Plant Audience in France
Plant has an estimated audience of 12,129,746 people in France. 62.4% are female, 37.6% are male, average age 45.9. Top brand affinities: Google News, Real property, Crédit Mutuel, Happiness, Anthropology.
Top brand affinities include Google News, Real property, Crédit Mutuel, with strongest over-indexing on Google News (2.32× the country average). Demographically, the Plant audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.9 |
| Estimated audience size | 12,129,746 |
Audience persona
The typical Plant fan in France is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.32× | News |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.22× | Business & Career |
| Happiness | 1.77× | Health |
| Anthropology | 2.34× | Business & Career |
| Kitchen garden | 3.97× | Home & Garden |
| Orange | 1.7× | Technology & Electronics |
| Conforama | 1.7× | Home & Garden |
| Free Mobile | 1.95× | Technology & Electronics |
| Western Union | 2.63× | Business & Career |
| Google Photos | 3.33× | Technology & Electronics |
| Pergola | 3.5× | Home & Garden |
| Spas | 1.52× | Beauty & Wellness |
| Hairstyle | 1.68× | Beauty & Wellness |
| Pajamas | 3.12× | Fashion & Accessoires |
| Voici | 1.89× | News |
| Recreation | 1.53× | Travel & Leisure |
| Plumbing | 1.93× | Home & Garden |
| Kitchen | 1.63× | Home & Garden |
| RC Lens | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.62 |
| DIY Mentality | THRILL | 1.29 |
| Extroversion | THRILL | 1.26 |
| Creativity | OPEN | 1.19 |
| Sustainability | BALANCE | 1.17 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.