Rascasse Audience Intelligence

Friendship Audience in United States

A data profile of the people who buy, follow and care about Friendship in United States — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 76,173,105 people in United States.

#125among Topic in United States#6in Kids & Family

The average Friendship fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Mortgage loans, Airbnb, with strongest over-indexing on Pinterest (2.62× the country average).

Demographically, the Friendship audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friendship fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friendship profile in United States.

Audience size
76.2M
in United States
Gender
60.8%♀
39.2% male
Age
41.0
average years
Country rank
#157
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friendship fans

60.8% are female, 39.2% are male, average age 41.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Friendship audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.0
Estimated audience size76,173,105
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Friendship audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Friendship audience comes from United States.

Worldwide audience distribution share by country for Friendship
CountryShare
United States20.6%
United Kingdom4.1%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friendship audience in United States is strongest.

Fig. 05

Top regions by affinity

Friendship fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~500K1.39×
02Oklahoma~1M1.35×
03Utah~800K1.23×
04Kansas~700K1.20×
05Idaho~400K1.16×
06Kentucky~1M1.15×
07Missouri~1.5M1.14×
08Arkansas~700K1.13×
09Texas~7.5M1.12×
10North Dakota~200K1.12×
11Indiana~1.5M1.10×
12Ohio~2.5M1.08×
13Illinois~2.5M1.07×
14Iowa~700K1.05×
15California~8.5M1.04×
16Pennsylvania~2.5M1.04×
17South Dakota~200K1.04×
18Wisconsin~1M1.03×
19Georgia~2.5M1.02×
20New Jersey~2M1.02×
21New Mexico~400K1.01×
22Michigan~2M1.00×
23Louisiana~1M1.00×
24Maine~300K1.00×
25New York~4M0.99×
26Arizona~1.5M0.99×
27Washington~1.5M0.99×
28Minnesota~1M0.99×
29Oregon~900K0.98×
30Connecticut~700K0.98×
31Virginia~2M0.97×
32Tennessee~1.5M0.97×
33North Carolina~2M0.96×
34South Carolina~1M0.96×
35Alabama~1M0.96×
36Mississippi~600K0.96×
37West Virginia~300K0.95×
38Montana~200K0.94×
39Colorado~1M0.93×
40Massachusetts~1.5M0.92×
41Maryland~1M0.91×
42Nevada~700K0.90×
43Delaware~200K0.88×
44Hawaii~300K0.87×
45New Hampshire~300K0.86×
46Florida~4.5M0.84×
47Alaska~100K0.83×
48Vermont~100K0.82×
49Rhode Island~200K0.81×
50Washington, District of Columbia~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Friendship, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friendship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friendship audience
#·InterestCategoryAffinity×
01PinterestInternet & Social Media2.62×
02Mortgage loansBusiness & Career2.62×
03Shopping mallsShopping2.62×
04Discount storesShopping2.62×
05FedExBusiness & Career2.62×
06TV game showsMovies & TV2.62×
07Cancer awarenessHealth2.58×
08Vehicle insuranceCars & Mobility2.58×
09McDonald'sFood & Beverages2.33×
10AirbnbTravel & Leisure2.32×
11SubwayFood & Beverages2.26×
12TV talkshowsMovies & TV2.17×
13Organic foodFood & Beverages2.15×
14RedditInternet & Social Media2.03×
15StarbucksFood & Beverages2.00×
16FurnitureHome & Garden1.99×
17Pizza HutFood & Beverages1.93×
18BarbecueFood & Beverages1.88×
19Country musicMusic & Radio1.69×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friendship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friendship audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
SpiritualityBALANCE1.45×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friendship audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Healthy LifestyleBALANCE0.85×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friendship have in United States?

Friendship has an estimated audience of 76,173,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friendship fans?

60.8% of Friendship fans are female, 39.2% are male, with an average age of 41.0 years.

03

Which brands do Friendship fans like most?

Friendship fans show strongest brand affinity for Pinterest (2.62×), Mortgage loans (2.62×), and Airbnb (2.32×) over the country average.

04

Where do Friendship fans live in United States?

Friendship fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~7.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Friendship fans also like?

Beyond Friendship itself, the audience over-indexes on Mortgage loans (2.62×), Airbnb (2.32×), McDonald's (2.33×), and Furniture (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Friendship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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