Tour de France Audience in Germany
Tour de France has an estimated audience of 2,595,708 people in Germany. 30.1% are female, 69.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle touring, Cycling team, Road cycling, Road bicycle, Cross-country cycling.
The average Tour de France fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle touring, Cycling team, Road cycling, with strongest over-indexing on Bicycle touring (10.66× the country average). Demographically, the Tour de France audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cycling
Demographics of Tour de France fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 37.5 |
| Estimated audience size | 2,595,708 |
Audience persona
The typical Tour de France fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle touring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,051 | 0.99× |
| Bayern | 573,159 | 1.3× |
| Baden-Württemberg | 484,782 | 1.3× |
| Hessen | 243,870 | 1.17× |
| Niedersachsen | 225,936 | 0.85× |
| Sachsen | 170,659 | 1.27× |
| Berlin | 144,716 | 1.18× |
| Rheinland-Pfalz | 134,245 | 0.98× |
| Schleswig-Holstein | 90,243 | 0.92× |
| Brandenburg | 69,276 | 0.82× |
| Thüringen | 65,259 | 0.94× |
| Hamburg | 62,588 | 1.01× |
| Sachsen-Anhalt | 59,333 | 0.84× |
| Mecklenburg-Vorpommern | 43,272 | 0.83× |
| Saarland | 30,077 | 0.9× |
| Bremen | 16,386 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle touring | 10.66× | Sports |
| Cycling team | 13.51× | Sports |
| Road cycling | 12.76× | Sports |
| Road bicycle | 11.54× | Sports |
| Cross-country cycling | 9.75× | Sports |
| Sports and outdoors | 2.59× | Sports |
| Live events | 2.94× | Music & Radio |
| Cervélo | 12.66× | Cars & Mobility |
| Mountain bike racing | 10.18× | Sports |
| Tagesschau | 3.02× | Movies & TV |
| Music | 2.41× | Business & Career |
| Online shopping | 2.59× | Shopping |
| Arts and music | 2.26× | Arts & Culture |
| Vuelta a España | 12.56× | Sports |
| Recreation | 3.89× | Travel & Leisure |
| Clothing | 2.35× | Fashion & Accessoires |
| Movies | 2.31× | Movies & TV |
| Family and relationships | 2.5× | Kids & Family |
| Manufacturing | 3.4× | Business & Career |
| Well-being | 3.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Germany | 13.9% |
| France | 11.9% |
See Tour de France audiences in other countries
More Cycling audiences in Germany
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,892)
- Jan Ullrich (1,211,860)
- Vuelta a España (1,165,521)
Frequently asked questions
How many fans does Tour de France have in Germany?
Tour de France has an estimated audience of 2,595,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tour de France fans?
30.1% of Tour de France fans are female, 69.9% are male, with an average age of 37.5 years.
Which brands do Tour de France fans like most?
Tour de France fans show strongest brand affinity for Bicycle touring (10.66×), Cycling team (13.51×), and Road cycling (12.76×) over the country average.
Where do Tour de France fans live in Germany?
Tour de France fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,051), Bayern (reach 573,159), and Baden-Württemberg (reach 484,782). These three regions account for the largest share of the active audience.
What other brands do Tour de France fans also like?
Beyond Tour de France itself, the audience over-indexes on Cycling team (13.51×), Road cycling (12.76×), Road bicycle (11.54×), and Cross-country cycling (9.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.