Real property Audience in France
Real property has an estimated audience of 11,245,118 people in France. 52.9% are female, 47.1% are male, average age 45.8. Top regions: Grand Est, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: House, Law, Ouest-France, Estate (law), Magazines.
The average Real property fan in France is 45.8 years old, balanced, and lives primarily in Grand Est. The audience is concentrated in Grand Est, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include House, Law, Ouest-France, with strongest over-indexing on House (2.97× the country average). Demographically, the Real property audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real property fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.8 |
| Estimated audience size | 11,245,118 |
Audience persona
The typical Real property fan in France is balanced, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for House.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Grand Est | 1,136,581 | 1.25× |
| Hauts-de-France | 1,093,128 | 1.1× |
| Auvergne-Rhône-Alpes | 909,157 | 0.69× |
| Occitanie | 898,093 | 0.92× |
| Nouvelle-Aquitaine | 873,816 | 0.88× |
| Provence-Alpes-Côte d'Azur | 820,223 | 0.98× |
| Normandy | 806,087 | 1.47× |
| Île-de-France | 784,187 | 0.39× |
| Pays de la Loire | 709,352 | 1.14× |
| Brittany | 579,948 | 1.06× |
| Centre-Val de Loire | 507,735 | 1.2× |
| Bourgogne-Franche-Comté | 308,074 | 0.68× |
| Corsica | 69,098 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| House | 2.97× | Home & Garden |
| Law | 3.34× | Business & Career |
| Ouest-France | 3.06× | News |
| Estate (law) | 5.43× | Business & Career |
| Magazines | 2.42× | Literature |
| Le Figaro | 2.74× | News |
| Le Parisien | 2.72× | News |
| Departments of France | 3.01× | Politics & Society |
| Le Monde | 2.55× | News |
| Intersport | 2.93× | Shopping |
| Leisure | 2.33× | Travel & Leisure |
| France Télévisions | 2.57× | Movies & TV |
| SNCF | 2.82× | Cars & Mobility |
| Child | 2.33× | Kids & Family |
| IKEA | 2.58× | Home & Garden |
| 2.78× | Internet & Social Media | |
| Nature | 2.15× | Home & Garden |
| City of London | 2.94× | Travel & Leisure |
| Finance | 2.99× | Business & Career |
| Boulanger | 2.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.24 |
| Extroversion | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.06 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Real property audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Real property have in France?
Real property has an estimated audience of 11,245,118 people in France, concentrated in Grand Est and Hauts-de-France.
What is the gender split and age of Real property fans?
52.9% of Real property fans are female, 47.1% are male, with an average age of 45.8 years.
Which brands do Real property fans like most?
Real property fans show strongest brand affinity for House (2.97×), Law (3.34×), and Ouest-France (3.06×) over the country average.
Where do Real property fans live in France?
Real property fans in France are most concentrated in Grand Est (reach 1,136,581), Hauts-de-France (reach 1,093,128), and Auvergne-Rhône-Alpes (reach 909,157). These three regions account for the largest share of the active audience.
What other brands do Real property fans also like?
Beyond Real property itself, the audience over-indexes on Law (3.34×), Ouest-France (3.06×), Estate (law) (5.43×), and Magazines (2.42×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.