Red Bull Racing Audience in United States

Red Bull Racing logo

Red Bull Racing has an estimated audience of 3,406,361 people in United States. 19.4% are female, 80.6% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Max Verstappen, Charles Leclerc, Formula One car, Big wave surfing.

The average Red Bull Racing fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Max Verstappen, Charles Leclerc, with strongest over-indexing on Lewis Hamilton (40.14× the country average). Demographically, the Red Bull Racing audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Red Bull Racing fans

Demographic split for Red Bull Racing audience in United States
MetricValue
Female19.4%
Male80.6%
Average age34.4
Estimated audience size3,406,361

Audience persona

The typical Red Bull Racing fan in United States is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Red Bull Racing in United States
RegionReachAffinity
California532,8871.42×
Texas433,2471.48×
Florida322,0561.4×
New York169,6860.89×
Illinois125,2281.1×
Arizona115,0311.65×
North Carolina106,6821.04×
Pennsylvania106,5840.93×
Georgia101,9690.97×
Ohio98,2820.94×
Washington89,4891.31×
New Jersey89,3301.03×
Virginia88,5101.07×
Michigan84,7910.95×
Indiana72,7451.17×
Colorado71,2081.33×
Massachusetts65,6160.98×
Tennessee58,1670.85×
Wisconsin54,7931.07×
Maryland53,5550.91×
Nevada52,3371.59×
Minnesota50,2941.03×
South Carolina47,3750.92×
Missouri47,3700.86×
Alabama40,7510.86×
Oregon39,2761.01×
Connecticut36,9851.08×
Oklahoma34,4970.91×
Kentucky33,5640.79×
Utah33,3751.09×
Louisiana26,8790.61×
Kansas25,4600.95×
Arkansas24,4010.87×
Iowa24,1710.86×
New Mexico17,0791×
New Hampshire17,0721.27×
Idaho16,8120.98×
Nebraska15,8910.93×
Mississippi13,3670.48×
Hawaii12,8560.88×
Maine10,0700.83×
West Virginia9,5920.6×
Montana9,5191.01×
Washington, District of Columbia9,2940.91×
Rhode Island7,8540.72×
Alaska7,7131.06×
Delaware7,5310.8×
South Dakota6,5170.83×
North Dakota5,9560.85×
Wyoming5,3491.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Bull Racing audience
BrandAffinityCategory
Lewis Hamilton40.14×Sports
Max Verstappen40.24×Sports
Charles Leclerc32.75×Sports
Formula One car38.91×Cars & Mobility
Big wave surfing37.69×Sports
Michael Schumacher33.13×Sports
Fernando Alonso35.08×Sports
Windsurfing11×Sports
Duck hunting7.85×Sports
Swimfin34.22×Sports
Formula Drift17.55×Sports
Lando Norris16.97×Sports
Backcountry skiing8.57×Sports
Bodysurfing43.04×Sports
Ayrton Senna31.92×Sports
Ice Hockey World Championships12.18×Sports
Daniel Ricciardo31.15×Sports
Sebastian Vettel41.9×Sports
Porsche 91112.95×Cars & Mobility
Peugeot15.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Bull Racing audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Family OrientationCONSERVATISM1.98
Risk AppetiteTHRILL1.93
Early Adopter MentalityPOWER1.91
LGBTQ+ IdentityOPEN1.75
Sports ActivityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Red Bull Racing
CountryShare
United States13.6%
Netherlands9.8%
Italy9.3%

See Red Bull Racing audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Red Bull Racing have in United States?

Red Bull Racing has an estimated audience of 3,406,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Bull Racing fans?

19.4% of Red Bull Racing fans are female, 80.6% are male, with an average age of 34.4 years.

Which brands do Red Bull Racing fans like most?

Red Bull Racing fans show strongest brand affinity for Lewis Hamilton (40.14×), Max Verstappen (40.24×), and Charles Leclerc (32.75×) over the country average.

Where do Red Bull Racing fans live in United States?

Red Bull Racing fans in United States are most concentrated in California (reach 532,887), Texas (reach 433,247), and Florida (reach 322,056). These three regions account for the largest share of the active audience.

What other brands do Red Bull Racing fans also like?

Beyond Red Bull Racing itself, the audience over-indexes on Max Verstappen (40.24×), Charles Leclerc (32.75×), Formula One car (38.91×), and Big wave surfing (37.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Bull Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.