MotoGP Audience in Germany
MotoGP has an estimated audience of 3,494,123 people in Germany. 23.5% are female, 76.5% are male, average age 35.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Suzuki, Casino, Formula One, Motorcycle accessories, Ducati.
The average MotoGP fan in Germany is 35.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Suzuki, Casino, Formula One, with strongest over-indexing on Suzuki (5.78× the country average). Demographically, the MotoGP audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 35.0 |
| Estimated audience size | 3,494,123 |
Audience persona
The typical MotoGP fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Suzuki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 771,722 | 1.3× |
| Baden-Württemberg | 647,359 | 1.28× |
| Nordrhein-Westfalen | 627,226 | 0.77× |
| Sachsen | 451,411 | 2.48× |
| Niedersachsen | 284,270 | 0.79× |
| Hessen | 231,430 | 0.82× |
| Rheinland-Pfalz | 167,337 | 0.9× |
| Thüringen | 158,355 | 1.68× |
| Brandenburg | 118,886 | 1.03× |
| Sachsen-Anhalt | 103,156 | 1.07× |
| Berlin | 97,101 | 0.59× |
| Schleswig-Holstein | 83,514 | 0.63× |
| Mecklenburg-Vorpommern | 58,347 | 0.82× |
| Hamburg | 47,345 | 0.57× |
| Saarland | 38,246 | 0.84× |
| Bremen | 13,594 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Suzuki | 5.78× | Cars & Mobility |
| Casino | 5.74× | Games |
| Formula One | 3.25× | Sports |
| Motorcycle accessories | 4.58× | Cars & Mobility |
| Ducati | 6.25× | Cars & Mobility |
| Custom motorcycle | 4.59× | Cars & Mobility |
| American Chopper | 6.92× | Cars & Mobility |
| Honda | 4.21× | Cars & Mobility |
| Valentino Rossi | 13× | Sports |
| Harley-Davidson | 4.4× | Cars & Mobility |
| Porsche | 2.91× | Cars & Mobility |
| Moto Guzzi | 10.03× | Cars & Mobility |
| KTM | 5.69× | Cars & Mobility |
| Motocross | 4.99× | Sports |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Touring motorcycle | 4.74× | Cars & Mobility |
| Hunter × Hunter | 6.53× | Literature |
| Spiegel Online | 1.69× | News |
| Bundesliga | 1.52× | Sports |
| Ferrari | 3.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.08 |
| Travelling | THRILL | 1.01 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.4% |
| United States | 12.4% |
| Japan | 6.4% |
See MotoGP audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- Ralf Schumacher (2,846,842)
Frequently asked questions
How many fans does MotoGP have in Germany?
MotoGP has an estimated audience of 3,494,123 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MotoGP fans?
23.5% of MotoGP fans are female, 76.5% are male, with an average age of 35.0 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Suzuki (5.78×), Casino (5.74×), and Formula One (3.25×) over the country average.
Where do MotoGP fans live in Germany?
MotoGP fans in Germany are most concentrated in Bayern (reach 771,722), Baden-Württemberg (reach 647,359), and Nordrhein-Westfalen (reach 627,226). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Casino (5.74×), Formula One (3.25×), Motorcycle accessories (4.58×), and Ducati (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.