Max Verstappen Audience in Germany
Max Verstappen has an estimated audience of 2,475,513 people in Germany. 18.8% are female, 81.2% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Charles Leclerc, Nico Hülkenberg, Algemeen Dagblad, Fernando Alonso, Carlos Sainz Jr..
The average Max Verstappen fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Charles Leclerc, Nico Hülkenberg, Algemeen Dagblad, with strongest over-indexing on Charles Leclerc (57.09× the country average). Demographically, the Max Verstappen audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Max Verstappen fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 32.9 |
| Estimated audience size | 2,475,513 |
Audience persona
The typical Max Verstappen fan in Germany is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 734,756 | 1.36× |
| Bayern | 457,018 | 1.15× |
| Niedersachsen | 283,810 | 1.18× |
| Baden-Württemberg | 215,980 | 0.64× |
| Hessen | 206,562 | 1.1× |
| Rheinland-Pfalz | 157,214 | 1.27× |
| Sachsen | 134,229 | 1.11× |
| Berlin | 101,734 | 0.92× |
| Schleswig-Holstein | 79,967 | 0.9× |
| Brandenburg | 71,623 | 0.93× |
| Thüringen | 65,667 | 1.04× |
| Sachsen-Anhalt | 58,504 | 0.91× |
| Hamburg | 52,760 | 0.94× |
| Mecklenburg-Vorpommern | 42,068 | 0.89× |
| Saarland | 28,150 | 0.93× |
| Bremen | 15,732 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Leclerc | 57.09× | Sports |
| Nico Hülkenberg | 48.5× | Sports |
| Algemeen Dagblad | 37× | News |
| Fernando Alonso | 47.13× | Sports |
| Carlos Sainz Jr. | 100.09× | Sports |
| Daniel Ricciardo | 65.41× | Sports |
| Michael Schumacher | 14.13× | Sports |
| Lando Norris | 23.28× | Sports |
| Carlos Sainz | 54.85× | Sports |
| NU.nl | 66× | News |
| Scuderia Toro Rosso | 105× | Sports |
| Sebastian Vettel | 39.76× | Sports |
| Alexander Albon | 100.09× | Sports |
| Formula racing | 35.77× | Cars & Mobility |
| Bratislava | 20× | Travel & Leisure |
| Ralf Schumacher | 15.29× | Sports |
| Lewis Hamilton | 17.79× | Sports |
| George Russell | 25.82× | Sports |
| Heath Ledger | 20× | Movies & TV |
| Mick Schumacher | 14.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Risk Appetite | THRILL | 1.28 |
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 23.7% |
| United States | 10.4% |
| Brazil | 8.6% |
See Max Verstappen audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Max Verstappen have in Germany?
Max Verstappen has an estimated audience of 2,475,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Max Verstappen fans?
18.8% of Max Verstappen fans are female, 81.2% are male, with an average age of 32.9 years.
Which brands do Max Verstappen fans like most?
Max Verstappen fans show strongest brand affinity for Charles Leclerc (57.09×), Nico Hülkenberg (48.5×), and Algemeen Dagblad (37×) over the country average.
Where do Max Verstappen fans live in Germany?
Max Verstappen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 734,756), Bayern (reach 457,018), and Niedersachsen (reach 283,810). These three regions account for the largest share of the active audience.
What other brands do Max Verstappen fans also like?
Beyond Max Verstappen itself, the audience over-indexes on Nico Hülkenberg (48.5×), Algemeen Dagblad (37×), Fernando Alonso (47.13×), and Carlos Sainz Jr. (100.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.