Max Verstappen Audience in United States

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Max Verstappen has an estimated audience of 5,861,004 people in United States. 17.6% are female, 82.4% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Lando Norris, Michael Schumacher, Ice Hockey World Championships, Lewis Hamilton.

The average Max Verstappen fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Lando Norris, Michael Schumacher, with strongest over-indexing on Charles Leclerc (274.65× the country average). Demographically, the Max Verstappen audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Max Verstappen fans

Demographic split for Max Verstappen audience in United States
MetricValue
Female17.6%
Male82.4%
Average age36.3
Estimated audience size5,861,004

Audience persona

The typical Max Verstappen fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Max Verstappen in United States
RegionReachAffinity
California897,6331.39×
Texas651,8841.29×
Florida537,6521.35×
New York386,6231.18×
Illinois229,2251.17×
Pennsylvania196,1980.99×
North Carolina183,2171.04×
Georgia176,4370.98×
Ohio172,0130.95×
New Jersey170,8601.15×
Washington157,4361.34×
Virginia156,8171.1×
Massachusetts149,4161.29×
Michigan149,0430.97×
Arizona146,8571.23×
Colorado112,9971.22×
Tennessee112,9480.96×
Indiana112,0391.05×
Nevada100,2231.77×
Maryland97,3820.97×
Wisconsin88,1341×
Missouri87,8810.93×
Minnesota85,7241.02×
South Carolina78,4980.89×
Oregon74,4061.11×
Connecticut69,7581.19×
Utah66,7231.27×
Alabama64,7050.79×
Kentucky55,8440.76×
Oklahoma51,8920.8×
Louisiana50,0400.66×
Iowa42,3580.88×
Kansas41,4340.9×
Arkansas34,1230.71×
Idaho28,2270.96×
New Hampshire26,2101.13×
Nebraska25,1960.86×
Hawaii24,4010.97×
Mississippi23,8670.49×
Washington, District of Columbia23,6761.34×
New Mexico22,6520.77×
Maine19,4280.93×
West Virginia19,2020.7×
Rhode Island15,7400.84×
Montana14,2630.88×
Delaware12,2250.76×
South Dakota10,3780.77×
Alaska10,2610.82×
North Dakota9,5350.79×
Vermont9,3640.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Verstappen audience
BrandAffinityCategory
Charles Leclerc274.65×Sports
Lando Norris97.69×Sports
Michael Schumacher155.23×Sports
Ice Hockey World Championships63.27×Sports
Lewis Hamilton54.12×Sports
Sauber F1 Team281.94×Sports
George Russell100×Sports
Sky Sports F1104.98×Sports
Mercedes AMG Petronas F171.25×Sports
Sebastian Vettel157.53×Sports
British Grand Prix185.62×Sports
Fernando Alonso81.09×Sports
Formula One car69.04×Cars & Mobility
Citroën50.65×Cars & Mobility
Jenson Button146.9×Sports
Ayrton Senna69.17×Sports
Red Bull Racing32.06×Sports
Formula racing45.96×Cars & Mobility
Kick Sauber143.64×Sports
Carlos Sainz Jr.71.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Verstappen audience
TraitClusterScore
PatriotismCONSERVATISM3.41
Luxury OrientationPREMIUM1.93
Sports ActivityPOWER1.79
Community OrientationOPEN1.65
LGBTQ+ IdentityOPEN1.53
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Max Verstappen
CountryShare
Netherlands23.7%
United States10.4%
Brazil8.6%

See Max Verstappen audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Max Verstappen have in United States?

Max Verstappen has an estimated audience of 5,861,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Max Verstappen fans?

17.6% of Max Verstappen fans are female, 82.4% are male, with an average age of 36.3 years.

Which brands do Max Verstappen fans like most?

Max Verstappen fans show strongest brand affinity for Charles Leclerc (274.65×), Lando Norris (97.69×), and Michael Schumacher (155.23×) over the country average.

Where do Max Verstappen fans live in United States?

Max Verstappen fans in United States are most concentrated in California (reach 897,633), Texas (reach 651,884), and Florida (reach 537,652). These three regions account for the largest share of the active audience.

What other brands do Max Verstappen fans also like?

Beyond Max Verstappen itself, the audience over-indexes on Lando Norris (97.69×), Michael Schumacher (155.23×), Ice Hockey World Championships (63.27×), and Lewis Hamilton (54.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.