Rascasse Audience Intelligence

Max Verstappen Audience in Germany

A data profile of the people who buy, follow and care about Max Verstappen in Germany — modelled from more than twelve digital signal sources. Max Verstappen has an estimated audience of 2,633,973 people in Germany.

#7among Motorsport in Germany#141among Person in Germany#201in Sports

The average Max Verstappen fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charles Leclerc, Nico Hülkenberg, Algemeen Dagblad, with strongest over-indexing on Charles Leclerc (57.09× the country average).

Demographically, the Max Verstappen audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Max Verstappen fan in Germany is more male, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Verstappen profile in Germany.

Audience size
2.6M
in Germany
Gender
18.8%♀
81.2% male
Age
32.9
average years
Country rank
#2482
Person in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Verstappen fans

18.8% are female, 81.2% are male, average age 32.9.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Max Verstappen audience in Germany
MetricValue
Female18.8%
Male81.2%
Average age32.9
Estimated audience size2,633,973
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Max Verstappen audience in Germany
Age bracketShare%
16-1940%
20-2919%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Max Verstappen audience comes from Germany.

Worldwide audience distribution share by country for Max Verstappen
CountryShare
Netherlands22.4%
United States10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Verstappen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Max Verstappen fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.29×
02Nordrhein-Westfalen~700K1.27×
03Sachsen~100K1.13×
04Niedersachsen~300K1.12×
05Bayern~400K1.09×
06Thüringen~70K1.08×
07Hessen~200K1.04×
08Brandenburg~70K0.96×
09Saarland~30K0.96×
10Sachsen-Anhalt~60K0.94×
11Hamburg~50K0.93×
12Mecklenburg-Vorpommern~40K0.92×
13Schleswig-Holstein~80K0.89×
14Baden-Württemberg~300K0.85×
15Berlin~90K0.85×
16Bremen~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Max Verstappen, Germany
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Verstappen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Verstappen audience
#·InterestCategoryAffinity×
01Scuderia Toro RossoSports105.00×
02Carlos Sainz Jr.Sports100.09×
03Alexander AlbonSports100.09×
04NU.nlNews66.00×
05Daniel RicciardoSports65.41×
06Charles LeclercSports57.09×
07Carlos SainzSports54.85×
08Nico HülkenbergSports48.50×
09Fernando AlonsoSports47.13×
10Valtteri BottasSports43.38×
11PKN OrlenCars & Mobility39.78×
12Sebastian VettelSports39.76×
13Algemeen DagbladNews37.00×
14Formula racingCars & Mobility35.77×
15Lando NorrisSports23.28×
16BratislavaTravel & Leisure20.00×
17Heath LedgerMovies & TV20.00×
18Lewis HamiltonSports17.79×
19Ralf SchumacherSports15.29×
20Michael SchumacherSports14.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Verstappen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Verstappen audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.05×
Risk AppetiteTHRILL1.75×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Verstappen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
CreativityOPEN0.72×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Verstappen have in Germany?

Max Verstappen has an estimated audience of 2,633,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Max Verstappen fans?

18.8% of Max Verstappen fans are female, 81.2% are male, with an average age of 32.9 years.

03

Which brands do Max Verstappen fans like most?

Max Verstappen fans show strongest brand affinity for Charles Leclerc (57.09×), Nico Hülkenberg (48.5×), and Algemeen Dagblad (37×) over the country average.

04

Where do Max Verstappen fans live in Germany?

Max Verstappen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Max Verstappen fans also like?

Beyond Max Verstappen itself, the audience over-indexes on Nico Hülkenberg (48.5×), Algemeen Dagblad (37×), Fernando Alonso (47.13×), and Daniel Ricciardo (65.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Max Verstappen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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