A data profile of the people who buy, follow and care about Plant in France — modelled from more than twelve digital signal sources. Plant has an estimated audience of 12,129,746 people in France.
Plant has an estimated audience of 12,129,746 people in France. 62.4% are female, 37.6% are male, average age 45.9. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (311.6× the country average).
Demographically, the Plant audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Plant fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Plant profile in France.
62.4% are female, 37.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.9 |
| Estimated audience size | 12,129,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Plant audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 311.60× | ||
| 02 | Selfridges | Shopping | 238.46× | ||
| 03 | Christmas Gift | Kids & Family | 39.34× | ||
| 04 | Kitchen garden | Home & Garden | 27.17× | ||
| 05 | Christmas tree | Kids & Family | 26.15× | ||
| 06 | Christmas lights | Home & Garden | 20.22× | ||
| 07 | Breast Cancer awareness | Health | 18.64× | ||
| 08 | Girl power | Politics & Society | 15.83× | ||
| 09 | Zoom lens | Technology & Electronics | 15.14× | ||
| 10 | Sustainable products | Politics & Society | 13.69× | ||
| 11 | Dentistry | Business & Career | 13.67× | ||
| 12 | Hormone | Health | 13.49× | ||
| 13 | Rose | Home & Garden | 12.81× | ||
| 14 | Broadcasting of sports events | Movies & TV | 11.28× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 9.20× | ||
| 16 | Burnout (psychology) | Health | 7.47× | ||
| 17 | Improvisation | Music & Radio | 5.14× | ||
| 18 | Permanent residency | Business & Career | 4.14× | ||
| 19 | Kitchen | Home & Garden | 2.26× | ||
| 20 | Real property | Home & Garden | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.34× | |
| Sustainability | BALANCE | 1.46× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Career Orientation | POWER | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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