Rascasse Audience Intelligence

Cross-country cycling Audience in Germany

A data profile of the people who buy, follow and care about Cross-country cycling in Germany — modelled from more than twelve digital signal sources. Cross-country cycling has an estimated audience of 2,940,425 people in Germany.

#40among Sport in Germany#1328among Topic in Germany#180in Sports

The average Cross-country cycling fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tour de France, Vuelta a España, Bicycle helmet, with strongest over-indexing on Tour de France (9.75× the country average).

Demographically, the Cross-country cycling audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Cross-country cycling fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-country cycling profile in Germany.

Audience size
2.9M
in Germany
Gender
32.6%♀
67.4% male
Age
38.1
average years
Country rank
#2178
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-country cycling fans

32.6% are female, 67.4% are male, average age 38.1.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Cross-country cycling audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age38.1
Estimated audience size2,940,425
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cross-country cycling audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Cross-country cycling audience comes from Germany.

Worldwide audience distribution share by country for Cross-country cycling
CountryShare
United States15.6%
Germany10.9%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-country cycling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cross-country cycling fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.12×
02Hamburg~70K1.07×
03Rheinland-Pfalz~200K1.04×
04Sachsen~100K1.02×
05Berlin~100K0.99×
06Hessen~200K0.96×
07Baden-Württemberg~400K0.94×
08Bayern~400K0.93×
09Nordrhein-Westfalen~600K0.92×
Fig. 06

Affinity by region

Affinity by region — Cross-country cycling, Germany
0.92×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-country cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-country cycling audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports15.49×
02Bicycle helmetCars & Mobility12.30×
03Single track (mountain biking)Sports10.44×
04Tour de FranceSports9.75×
05ShimanoCars & Mobility7.45×
06Motorcycle helmetCars & Mobility7.37×
07SRAM CorporationCars & Mobility5.78×
08Local bike shopSports5.46×
09Trek Bicycle CorporationCars & Mobility5.29×
10Sustainable transportCars & Mobility5.25×
11KawasakiCars & Mobility4.95×
12Motorcycle accessoriesCars & Mobility4.82×
13Electric motorcycles and scootersCars & Mobility4.61×
14Electric bicycleCars & Mobility3.91×
15Bicycle touringSports3.56×
16Michael SchumacherSports3.45×
17CarcareCars & Mobility3.44×
18Alpine skiingSports3.37×
19Extreme sportSports3.24×
20RyanairTravel & Leisure1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-country cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-country cycling audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
Sports ActivityPOWER1.71×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-country cycling audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
ExtroversionTHRILL0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-country cycling have in Germany?

Cross-country cycling has an estimated audience of 2,940,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cross-country cycling fans?

32.6% of Cross-country cycling fans are female, 67.4% are male, with an average age of 38.1 years.

03

Which brands do Cross-country cycling fans like most?

Cross-country cycling fans show strongest brand affinity for Tour de France (9.75×), Vuelta a España (15.49×), and Bicycle helmet (12.3×) over the country average.

04

Where do Cross-country cycling fans live in Germany?

Cross-country cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-country cycling fans also like?

Beyond Cross-country cycling itself, the audience over-indexes on Vuelta a España (15.49×), Bicycle helmet (12.3×), Motorcycle helmet (7.37×), and Shimano (7.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Cross-country cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cross-country cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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