For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | NNASCAR | 26M | 68.2% | 42.2 | 31.2% | Motorsport |
| 2 | FFormula One | 19M | 11.2% | 36.5 | 25.4% | Motorsport |
| 3 | KKyle Busch | 16M | 85.8% | 44.3 | 23.6% | Motorsport |
| 4 | LLewis Hamilton | 8.4M | 18.3% | 33.6 | 27.2% | Motorsport |
| 5 | MMotoGP | 7.7M | 9.0% | 36.3 | 21.1% | Motorsport |
| 6 | GGreg Biffle | 6.4M | 97.5% | 44.8 | 19.2% | Motorsport |
| 7 | MMax Verstappen | 4.5M | 8.7% | 37.0 | 17.6% | Motorsport |
| 8 | CCollege football national championships in NCAA Division I FBS | 4.3M | 71.3% | 41.6 | 27.7% | Motorsport |
| 9 | MMulti-sport event | 4.1M | 28.0% | 43.5 | 41.8% | Motorsport |
| 10 | MMonster Jam | 3.7M | 67.7% | 40.6 | 45.6% | Motorsport |
| 11 | CCharles Leclerc | 3.6M | 10.9% | 35.7 | 31.5% | Motorsport |
| 12 | RRed Bull Racing | 3.5M | 14.7% | 35.1 | 19.4% | Motorsport |
| 13 | LLando Norris | 3.5M | 11.4% | 36.4 | 27.0% | Motorsport |
| 14 | DDale Earnhardt | 3.2M | 82.1% | 46.6 | 25.7% | Motorsport |
| 15 | SScuderia Ferrari | 2.9M | 12.2% | 35.9 | 28.1% | Motorsport |
| 16 | MMercedes AMG Petronas F1 | 2.6M | 10.1% | 35.8 | 28.7% | Motorsport |
| 17 | DDanica Patrick | 2.5M | 71.1% | 45.4 | 19.4% | Motorsport |
| 18 | KKimi Antonelli | 2.4M | 10.2% | 36.7 | 25.0% | Motorsport |
| 19 | AAlex Rodriguez | 2.4M | 81.0% | 42.7 | 54.8% | Motorsport |
| 20 | DDale Earnhardt, Jr. | 2.2M | 89.0% | 42.9 | 36.7% | Motorsport |
| 21 | DDenny Hamlin | 2.1M | 91.2% | 44.9 | 15.9% | Motorsport |
| 22 | GGeorge Russell | 1.8M | 9.4% | 35.4 | 26.4% | Motorsport |
| 23 | 224 Hours of Le Mans | 1.7M | 22.6% | 34.8 | 21.7% | Motorsport |
| 24 | CChase Elliott | 1.6M | 93.9% | 44.1 | 25.6% | Motorsport |
| 25 | DDaytona 500 | 1.6M | 76.2% | 44.0 | 27.8% | Motorsport |
| 26 | DDakar Rally | 1.6M | 13.1% | 34.4 | 29.3% | Motorsport |
| 27 | KKyle Larson | 1.5M | 90.2% | 44.6 | 19.9% | Motorsport |
| 28 | MMotoGP | 1.5M | 2.0% | 37.1 | 21.9% | Motorsport |
| 29 | JJR Motorsports | 1.5M | 92.8% | 47.2 | 34.3% | Motorsport |
| 30 | OOscar Piastri | 1.5M | 9.0% | 35.8 | 24.4% | Motorsport |
| 31 | KKurt Busch | 1.4M | 93.5% | 42.1 | 16.2% | Motorsport |
| 32 | CCamping World Truck Series | 1.4M | 94.1% | 46.5 | 29.5% | Motorsport |
| 33 | RRide (video game) | 1.4M | 33.3% | 37.3 | 0.0% | Racing |
| 34 | MMOTO GP (INDONESIA) | 1.3M | 2.1% | 27.4 | 0.0% | Motorsport |
| 35 | JJeff Gordon | 1.2M | 85.3% | 45.1 | 26.4% | Motorsport |
| 36 | CChamp Car | 1.2M | 11.8% | 41.4 | 34.1% | Motorsport |
| 37 | TTravis Pastrana | 1.2M | 41.6% | 35.9 | 20.1% | Motorsport |
| 38 | JJoe Gibbs Racing | 1.1M | 86.7% | 44.9 | 18.1% | Motorsport |
| 39 | MMcLaren F1 | 1.1M | 15.1% | 36.4 | 28.7% | Motorsport |
| 40 | CCadillac F1 | 1.1M | 28.5% | 39.5 | 28.6% | Motorsport |
| 41 | KKen Block | 1.1M | 31.7% | 34.2 | 16.0% | Motorsport |
| 42 | MMichael Schumacher | 1.1M | 5.1% | 34.1 | 31.5% | Motorsport |
| 43 | KKing of the Hammers | 1.1M | 88.8% | 44.0 | 18.6% | Motorsport |
| 44 | WWorld of Outlaws | 991k | 90.0% | 44.1 | 20.8% | Motorsport |
| 45 | JJoey Logano | 955k | 90.1% | 44.4 | 21.2% | Motorsport |
| 46 | RRichard Petty | 944k | 81.4% | 46.7 | 14.4% | Motorsport |
| 47 | TTony Stewart | 938k | 92.7% | 47.0 | 26.0% | Motorsport |
| 48 | CCarlos Sainz | 921k | 13.5% | 34.3 | 28.5% | Motorsport |
| 49 | BBaja 1000 | 903k | 65.3% | 42.4 | 9.6% | Motorsport |
| 50 | TTeam Penske | 883k | 76.8% | 43.7 | 19.9% | Motorsport |
| 51 | JJohn Hopkins (motorcycle racer) | 788k | 91.3% | 47.7 | 81.2% | Motorsport |
| 52 | UUnited States Grand Prix | 774k | 32.6% | 42.7 | 23.4% | Motorsport |
