A data profile of the people who buy, follow and care about Supermarket in France — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 10,957,306 people in France.
The average Supermarket fan in France is 45.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Intermarché, Carrefour, Hypermarket, with strongest over-indexing on Intermarché (2.12× the country average).
Demographically, the Supermarket audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Supermarket fan in France is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Intermarché.
The key figures that characterise the Supermarket profile in France.
58.6% are female, 41.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.4 |
| Estimated audience size | 10,957,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Supermarket audience comes from France.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~100K | 2.27× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.86× | |
| 03 | Île-de-France | ~2.5M | 1.25× | |
| 04 | Grand Est | ~1M | 1.15× | |
| 05 | Normandy | ~500K | 0.98× | |
| 06 | Auvergne-Rhône-Alpes | ~1M | 0.91× | |
| 07 | Bourgogne-Franche-Comté | ~400K | 0.81× | |
| 08 | Nouvelle-Aquitaine | ~700K | 0.76× | |
| 09 | Occitanie | ~700K | 0.75× | |
| 10 | Centre-Val de Loire | ~300K | 0.62× | |
| 11 | Hauts-de-France | ~600K | 0.60× | |
| 12 | Brittany | ~300K | 0.60× | |
| 13 | Pays de la Loire | ~300K | 0.42× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 2.99× | ||
| 02 | Hypermarket | Shopping | 2.21× | ||
| 03 | Kiabi | Fashion & Accessoires | 2.21× | ||
| 04 | Intermarché | Shopping | 2.12× | ||
| 05 | King Jouet | Shopping | 2.10× | ||
| 06 | Carrefour | Shopping | 2.00× | ||
| 07 | Carrefour Market | Shopping | 1.93× | ||
| 08 | Aldi | Shopping | 1.87× | ||
| 09 | vertbaudet | Fashion & Accessoires | 1.84× | ||
| 10 | Gémo | Fashion & Accessoires | 1.75× | ||
| 11 | Chain store | Shopping | 1.75× | ||
| 12 | Carrefour City | Shopping | 1.72× | ||
| 13 | Thermal insulation | Home & Garden | 1.70× | ||
| 14 | Big-box store | Shopping | 1.70× | ||
| 15 | Auchan | Shopping | 1.69× | ||
| 16 | Lidl | Shopping | 1.68× | ||
| 17 | ICloud | Technology & Electronics | 1.68× | ||
| 18 | CAC 40 | Business & Career | 1.64× | ||
| 19 | Crédit Industriel et Commercial | Business & Career | 1.57× | ||
| 20 | Center Parcs | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.06× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.57× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.62× |
Supermarket has an estimated audience of 10,957,306 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
58.6% of Supermarket fans are female, 41.4% are male, with an average age of 45.4 years.
Supermarket fans show strongest brand affinity for Intermarché (2.12×), Carrefour (2×), and Hypermarket (2.21×) over the country average.
Supermarket fans in France are most concentrated in Île-de-France (reach ~2.5M), Provence-Alpes-Côte d'Azur (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Carrefour (2×), Hypermarket (2.21×), Lidl (1.68×), and Auchan (1.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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