Rascasse Audience Intelligence

Scuderia Ferrari Audience in United States

A data profile of the people who buy, follow and care about Scuderia Ferrari in United States — modelled from more than twelve digital signal sources. Scuderia Ferrari has an estimated audience of 2,434,066 people in United States.

#15among Motorsport in United States#216among Team in United States#1087in Sports

The average Scuderia Ferrari fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lewis Hamilton, Max Verstappen, Charles Leclerc, with strongest over-indexing on Lewis Hamilton (40.85× the country average).

Demographically, the Scuderia Ferrari audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scuderia Ferrari fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scuderia Ferrari profile in United States.

Audience size
2.4M
in United States
Gender
28.1%♀
71.9% male
Age
35.2
average years
Country rank
#12156
Team in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scuderia Ferrari fans

28.1% are female, 71.9% are male, average age 35.2.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Scuderia Ferrari audience in United States
MetricValue
Female28.1%
Male71.9%
Average age35.2
Estimated audience size2,434,066
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Scuderia Ferrari audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Scuderia Ferrari audience comes from United States.

Worldwide audience distribution share by country for Scuderia Ferrari
CountryShare
Italy24.5%
United States13.4%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scuderia Ferrari audience in United States is strongest.

Fig. 05

Top regions by affinity

Scuderia Ferrari fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K1.61×
02California~400K1.45×
03Nevada~30K1.42×
04New Jersey~80K1.35×
05Texas~300K1.29×
06Connecticut~30K1.26×
07Arizona~60K1.25×
08Washington~60K1.22×
09New York~200K1.21×
10Virginia~70K1.21×
11Utah~30K1.20×
12Massachusetts~60K1.17×
13Georgia~90K1.16×
14Colorado~40K1.15×
15New Hampshire~10K1.13×
16Maryland~50K1.09×
17Illinois~90K1.07×
18Washington, District of Columbia~8K1.06×
19Indiana~50K1.04×
20North Carolina~80K1.03×
21Oregon~30K1.00×
22Hawaii~10K0.99×
23Rhode Island~8K0.99×
24New Mexico~10K0.98×
25Pennsylvania~80K0.97×
26Kansas~20K0.97×
27Idaho~10K0.97×
28South Carolina~40K0.96×
29Tennessee~50K0.95×
30Alabama~30K0.95×
31Vermont~4K0.95×
32Maine~8K0.94×
33Delaware~6K0.94×
34Ohio~70K0.93×
35Michigan~60K0.93×
36Alaska~5K0.92×
37Montana~6K0.91×
38South Dakota~5K0.91×
39Nebraska~10K0.90×
40North Dakota~5K0.90×
41Minnesota~30K0.89×
42Wisconsin~30K0.88×
43Oklahoma~20K0.87×
44Missouri~30K0.84×
45Arkansas~20K0.84×
46Kentucky~30K0.83×
47West Virginia~9K0.82×
48Louisiana~30K0.81×
49Iowa~20K0.79×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Scuderia Ferrari, United States
0.76×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scuderia Ferrari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scuderia Ferrari audience
#·InterestCategoryAffinity×
01Enzo Ferrari (automobile)Cars & Mobility47.13×
02Formula One carCars & Mobility41.50×
03Max VerstappenSports40.88×
04Lewis HamiltonSports40.85×
05Fernando AlonsoSports40.09×
06Michael SchumacherSports38.29×
07Renault in Formula OneSports37.92×
08Ayrton SennaSports33.34×
09Charles LeclercSports32.94×
10Sky Sports F1Sports25.32×
11MapQuestInternet & Social Media24.21×
12Lando NorrisSports20.75×
13Mercedes AMG Petronas F1Sports19.57×
14Formula DriftSports16.38×
15Porsche 911Cars & Mobility15.89×
16Red Bull RacingSports15.00×
17McLarenCars & Mobility14.16×
18Ice Hockey World ChampionshipsSports11.49×
19SupercarCars & Mobility9.46×
20Formula OneSports6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scuderia Ferrari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scuderia Ferrari audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
PatriotismCONSERVATISM1.96×
Risk AppetiteTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scuderia Ferrari audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
TraditionCONSERVATISM0.84×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scuderia Ferrari have in United States?

Scuderia Ferrari has an estimated audience of 2,434,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scuderia Ferrari fans?

28.1% of Scuderia Ferrari fans are female, 71.9% are male, with an average age of 35.2 years.

03

Which brands do Scuderia Ferrari fans like most?

Scuderia Ferrari fans show strongest brand affinity for Lewis Hamilton (40.85×), Max Verstappen (40.88×), and Charles Leclerc (32.94×) over the country average.

04

Where do Scuderia Ferrari fans live in United States?

Scuderia Ferrari fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Scuderia Ferrari fans also like?

Beyond Scuderia Ferrari itself, the audience over-indexes on Max Verstappen (40.88×), Charles Leclerc (32.94×), MapQuest (24.21×), and Formula One car (41.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scuderia Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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