| 53 | RRock crawling | 743k | 73.6% | 36.5 | 10.2% | Motorsport |
| 54 | DDaniel Ricciardo | 720k | 14.1% | 34.2 | 28.0% | Motorsport |
| 55 | WWeb.com Tour | 713k | 84.5% | 45.7 | 20.3% | Motorsport |
| 56 | AAlex Bowman | 677k | 92.3% | 45.1 | 22.2% | Motorsport |
| 57 | JJimmie Johnson | 646k | 82.8% | 43.8 | 25.5% | Motorsport |
| 58 | SSergio Perez | 627k | 14.7% | 35.2 | 27.1% | Motorsport |
| 59 | FFernando Alonso | 603k | 5.5% | 33.4 | 31.0% | Motorsport |
| 60 | DDarrell Waltrip | 601k | 98.4% | 43.2 | 29.0% | Motorsport |
| 61 | TToto Wolff | 595k | 7.7% | 35.1 | 32.7% | Motorsport |
| 62 | VValentino Rossi | 594k | 5.1% | 35.4 | 21.4% | Motorsport |
| 63 | AAyrton Senna | 594k | 6.1% | 30.7 | 25.0% | Motorsport |
| 64 | WWCW World Heavyweight Championship | 585k | 70.4% | 39.6 | 32.2% | Motorsport |
| 65 | RRenault in Formula One | 579k | 25.3% | 35.8 | 27.1% | Motorsport |
| 66 | PProject CARS | 575k | 20.7% | 33.2 | 18.0% | Racing |
| 67 | CChesley Sullenberger | 566k | 74.5% | 48.2 | 56.7% | Motorsport |
| 68 | LLee Priest | 560k | 39.5% | 35.6 | 34.2% | Motorsport |
| 69 | BBrad Keselowski | 539k | 92.3% | 42.9 | 20.6% | Motorsport |
| 70 | RReal Racing 3 | 521k | 19.6% | 33.3 | 19.4% | Racing |
| 71 | CCarey Hart | 520k | 47.1% | 37.1 | 68.5% | Motorsport |
| 72 | SStewart-Haas Racing | 517k | 74.6% | 45.7 | 27.3% | Motorsport |
| 73 | NNASCAR Hall of Fame | 515k | 87.2% | 47.9 | 25.7% | Motorsport |
| 74 | CChip Ganassi Racing | 507k | 73.8% | 44.3 | 18.6% | Motorsport |
| 75 | 224 Hours of Daytona | 501k | 27.8% | 42.1 | 37.1% | Motorsport |
| 76 | LLas Vegas Grand Prix | 500k | 42.8% | 39.2 | 42.6% | Motorsport |
| 77 | SShane Van Gisbergen | 485k | 63.7% | 39.1 | 13.3% | Motorsport |
| 78 | GGran Turismo (video game) | 483k | 14.1% | 32.6 | 27.2% | Racing |
| 79 | AAssetto Corsa | 482k | 12.0% | 32.6 | 12.1% | Racing |
| 80 | KKevin Harvick | 482k | 89.2% | 43.0 | 23.6% | Motorsport |
| 81 | MMiami Grand Prix | 478k | 30.1% | 39.7 | 34.1% | Motorsport |
| 82 | YYuki Tsunoda | 474k | 14.4% | 36.0 | 28.0% | Motorsport |
| 83 | GGoodwood Festival of Speed | 472k | 13.5% | 43.8 | 26.0% | Motorsport |
| 84 | WWilliams Grand Prix Engineering | 469k | 12.0% | 35.9 | 25.8% | Motorsport |
| 85 | MMonster Jam World Finals | 467k | 89.8% | 40.2 | 41.7% | Motorsport |
| 86 | CCarlos Sainz Jr. | 457k | 9.3% | 37.3 | 25.4% | Motorsport |
| 87 | MMethod Race Wheels | 455k | 80.7% | 31.3 | 23.9% | Motorsport |
| 88 | LLance Stroll | 455k | 12.3% | 38.0 | 33.1% | Motorsport |
| 89 | AAFC Championship Game | 451k | 71.2% | 36.6 | 23.1% | Motorsport |
| 90 | IIsack Hadjar | 447k | 8.1% | 37.4 | 29.3% | Motorsport |
| 91 | HHaas F1 | 437k | 25.8% | 38.3 | 26.5% | Motorsport |
| 92 | EEli Tomac | 435k | 77.1% | 33.0 | 19.6% | Motorsport |
| 93 | LLiam Lawson | 433k | 8.2% | 35.3 | 24.3% | Motorsport |
| 94 | RRyan Blaney | 431k | 84.9% | 43.5 | 20.8% | Motorsport |
| 95 | FFIA World Endurance Championship | 422k | 31.0% | 40.8 | 25.5% | Motorsport |
| 96 | NNico Hülkenberg | 420k | 7.5% | 34.6 | 26.4% | Motorsport |
| 97 | MMickey Thompson | 415k | 97.4% | — | — | Motorsport |
| 98 | VValtteri Bottas | 415k | 9.1% | 34.5 | 28.6% | Motorsport |
| 99 | NNASCAR Live! | 411k | 86.3% | 44.8 | 23.6% | Motorsport |
| 100 | MMario Andretti | 407k | 56.2% | 39.1 | 18.2% | Motorsport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular motorsports compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each motorsport by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest motorsport in United States?
NASCAR currently leads with an estimated audience of 26M people in United States.