A data profile of the people who buy, follow and care about Friendship in France — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 7,740,153 people in France.
Friendship has an estimated audience of 7,740,153 people in France. 58.8% are female, 41.2% are male, average age 41.2. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (283.36× the country average).
Demographically, the Friendship audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Friendship fan in France is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Friendship profile in France.
58.8% are female, 41.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.2 |
| Estimated audience size | 7,740,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Friendship audience comes from France.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 283.36× | ||
| 02 | Selfridges | Shopping | 249.29× | ||
| 03 | Christmas Gift | Kids & Family | 44.12× | ||
| 04 | Christmas tree | Kids & Family | 27.31× | ||
| 05 | Breast Cancer awareness | Health | 15.25× | ||
| 06 | Girl power | Politics & Society | 13.40× | ||
| 07 | Kitchen garden | Home & Garden | 12.43× | ||
| 08 | Zoom lens | Technology & Electronics | 11.25× | ||
| 09 | Broadcasting of sports events | Movies & TV | 10.53× | ||
| 10 | Dentistry | Business & Career | 10.12× | ||
| 11 | Hormone | Health | 9.48× | ||
| 12 | Sustainable products | Politics & Society | 8.84× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 6.95× | ||
| 14 | Vueling | Travel & Leisure | 3.92× | ||
| 15 | Permanent residency | Business & Career | 3.06× | ||
| 16 | Volunteering | Politics & Society | 2.57× | ||
| 17 | Midi Libre | News | 2.56× | ||
| 18 | Innovation | Business & Career | 2.06× | ||
| 19 | Real property | Home & Garden | 1.84× | ||
| 20 | EBay | Shopping | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.03× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Sports Activity | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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