A data profile of the people who buy, follow and care about Real property in France — modelled from more than twelve digital signal sources. Real property has an estimated audience of 11,245,118 people in France.
The average Real property fan in France is 45.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include House, Law, Ouest-France, with strongest over-indexing on House (2.97× the country average).
Demographically, the Real property audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Real property fan in France is balanced, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for House.
The key figures that characterise the Real property profile in France.
52.9% are female, 47.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.8 |
| Estimated audience size | 11,245,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Real property audience comes from France.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~600K | 1.04× | |
| 02 | Grand Est | ~900K | 1.03× | |
| 03 | Hauts-de-France | ~1M | 1.01× | |
| 04 | Pays de la Loire | ~600K | 1.01× | |
| 05 | Centre-Val de Loire | ~400K | 1.01× | |
| 06 | Provence-Alpes-Côte d'Azur | ~800K | 1.00× | |
| 07 | Brittany | ~600K | 1.00× | |
| 08 | Corsica | ~60K | 1.00× | |
| 09 | Nouvelle-Aquitaine | ~1M | 0.99× | |
| 10 | Occitanie | ~1M | 0.99× | |
| 11 | Bourgogne-Franche-Comté | ~500K | 0.99× | |
| 12 | Auvergne-Rhône-Alpes | ~1.5M | 0.97× | |
| 13 | Île-de-France | ~2M | 0.93× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Estate (law) | Business & Career | 5.43× | ||
| 02 | Law | Business & Career | 3.34× | ||
| 03 | Ouest-France | News | 3.06× | ||
| 04 | Departments of France | Politics & Society | 3.01× | ||
| 05 | Finance | Business & Career | 2.99× | ||
| 06 | House | Home & Garden | 2.97× | ||
| 07 | City of London | Travel & Leisure | 2.94× | ||
| 08 | Intersport | Shopping | 2.93× | ||
| 09 | Boulanger | Shopping | 2.83× | ||
| 10 | SNCF | Cars & Mobility | 2.82× | ||
| 11 | Supermarket | Shopping | 2.79× | ||
| 12 | Le Figaro | News | 2.74× | ||
| 13 | Le Parisien | News | 2.72× | ||
| 14 | IKEA | Home & Garden | 2.58× | ||
| 15 | Le Monde | News | 2.55× | ||
| 16 | Magazines | Literature | 2.42× | ||
| 17 | Leisure | Travel & Leisure | 2.33× | ||
| 18 | Child | Kids & Family | 2.33× | ||
| 19 | Nature | Home & Garden | 2.15× | ||
| 20 | Social network | Internet & Social Media | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.04× | |
| Social Media Usage | JOY | 1.53× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Career Orientation | POWER | 0.53× | |
| Individualism | JOY | 0.67× |
Real property has an estimated audience of 11,245,118 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.9% of Real property fans are female, 47.1% are male, with an average age of 45.8 years.
Real property fans show strongest brand affinity for House (2.97×), Law (3.34×), and Ouest-France (3.06×) over the country average.
Real property fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Law (3.34×), Ouest-France (3.06×), Estate (law) (5.43×), and Magazines (2.42×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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