Scuderia Ferrari Audience in United States

Scuderia Ferrari logo

Scuderia Ferrari has an estimated audience of 2,438,282 people in United States. 28.1% are female, 71.9% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Max Verstappen, Charles Leclerc, MapQuest, Formula One car.

The average Scuderia Ferrari fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Max Verstappen, Charles Leclerc, with strongest over-indexing on Lewis Hamilton (40.85× the country average). Demographically, the Scuderia Ferrari audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Scuderia Ferrari fans

Demographic split for Scuderia Ferrari audience in United States
MetricValue
Female28.1%
Male71.9%
Average age35.2
Estimated audience size2,438,282

Audience persona

The typical Scuderia Ferrari fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Scuderia Ferrari in United States
RegionReachAffinity
California377,6311.41×
Texas283,3951.35×
Florida280,6961.7×
New York165,8231.22×
Georgia88,8251.18×
Illinois88,5331.09×
New Jersey83,4451.35×
Pennsylvania79,2210.96×
North Carolina77,3871.05×
Virginia72,2641.22×
Ohio70,9110.94×
Arizona66,0261.33×
Michigan61,5470.97×
Washington61,2361.25×
Massachusetts57,0621.19×
Indiana49,3941.11×
Tennessee46,5140.95×
Colorado45,3101.18×
Maryland44,7131.07×
Nevada35,8381.52×
South Carolina34,0280.93×
Wisconsin33,6080.92×
Missouri32,6550.83×
Connecticut31,5651.29×
Minnesota30,5820.88×
Oregon28,2461.01×
Utah28,1741.29×
Alabama27,5330.81×
Louisiana22,6110.72×
Oklahoma22,0940.82×
Kentucky21,8700.72×
Kansas18,1510.94×
Arkansas15,6310.78×
Iowa13,9140.69×
New Mexico11,7560.96×
Idaho11,7220.96×
New Hampshire11,1631.16×
Mississippi10,3500.52×
Nebraska10,3410.85×
Hawaii9,9060.95×
Washington, District of Columbia7,9121.08×
Maine7,6670.88×
Rhode Island7,0890.91×
West Virginia6,3470.56×
Delaware5,8270.87×
Montana5,3090.78×
South Dakota4,6110.82×
Alaska3,8980.75×
North Dakota3,7760.75×
Vermont3,5340.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scuderia Ferrari audience
BrandAffinityCategory
Lewis Hamilton40.85×Sports
Max Verstappen40.88×Sports
Charles Leclerc32.94×Sports
MapQuest24.21×Internet & Social Media
Formula One car41.5×Cars & Mobility
Michael Schumacher38.29×Sports
Fernando Alonso40.09×Sports
Lando Norris20.75×Sports
Supercar9.46×Cars & Mobility
Porsche 91115.89×Cars & Mobility
Formula Drift16.38×Sports
Ayrton Senna33.34×Sports
Renault in Formula One37.92×Sports
Sky Sports F125.32×Sports
McLaren14.16×Cars & Mobility
Mercedes AMG Petronas F119.57×Sports
Red Bull Racing15×Sports
Ice Hockey World Championships11.49×Sports
Daniel Ricciardo29.39×Sports
Superman2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scuderia Ferrari audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.74
Sports ActivityPOWER1.65
PatriotismCONSERVATISM1.57
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Scuderia Ferrari
CountryShare
Italy23.4%
United States12.7%
United Kingdom6.6%

See Scuderia Ferrari audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Scuderia Ferrari have in United States?

Scuderia Ferrari has an estimated audience of 2,438,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Scuderia Ferrari fans?

28.1% of Scuderia Ferrari fans are female, 71.9% are male, with an average age of 35.2 years.

Which brands do Scuderia Ferrari fans like most?

Scuderia Ferrari fans show strongest brand affinity for Lewis Hamilton (40.85×), Max Verstappen (40.88×), and Charles Leclerc (32.94×) over the country average.

Where do Scuderia Ferrari fans live in United States?

Scuderia Ferrari fans in United States are most concentrated in California (reach 377,631), Texas (reach 283,395), and Florida (reach 280,696). These three regions account for the largest share of the active audience.

What other brands do Scuderia Ferrari fans also like?

Beyond Scuderia Ferrari itself, the audience over-indexes on Max Verstappen (40.88×), Charles Leclerc (32.94×), MapQuest (24.21×), and Formula One car (41.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scuderia Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.