Rascasse Audience Intelligence

NASCAR Audience in United States

A data profile of the people who buy, follow and care about NASCAR in United States — modelled from more than twelve digital signal sources. NASCAR has an estimated audience of 23,864,253 people in United States.

#1among Motorsport in United States#19among Event in United States#90in Sports

The average NASCAR fan in United States is 41.4 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Pennsylvania.

Top brand affinities include Kyle Busch, AutoZone, Televisions, with strongest over-indexing on Kyle Busch (6.06× the country average).

Demographically, the NASCAR audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASCAR fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASCAR profile in United States.

Audience size
23.9M
in United States
Gender
31.2%♀
68.8% male
Age
41.4
average years
Country rank
#1304
Event in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASCAR fans

31.2% are female, 68.8% are male, average age 41.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for NASCAR audience in United States
MetricValue
Female31.2%
Male68.8%
Average age41.4
Estimated audience size23,864,253
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the NASCAR audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

61.9%

of the worldwide NASCAR audience comes from United States.

Worldwide audience distribution share by country for NASCAR
CountryShare
United States61.9%
Canada3.7%
Japan2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASCAR audience in United States is strongest.

Fig. 05

Top regions by affinity

NASCAR fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K2.23×
02North Carolina~1.5M2.13×
03Maine~200K1.81×
04South Carolina~600K1.73×
05Iowa~300K1.71×
06Vermont~70K1.70×
07Indiana~700K1.56×
08Tennessee~700K1.51×
09South Dakota~80K1.46×
10Wisconsin~500K1.40×
11Kentucky~400K1.38×
12New Hampshire~100K1.37×
13Virginia~800K1.33×
14Alabama~400K1.32×
15Pennsylvania~1M1.31×
16Ohio~900K1.23×
17Delaware~80K1.19×
18North Dakota~60K1.19×
19Michigan~700K1.12×
20Nebraska~100K1.08×
21Missouri~400K1.06×
22Wyoming~40K1.06×
23Georgia~800K1.05×
24Montana~70K1.05×
25Kansas~200K1.02×
26Mississippi~200K0.96×
27Minnesota~300K0.87×
28Connecticut~200K0.85×
29Oklahoma~200K0.84×
30Arkansas~200K0.84×
31Florida~1.5M0.83×
32Idaho~100K0.80×
33Arizona~400K0.73×
34Illinois~600K0.70×
35Nevada~200K0.69×
36Maryland~300K0.65×
37Rhode Island~50K0.65×
38New York~800K0.63×
39Alaska~30K0.59×
40Oregon~200K0.56×
41Louisiana~200K0.55×
42Colorado~200K0.53×
43New Mexico~60K0.52×
44Massachusetts~200K0.51×
45Washington~200K0.48×
46New Jersey~300K0.47×
47Utah~100K0.47×
48Texas~900K0.42×
49California~900K0.34×
50Hawaii~20K0.24×
Fig. 06

Affinity by region

Affinity by region — NASCAR, United States
0.24×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASCAR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASCAR audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports6.67×
02Greg BiffleSports6.32×
03Kyle BuschSports6.06×
04SunocoCars & Mobility5.48×
05Anthony EdwardsMovies & TV3.29×
06Turkey huntingSports3.18×
07Dump truckCars & Mobility3.00×
08MenardsHome & Garden2.70×
09AutoZoneCars & Mobility2.55×
10Hand toolHome & Garden2.52×
11Nancy MacePolitics & Society2.28×
12Freight transportCars & Mobility2.16×
13Lindsey GrahamPolitics & Society1.93×
14Texas RoadhouseFood & Beverages1.76×
15FriendshipKids & Family1.74×
16TexasTravel & Leisure1.71×
17TelevisionsTechnology & Electronics1.67×
18AutomobilesCars & Mobility1.58×
19U.S. stateTravel & Leisure1.55×
20Rock musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASCAR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASCAR audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.37×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASCAR audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.86×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASCAR have in United States?

NASCAR has an estimated audience of 23,864,253 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of NASCAR fans?

31.2% of NASCAR fans are female, 68.8% are male, with an average age of 41.4 years.

03

Which brands do NASCAR fans like most?

NASCAR fans show strongest brand affinity for Kyle Busch (6.06×), AutoZone (2.55×), and Televisions (1.67×) over the country average.

04

Where do NASCAR fans live in United States?

NASCAR fans in United States are most concentrated in North Carolina (reach ~1.5M), Florida (reach ~1.5M), and Pennsylvania (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do NASCAR fans also like?

Beyond NASCAR itself, the audience over-indexes on AutoZone (2.55×), Televisions (1.67×), Greg Biffle (6.32×), and Daytona International Speedway (6.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See NASCAR audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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