App Store (iOS) Audience in Germany
App Store (iOS) has an estimated audience of 2,539,572 people in Germany. 49.9% are female, 50.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Saving, Progressive rock, Stradivarius, Škoda Kodiaq.
The average App Store (iOS) fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Saving, Progressive rock, with strongest over-indexing on Gil Ofarim (2.3× the country average). Demographically, the App Store (iOS) audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of App Store (iOS) fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.1 |
| Estimated audience size | 2,539,572 |
Audience persona
The typical App Store (iOS) fan in Germany is balanced, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,372 | 1.19× |
| Bayern | 408,504 | 1× |
| Baden-Württemberg | 372,080 | 1.07× |
| Niedersachsen | 268,383 | 1.09× |
| Hessen | 199,145 | 1.03× |
| Rheinland-Pfalz | 139,636 | 1.1× |
| Sachsen | 109,632 | 0.88× |
| Berlin | 100,855 | 0.89× |
| Schleswig-Holstein | 89,657 | 0.98× |
| Brandenburg | 70,834 | 0.9× |
| Thüringen | 59,883 | 0.93× |
| Hamburg | 53,168 | 0.93× |
| Sachsen-Anhalt | 52,472 | 0.8× |
| Mecklenburg-Vorpommern | 40,904 | 0.84× |
| Saarland | 34,388 | 1.1× |
| Bremen | 27,637 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.3× | Music & Radio |
| Saving | 2.06× | Business & Career |
| Progressive rock | 2.25× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Grappling | 1.52× | Sports |
| Home Delivery | 1.75× | Food & Beverages |
| Haitian Vodou | 1.8× | Politics & Society |
| Loincloth | 1.57× | Fashion & Accessoires |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Hebe | 2.47× | Home & Garden |
| Women's empowerment | 1.84× | Politics & Society |
| Phil Campbell (musician) | 2.44× | Music & Radio |
| Carrie (novel) | 2.46× | Literature |
| Volvo V60 | 1.96× | Cars & Mobility |
| Coworking | 1.65× | Business & Career |
| Gloria | 1.87× | Music & Radio |
| Giotto | 2.16× | Food & Beverages |
| Keeper (password manager) | 1.53× | Technology & Electronics |
| Eden Lake | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.1% |
| Italy | 5.5% |
See App Store (iOS) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does App Store (iOS) have in Germany?
App Store (iOS) has an estimated audience of 2,539,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of App Store (iOS) fans?
49.9% of App Store (iOS) fans are female, 50.1% are male, with an average age of 38.1 years.
Which brands do App Store (iOS) fans like most?
App Store (iOS) fans show strongest brand affinity for Gil Ofarim (2.3×), Saving (2.06×), and Progressive rock (2.25×) over the country average.
Where do App Store (iOS) fans live in Germany?
App Store (iOS) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,372), Bayern (reach 408,504), and Baden-Württemberg (reach 372,080). These three regions account for the largest share of the active audience.
What other brands do App Store (iOS) fans also like?
Beyond App Store (iOS) itself, the audience over-indexes on Saving (2.06×), Progressive rock (2.25×), Stradivarius (1.97×), and Škoda Kodiaq (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for App Store (iOS). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.