A data profile of the people who buy, follow and care about Kitchen garden in France — modelled from more than twelve digital signal sources. Kitchen garden has an estimated audience of 2,370,359 people in France.
The average Kitchen garden fan in France is 47.8 years old, more female, and lives primarily in Nouvelle-Aquitaine.
The audience is concentrated in Nouvelle-Aquitaine, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Garden, Ornamental plant, Bart Simpson, with strongest over-indexing on Garden (33.8× the country average).
Demographically, the Kitchen garden audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Spirituality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kitchen garden fan in France is more female, around 47.8 years old, with strong Spirituality tendencies and a notable affinity for Garden.
The key figures that characterise the Kitchen garden profile in France.
62.1% are female, 37.9% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 47.8 |
| Estimated audience size | 2,370,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Kitchen garden audience comes from France.
| Country | Share |
|---|---|
| France | 11.9% |
| United States | 7.5% |
| Ukraine | 6.6% |
Where the Kitchen garden audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~400K | 2.04× | |
| 02 | Centre-Val de Loire | ~90K | 1.01× | |
| 03 | Corsica | ~10K | 1.01× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 05 | Brittany | ~100K | 0.98× | |
| 06 | Normandy | ~100K | 0.98× | |
| 07 | Pays de la Loire | ~100K | 0.97× | |
| 08 | Île-de-France | ~400K | 0.95× | |
| 09 | Grand Est | ~200K | 0.95× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 11 | Hauts-de-France | ~200K | 0.94× | |
| 12 | Occitanie | ~200K | 0.94× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.93× |
The strongest cross-interests of the Kitchen garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bart Simpson | Movies & TV | 254.24× | ||
| 02 | Ornamental plant | Home & Garden | 57.39× | ||
| 03 | Horticulture | Home & Garden | 47.07× | ||
| 04 | Garden | Home & Garden | 33.80× | ||
| 05 | Hat | Fashion & Accessoires | 33.50× | ||
| 06 | Fruit | Food & Beverages | 27.87× | ||
| 07 | Plant | Home & Garden | 27.17× | ||
| 08 | Ouest-France | News | 26.60× | ||
| 09 | France 3 | Movies & TV | 25.92× | ||
| 10 | France Télévisions | Movies & TV | 25.29× | ||
| 11 | Mammal | Pets & Animals | 24.15× | ||
| 12 | Departments of France | Politics & Society | 22.96× | ||
| 13 | Recreation | Travel & Leisure | 22.53× | ||
| 14 | Leisure | Travel & Leisure | 20.74× | ||
| 15 | Social network | Internet & Social Media | 20.64× | ||
| 16 | Child | Kids & Family | 20.05× | ||
| 17 | Animal | Pets & Animals | 19.97× | ||
| 18 | Tea | Food & Beverages | 19.43× | ||
| 19 | Culture | Literature | 16.67× | ||
| 20 | Beverages | Food & Beverages | 15.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 12.15× | |
| Price Sensitivity | PREMIUM | 9.13× | |
| Creativity | OPEN | 8.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.00× | |
| Early Adopter Mentality | POWER | 3.11× | |
| Career Orientation | POWER | 3.23× |
Kitchen garden has an estimated audience of 2,370,359 people in France, concentrated in Nouvelle-Aquitaine and Île-de-France.
62.1% of Kitchen garden fans are female, 37.9% are male, with an average age of 47.8 years.
Kitchen garden fans show strongest brand affinity for Garden (33.8×), Ornamental plant (57.39×), and Bart Simpson (254.24×) over the country average.
Kitchen garden fans in France are most concentrated in Nouvelle-Aquitaine (reach ~400K), Île-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kitchen garden itself, the audience over-indexes on Ornamental plant (57.39×), Bart Simpson (254.24×), Ouest-France (26.6×), and Plant (27.17×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Kitchen garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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