Friendship Audience in United States
Friendship has an estimated audience of 76,173,105 people in United States. 60.8% are female, 39.2% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Elsword, Israel, Jeep Wagoneer, Kendra Scott, Cam Ward.
The average Friendship fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Israel, Jeep Wagoneer, with strongest over-indexing on Elsword (24.38× the country average). Demographically, the Friendship audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.0 |
| Estimated audience size | 76,173,105 |
Audience persona
The typical Friendship fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 8,628,128 | 1.03× |
| Texas | 7,277,169 | 1.11× |
| New York | 4,941,072 | 1.16× |
| Florida | 4,644,628 | 0.9× |
| Ohio | 3,244,587 | 1.38× |
| Pennsylvania | 2,785,469 | 1.09× |
| Illinois | 2,653,582 | 1.05× |
| North Carolina | 2,460,684 | 1.07× |
| Georgia | 2,257,389 | 0.96× |
| Virginia | 2,150,290 | 1.16× |
| Michigan | 1,901,322 | 0.95× |
| New Jersey | 1,811,568 | 0.94× |
| Tennessee | 1,749,263 | 1.14× |
| Indiana | 1,605,194 | 1.15× |
| Washington | 1,542,043 | 1.01× |
| Maryland | 1,534,170 | 1.17× |
| Wisconsin | 1,515,236 | 1.32× |
| Massachusetts | 1,487,002 | 0.99× |
| Arizona | 1,296,837 | 0.83× |
| Missouri | 1,256,176 | 1.02× |
| Colorado | 1,113,096 | 0.93× |
| South Carolina | 1,074,945 | 0.94× |
| Minnesota | 1,063,702 | 0.97× |
| Louisiana | 970,355 | 0.99× |
| Arkansas | 918,899 | 1.46× |
| Alabama | 897,856 | 0.84× |
| Kentucky | 853,763 | 0.89× |
| Oregon | 851,794 | 0.98× |
| Oklahoma | 775,523 | 0.92× |
| Utah | 734,799 | 1.08× |
| Connecticut | 726,914 | 0.95× |
| Mississippi | 698,796 | 1.11× |
| Kansas | 585,017 | 0.97× |
| Nevada | 577,716 | 0.78× |
| Iowa | 550,667 | 0.88× |
| Maine | 472,615 | 1.73× |
| Washington, District of Columbia | 359,048 | 1.57× |
| Idaho | 352,667 | 0.92× |
| West Virginia | 349,629 | 0.99× |
| Nebraska | 326,578 | 0.85× |
| Hawaii | 321,473 | 0.98× |
| New Mexico | 317,318 | 0.83× |
| New Hampshire | 243,761 | 0.81× |
| Rhode Island | 188,304 | 0.78× |
| Delaware | 172,465 | 0.82× |
| Montana | 167,284 | 0.79× |
| North Dakota | 142,780 | 0.91× |
| South Dakota | 120,084 | 0.68× |
| Alaska | 114,065 | 0.7× |
| Vermont | 112,598 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.38× | Games |
| Israel | 2.41× | Travel & Leisure |
| Jeep Wagoneer | 3.48× | Cars & Mobility |
| Kendra Scott | 1.66× | Fashion & Accessoires |
| Cam Ward | 1.61× | Sports |
| Home staging | 2.08× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.29× | Cars & Mobility |
| Hocus Pocus | 1.75× | Movies & TV |
| Kento Yamazaki | 4.03× | Movies & TV |
| Voter registration | 1.73× | Politics & Society |
| Iron Man (film) | 1.58× | Movies & TV |
| jordy nelson | 5.08× | Sports |
| Necktie | 1.6× | Fashion & Accessoires |
| Strategic human resource planning | 2.77× | Business & Career |
| Hayward, California | 3.28× | Travel & Leisure |
| Artistic inspiration | 1.76× | Arts & Culture |
| Kodiak, Alaska | 2.39× | Travel & Leisure |
| JamBase | 3.19× | Music & Radio |
| Personality | 1.6× | Business & Career |
| Takers | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Family Orientation | CONSERVATISM | 1.21 |
| Creativity | OPEN | 1.18 |
| Sustainability | BALANCE | 1.17 |
| Price Sensitivity | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Friendship have in United States?
Friendship has an estimated audience of 76,173,105 people in United States, concentrated in California and Texas.
What is the gender split and age of Friendship fans?
60.8% of Friendship fans are female, 39.2% are male, with an average age of 41.0 years.
Which brands do Friendship fans like most?
Friendship fans show strongest brand affinity for Elsword (24.38×), Israel (2.41×), and Jeep Wagoneer (3.48×) over the country average.
Where do Friendship fans live in United States?
Friendship fans in United States are most concentrated in California (reach 8,628,128), Texas (reach 7,277,169), and New York (reach 4,941,072). These three regions account for the largest share of the active audience.
What other brands do Friendship fans also like?
Beyond Friendship itself, the audience over-indexes on Israel (2.41×), Jeep Wagoneer (3.48×), Kendra Scott (1.66×), and Cam Ward (1.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.