apple StoreShopping4.06×
12HeadphonesTechnology & Electronics3.56×
13Tour de FranceSports3.00×
14Video on demandMovies & TV2.37×
15Manuel NeuerSports2.02×
16TipicoGames1.92×
17EmailTechnology & Electronics1.81×
18TransfermarktSports1.67×
19RyanairTravel & Leisure1.65×
20Mobile appTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the App Store (iOS) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by App Store (iOS) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.36×
PatriotismCONSERVATISM1.34×
Family OrientationCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by App Store (iOS) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.88×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is App Store (iOS)'s target market in Germany?

App Store (iOS)'s target market in Germany covers an estimated 2,572,732 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of App Store (iOS) customers?

49.9% of the App Store (iOS) audience are female, 50.1% are male, with an average age of 38.1 years.

03

Which brands do App Store (iOS) fans like most?

App Store (iOS) fans show strongest brand affinity for Google Maps (7.87×), Google Drive (8.8×), and Office 365 (8.34×) over the country average.

04

Where do App Store (iOS) fans live in Germany?

App Store (iOS) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do App Store (iOS) fans also like?

Beyond App Store (iOS) itself, the audience over-indexes on Google Drive (8.8×), Office 365 (8.34×), Google Chrome (7.14×), and Steve Jobs (7.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See App Store (iOS) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for App Store (iOS). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →