MotoGP Audience in Germany
MotoGP has an estimated audience of 3,494,123 people in Germany. 23.5% are female, 76.5% are male, average age 35.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Building insulation, Handmade Gifts, CAC 40, Progressive rock.
The average MotoGP fan in Germany is 35.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Building insulation, Handmade Gifts, with strongest over-indexing on Gil Ofarim (2.23× the country average). Demographically, the MotoGP audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 35.0 |
| Estimated audience size | 3,494,123 |
Audience persona
The typical MotoGP fan in Germany is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 771,722 | 1.3× |
| Baden-Württemberg | 647,359 | 1.28× |
| Nordrhein-Westfalen | 627,226 | 0.77× |
| Sachsen | 451,411 | 2.48× |
| Niedersachsen | 284,270 | 0.79× |
| Hessen | 231,430 | 0.82× |
| Rheinland-Pfalz | 167,337 | 0.9× |
| Thüringen | 158,355 | 1.68× |
| Brandenburg | 118,886 | 1.03× |
| Sachsen-Anhalt | 103,156 | 1.07× |
| Berlin | 97,101 | 0.59× |
| Schleswig-Holstein | 83,514 | 0.63× |
| Mecklenburg-Vorpommern | 58,347 | 0.82× |
| Hamburg | 47,345 | 0.57× |
| Saarland | 38,246 | 0.84× |
| Bremen | 13,594 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.23× | Music & Radio |
| Building insulation | 4.97× | Home & Garden |
| Handmade Gifts | 2.25× | Kids & Family |
| CAC 40 | 1.54× | Business & Career |
| Progressive rock | 1.64× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.68× | Music & Radio |
| Hammock camping | 5.81× | Travel & Leisure |
| Google Home | 4.68× | Technology & Electronics |
| Icon (magazine) | 1.92× | Arts & Culture |
| Alaska | 2.66× | Travel & Leisure |
| Acoustic music | 2.91× | Music & Radio |
| Google Analytics | 1.84× | Internet & Social Media |
| Cuba Gooding Jr. | 4.23× | Movies & TV |
| Hypertext | 1.98× | Technology & Electronics |
| Tuscany | 3.17× | Travel & Leisure |
| Irrigation sprinkler | 5.78× | Home & Garden |
| Jaguar F-Pace | 4.06× | Cars & Mobility |
| Golem | 2.01× | Technology & Electronics |
| Carrie (novel) | 3.5× | Literature |
| Headhunters (film) | 2.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.08 |
| Travelling | THRILL | 1.01 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.4% |
| United States | 12.4% |
| Japan | 6.4% |
See MotoGP audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- Ralf Schumacher (2,846,842)
Frequently asked questions
How many fans does MotoGP have in Germany?
MotoGP has an estimated audience of 3,494,123 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MotoGP fans?
23.5% of MotoGP fans are female, 76.5% are male, with an average age of 35.0 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Gil Ofarim (2.23×), Building insulation (4.97×), and Handmade Gifts (2.25×) over the country average.
Where do MotoGP fans live in Germany?
MotoGP fans in Germany are most concentrated in Bayern (reach 771,722), Baden-Württemberg (reach 647,359), and Nordrhein-Westfalen (reach 627,226). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Building insulation (4.97×), Handmade Gifts (2.25×), CAC 40 (1.54×), and Progressive rock (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.