Rascasse Audience Intelligence

MotoGP Audience in Germany

A data profile of the people who buy, follow and care about MotoGP in Germany — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 4,053,481 people in Germany.

#4among Motorsport in Germany#23among Event in Germany#118in Sports

The average MotoGP fan in Germany is 35.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Motorcycle accessories, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (10.23× the country average).

Demographically, the MotoGP audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MotoGP fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MotoGP profile in Germany.

Audience size
4.1M
in Germany
Gender
23.5%♀
76.5% male
Age
35.0
average years
Country rank
#1444
Event in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MotoGP fans

23.5% are female, 76.5% are male, average age 35.0.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for MotoGP audience in Germany
MetricValue
Female23.5%
Male76.5%
Average age35.0
Estimated audience size4,053,481
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the MotoGP audience in Germany
Age bracketShare%
16-1933%
20-2918%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

4.6%

of the worldwide MotoGP audience comes from Germany.

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy14.1%
United States11.4%
Spain7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MotoGP audience in Germany is strongest.

Fig. 05

Top regions by affinity

MotoGP fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~500K2.48×
02Thüringen~200K1.72×
03Bayern~700K1.23×
04Baden-Württemberg~600K1.23×
05Sachsen-Anhalt~100K1.12×
06Brandenburg~100K1.05×
07Rheinland-Pfalz~200K0.91×
08Saarland~40K0.88×
09Mecklenburg-Vorpommern~60K0.87×
10Hessen~200K0.80×
11Niedersachsen~300K0.77×
12Nordrhein-Westfalen~600K0.76×
13Schleswig-Holstein~80K0.63×
14Berlin~90K0.57×
15Hamburg~50K0.55×
16Bremen~10K0.45×
Fig. 06

Affinity by region

Affinity by region — MotoGP, Germany
0.45×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MotoGP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MotoGP audience
#·InterestCategoryAffinity×
01Marc MárquezSports12.66×
02Motorcycle accessoriesCars & Mobility10.23×
03ApriliaCars & Mobility9.48×
04Motorcycle helmetCars & Mobility9.31×
05KawasakiCars & Mobility9.26×
06Touring motorcycleCars & Mobility9.19×
07DucatiCars & Mobility7.28×
08Yamaha Motor CompanyCars & Mobility6.69×
09Cruiser (motorcycle)Cars & Mobility6.01×
10Lewis HamiltonSports5.77×
11Chopper (motorcycle)Cars & Mobility5.75×
12Custom motorcycleCars & Mobility5.58×
13Drag racingCars & Mobility5.23×
14Bicycle touringSports5.19×
15Michael SchumacherSports5.07×
16SuzukiCars & Mobility4.91×
17Harley-DavidsonCars & Mobility4.47×
18HondaCars & Mobility4.38×
19CarcareCars & Mobility3.92×
20Formula OneSports3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MotoGP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MotoGP audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Risk AppetiteTHRILL1.59×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MotoGP audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Community OrientationOPEN0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MotoGP have in Germany?

MotoGP has an estimated audience of 4,053,481 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of MotoGP fans?

23.5% of MotoGP fans are female, 76.5% are male, with an average age of 35.0 years.

03

Which brands do MotoGP fans like most?

MotoGP fans show strongest brand affinity for Motorcycle accessories (10.23×), Motorcycle helmet (9.31×), and Touring motorcycle (9.19×) over the country average.

04

Where do MotoGP fans live in Germany?

MotoGP fans in Germany are most concentrated in Bayern (reach ~700K), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do MotoGP fans also like?

Beyond MotoGP itself, the audience over-indexes on Motorcycle helmet (9.31×), Touring motorcycle (9.19×), Kawasaki (9.26×), and Michael Schumacher (5.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See MotoGP audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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