Motorcycle helmet Audience in Germany
Motorcycle helmet has an estimated audience of 3,690,747 people in Germany. 22.2% are female, 77.8% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Custom motorcycle, Sport bike, Motorcycle club, Motorcycle accessories, Kawasaki.
The average Motorcycle helmet fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Custom motorcycle, Sport bike, Motorcycle club, with strongest over-indexing on Custom motorcycle (21.5× the country average). Demographically, the Motorcycle helmet audience skews more male with an average age of 36.0, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycle helmet fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 36.0 |
| Estimated audience size | 3,690,747 |
Audience persona
The typical Motorcycle helmet fan in Germany is more male, around 36.0 years old, with strong DIY Mentality tendencies and a notable affinity for Custom motorcycle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 764,729 | 0.95× |
| Bayern | 652,458 | 1.1× |
| Baden-Württemberg | 530,869 | 1.05× |
| Niedersachsen | 357,831 | 1× |
| Hessen | 237,116 | 0.84× |
| Sachsen | 227,310 | 1.26× |
| Rheinland-Pfalz | 177,207 | 0.96× |
| Brandenburg | 149,806 | 1.31× |
| Sachsen-Anhalt | 122,925 | 1.29× |
| Thüringen | 122,363 | 1.3× |
| Berlin | 120,175 | 0.73× |
| Schleswig-Holstein | 107,494 | 0.81× |
| Mecklenburg-Vorpommern | 93,203 | 1.32× |
| Hamburg | 57,094 | 0.68× |
| Saarland | 38,338 | 0.85× |
| Bremen | 19,001 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Custom motorcycle | 21.5× | Cars & Mobility |
| Sport bike | 18.41× | Cars & Mobility |
| Motorcycle club | 17.68× | Cars & Mobility |
| Motorcycle accessories | 17.67× | Cars & Mobility |
| Kawasaki | 20.7× | Cars & Mobility |
| Touring motorcycle | 15.7× | Cars & Mobility |
| Chopper (motorcycle) | 16.04× | Cars & Mobility |
| Motorcycle sport | 10.34× | Sports |
| Motorcycle racing | 9× | Cars & Mobility |
| Ducati | 16× | Cars & Mobility |
| Motorcycling | 8.39× | Cars & Mobility |
| KTM | 15.35× | Cars & Mobility |
| Drag racing | 12.02× | Cars & Mobility |
| Off-road racing | 15.22× | Cars & Mobility |
| MotoGP | 9.27× | Sports |
| Café racer | 20.29× | Cars & Mobility |
| Bicycle touring | 7.45× | Sports |
| Driving | 6.53× | Cars & Mobility |
| Enduro | 15.83× | Cars & Mobility |
| Motorcycle touring | 20.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
| Travelling | THRILL | 1.18 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.7% |
| China | 7.4% |
See Motorcycle helmet audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorcycle helmet have in Germany?
Motorcycle helmet has an estimated audience of 3,690,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycle helmet fans?
22.2% of Motorcycle helmet fans are female, 77.8% are male, with an average age of 36.0 years.
Which brands do Motorcycle helmet fans like most?
Motorcycle helmet fans show strongest brand affinity for Custom motorcycle (21.5×), Sport bike (18.41×), and Motorcycle club (17.68×) over the country average.
Where do Motorcycle helmet fans live in Germany?
Motorcycle helmet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 764,729), Bayern (reach 652,458), and Baden-Württemberg (reach 530,869). These three regions account for the largest share of the active audience.
What other brands do Motorcycle helmet fans also like?
Beyond Motorcycle helmet itself, the audience over-indexes on Sport bike (18.41×), Motorcycle club (17.68×), Motorcycle accessories (17.67×), and Kawasaki (20.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.