Friendship Audience in France
Friendship has an estimated audience of 7,740,153 people in France. 58.8% are female, 41.2% are male, average age 41.2. Top brand affinities: Vueling, Orange, Google News, Voici, Fnac.
Top brand affinities include Vueling, Orange, Google News, with strongest over-indexing on Vueling (20.43× the country average). Demographically, the Friendship audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.2 |
| Estimated audience size | 7,740,153 |
Audience persona
The typical Friendship fan in France is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 20.43× | Travel & Leisure |
| Orange | 2.87× | Technology & Electronics |
| Google News | 2.32× | News |
| Voici | 2.96× | News |
| Fnac | 2.46× | Shopping |
| Real property | 2.42× | Home & Garden |
| Anthropology | 3.04× | Business & Career |
| Kitchen garden | 5.21× | Home & Garden |
| Crédit Mutuel | 2.44× | Business & Career |
| Lodging | 3.08× | Travel & Leisure |
| Happiness | 2× | Health |
| Puy du Fou | 2.98× | Travel & Leisure |
| King Jouet | 2.63× | Shopping |
| France Info | 2.14× | Movies & TV |
| Free Mobile | 2.12× | Technology & Electronics |
| Conforama | 1.79× | Home & Garden |
| Johnny Hallyday | 2.93× | Music & Radio |
| Desserts | 1.97× | Food & Beverages |
| Spas | 1.68× | Beauty & Wellness |
| MSN | 1.78× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.53 |
| Extroversion | THRILL | 1.31 |
| Sustainability | BALANCE | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Individualism | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.