NASCAR Audience in United States

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NASCAR has an estimated audience of 23,680,861 people in United States. 31.2% are female, 68.8% are male, average age 41.4. Top regions: North Carolina, Florida, Pennsylvania. Top brand affinities: AutoZone, Televisions, Daytona International Speedway, Greg Biffle, Fox News Channel.

The average NASCAR fan in United States is 41.4 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Pennsylvania. Top brand affinities include AutoZone, Televisions, Daytona International Speedway, with strongest over-indexing on AutoZone (2.55× the country average). Demographically, the NASCAR audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of NASCAR fans

Demographic split for NASCAR audience in United States
MetricValue
Female31.2%
Male68.8%
Average age41.4
Estimated audience size23,680,861

Audience persona

The typical NASCAR fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for NASCAR in United States
RegionReachAffinity
North Carolina1,566,2622.2×
Florida1,374,8940.86×
Pennsylvania1,084,8591.36×
Ohio921,9511.26×
Texas907,7950.45×
California907,0650.35×
New York844,7220.64×
Georgia785,5151.08×
Virginia778,5181.35×
Tennessee739,3521.56×
Indiana731,1791.69×
Michigan730,9681.18×
South Carolina635,5531.78×
Illinois587,6080.74×
Wisconsin509,2891.43×
Alabama439,6221.33×
Missouri412,0541.08×
Kentucky410,3381.38×
Arizona372,4380.77×
Iowa341,3471.75×
Minnesota298,1510.88×
New Jersey285,3840.47×
Maryland256,3550.63×
Massachusetts243,7970.52×
Washington233,9860.49×
West Virginia230,5142.09×
Oklahoma224,5330.85×
Colorado205,4890.55×
Connecticut201,0140.85×
Kansas191,9071.03×
Mississippi183,9420.94×
Arkansas167,8110.86×
Louisiana167,2060.55×
Oregon157,1850.58×
Nevada152,0310.66×
Maine149,4561.76×
Nebraska130,3721.1×
New Hampshire123,2701.32×
Utah101,3610.48×
Idaho94,1230.79×
South Dakota77,9261.42×
Delaware73,3211.12×
Montana65,8751×
Vermont64,3051.55×
New Mexico61,2870.52×
North Dakota52,9101.09×
Rhode Island44,9460.6×
Wyoming34,6210.99×
Alaska27,1870.54×
Hawaii23,6210.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NASCAR audience
BrandAffinityCategory
AutoZone2.55×Cars & Mobility
Televisions1.67×Technology & Electronics
Daytona International Speedway6.67×Sports
Greg Biffle6.32×Sports
Fox News Channel1.58×Movies & TV
Menards2.7×Home & Garden
Sunoco5.48×Cars & Mobility
Automobiles1.58×Cars & Mobility
Turkey hunting3.18×Sports
Rock music1.52×Music & Radio
U.S. state1.55×Travel & Leisure
Friendship1.74×Kids & Family
Hand tool2.52×Home & Garden
Texas1.71×Travel & Leisure
Freight transport2.16×Cars & Mobility
Friends1.5×Movies & TV
Anthony Edwards3.29×Movies & TV
Texas Roadhouse1.76×Food & Beverages
Dump truck3×Cars & Mobility
Advance Auto Parts2.71×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NASCAR audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Risk AppetiteTHRILL1.27
Need for SecurityCONSERVATISM1.26
Family OrientationCONSERVATISM1.25
ExtroversionTHRILL1.2
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for NASCAR
CountryShare
United States62.0%
Canada3.5%
Japan2.8%

See NASCAR audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does NASCAR have in United States?

NASCAR has an estimated audience of 23,680,861 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of NASCAR fans?

31.2% of NASCAR fans are female, 68.8% are male, with an average age of 41.4 years.

Which brands do NASCAR fans like most?

NASCAR fans show strongest brand affinity for AutoZone (2.55×), Televisions (1.67×), and Daytona International Speedway (6.67×) over the country average.

Where do NASCAR fans live in United States?

NASCAR fans in United States are most concentrated in North Carolina (reach 1,566,262), Florida (reach 1,374,894), and Pennsylvania (reach 1,084,859). These three regions account for the largest share of the active audience.

What other brands do NASCAR fans also like?

Beyond NASCAR itself, the audience over-indexes on Televisions (1.67×), Daytona International Speedway (6.67×), Greg Biffle (6.32×), and Fox News Channel (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.