Friendship Audience in United States

Friendship logo

Friendship has an estimated audience of 76,173,105 people in United States. 60.8% are female, 39.2% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Friendship fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Friendship audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Friendship fans

Demographic split for Friendship audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.0
Estimated audience size76,173,105

Audience persona

The typical Friendship fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Friendship in United States
RegionReachAffinity
California8,628,1281.03×
Texas7,277,1691.11×
New York4,941,0721.16×
Florida4,644,6280.9×
Ohio3,244,5871.38×
Pennsylvania2,785,4691.09×
Illinois2,653,5821.05×
North Carolina2,460,6841.07×
Georgia2,257,3890.96×
Virginia2,150,2901.16×
Michigan1,901,3220.95×
New Jersey1,811,5680.94×
Tennessee1,749,2631.14×
Indiana1,605,1941.15×
Washington1,542,0431.01×
Maryland1,534,1701.17×
Wisconsin1,515,2361.32×
Massachusetts1,487,0020.99×
Arizona1,296,8370.83×
Missouri1,256,1761.02×
Colorado1,113,0960.93×
South Carolina1,074,9450.94×
Minnesota1,063,7020.97×
Louisiana970,3550.99×
Arkansas918,8991.46×
Alabama897,8560.84×
Kentucky853,7630.89×
Oregon851,7940.98×
Oklahoma775,5230.92×
Utah734,7991.08×
Connecticut726,9140.95×
Mississippi698,7961.11×
Kansas585,0170.97×
Nevada577,7160.78×
Iowa550,6670.88×
Maine472,6151.73×
Washington, District of Columbia359,0481.57×
Idaho352,6670.92×
West Virginia349,6290.99×
Nebraska326,5780.85×
Hawaii321,4730.98×
New Mexico317,3180.83×
New Hampshire243,7610.81×
Rhode Island188,3040.78×
Delaware172,4650.82×
Montana167,2840.79×
North Dakota142,7800.91×
South Dakota120,0840.68×
Alaska114,0650.7×
Vermont112,5980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friendship audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage24.38×Cars & Mobility
Income tax13.19×Business & Career
MSN3.35×News
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V16.25×Cars & Mobility
Staples (Canada)3.21×Business & Career
Hobby Lobby2.22×Home & Garden
Great Clips3.22×Beauty & Wellness
Nature1.6×Home & Garden
Pre-school playgroup16.76×Kids & Family
Aldi1.95×Shopping
Happiness1.53×Health
Payment card8.17×Fashion & Accessoires
Google Flights2.58×Travel & Leisure
Best Buy1.75×Shopping
Tom Welling5.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friendship audience
TraitClusterScore
ExtroversionTHRILL1.45
Family OrientationCONSERVATISM1.21
CreativityOPEN1.18
SustainabilityBALANCE1.17
Price SensitivityPREMIUM1.16
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Friendship
CountryShare
United States20.6%
United Kingdom4.1%
India4.0%

See Friendship audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Friendship have in United States?

Friendship has an estimated audience of 76,173,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Friendship fans?

60.8% of Friendship fans are female, 39.2% are male, with an average age of 41.0 years.

Which brands do Friendship fans like most?

Friendship fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Friendship fans live in United States?

Friendship fans in United States are most concentrated in California (reach 8,628,128), Texas (reach 7,277,169), and New York (reach 4,941,072). These three regions account for the largest share of the active audience.

What other brands do Friendship fans also like?

Beyond Friendship itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (24.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.