Rascasse Audience Intelligence

Max Verstappen Audience in United States

A data profile of the people who buy, follow and care about Max Verstappen in United States — modelled from more than twelve digital signal sources. Max Verstappen has an estimated audience of 5,481,473 people in United States.

#7among Motorsport in United States#601among Person in United States#528in Sports

The average Max Verstappen fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Leclerc, Lando Norris, Michael Schumacher, with strongest over-indexing on Charles Leclerc (274.65× the country average).

Demographically, the Max Verstappen audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Max Verstappen fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Verstappen profile in United States.

Audience size
5.5M
in United States
Gender
17.6%♀
82.4% male
Age
36.3
average years
Country rank
#6158
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Verstappen fans

17.6% are female, 82.4% are male, average age 36.3.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Max Verstappen audience in United States
MetricValue
Female17.6%
Male82.4%
Average age36.3
Estimated audience size5,481,473
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Max Verstappen audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4920%
50+13%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Max Verstappen audience comes from United States.

Worldwide audience distribution share by country for Max Verstappen
CountryShare
Netherlands22.4%
United States10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Verstappen audience in United States is strongest.

Fig. 05

Top regions by affinity

Max Verstappen fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.75×
02Utah~70K1.42×
03California~900K1.33×
04Washington~200K1.30×
05Texas~600K1.27×
06Florida~500K1.22×
07Arizona~100K1.21×
08Massachusetts~100K1.21×
09Colorado~100K1.21×
10Washington, District of Columbia~20K1.18×
11Connecticut~70K1.15×
12New Jersey~200K1.13×
13New Hampshire~30K1.13×
14Virginia~200K1.12×
15New York~400K1.08×
16Idaho~30K1.08×
17Illinois~200K1.06×
18Oregon~70K1.06×
19Indiana~100K1.03×
20North Carolina~200K1.02×
21Georgia~200K1.01×
22Minnesota~80K1.01×
23Hawaii~20K0.99×
24Pennsylvania~200K0.98×
25Wisconsin~90K0.97×
26Vermont~10K0.96×
27Michigan~100K0.95×
28Tennessee~100K0.94×
29Maryland~90K0.93×
30Ohio~200K0.92×
31Missouri~90K0.92×
32Kansas~40K0.92×
33Montana~10K0.92×
34Alaska~10K0.92×
35Maine~20K0.91×
36Nebraska~30K0.90×
37Iowa~40K0.89×
38North Dakota~10K0.88×
39South Carolina~80K0.87×
40Rhode Island~20K0.87×
41New Mexico~30K0.86×
42South Dakota~10K0.85×
43Oklahoma~50K0.84×
44Kentucky~60K0.81×
45Alabama~60K0.78×
46Arkansas~40K0.77×
47Delaware~10K0.76×
48West Virginia~20K0.72×
49Louisiana~50K0.68×
50Mississippi~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Max Verstappen, United States
0.58×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Verstappen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Verstappen audience
#·InterestCategoryAffinity×
01Charles LeclercSports274.65×
02British Grand PrixSports185.62×
03Sebastian VettelSports157.53×
04Michael SchumacherSports155.23×
05Jenson ButtonSports146.90×
06Sky Sports F1Sports104.98×
07George RussellSports100.00×
08Lando NorrisSports97.69×
09Fernando AlonsoSports81.09×
10Mercedes AMG Petronas F1Sports71.25×
11Ayrton SennaSports69.17×
12Formula One carCars & Mobility69.04×
13Ice Hockey World ChampionshipsSports63.27×
14Sergio PerezSports60.96×
15Lewis HamiltonSports54.12×
16CitroënCars & Mobility50.65×
17Formula racingCars & Mobility45.96×
18Red Bull RacingSports32.06×
19PeugeotCars & Mobility28.81×
20Professional Golfers AssociationSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Verstappen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Verstappen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Luxury OrientationPREMIUM2.35×
Risk AppetiteTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Verstappen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
CreativityOPEN0.67×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Verstappen have in United States?

Max Verstappen has an estimated audience of 5,481,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Max Verstappen fans?

17.6% of Max Verstappen fans are female, 82.4% are male, with an average age of 36.3 years.

03

Which brands do Max Verstappen fans like most?

Max Verstappen fans show strongest brand affinity for Charles Leclerc (274.65×), Lando Norris (97.69×), and Michael Schumacher (155.23×) over the country average.

04

Where do Max Verstappen fans live in United States?

Max Verstappen fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Max Verstappen fans also like?

Beyond Max Verstappen itself, the audience over-indexes on Lando Norris (97.69×), Michael Schumacher (155.23×), Ice Hockey World Championships (63.27×), and Lewis Hamilton (54.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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