Supermarket Audience in France
Supermarket has an estimated audience of 10,957,306 people in France. 58.6% are female, 41.4% are male, average age 45.4. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Carrefour, Hypermarket, Lidl, Auchan, Kiabi.
The average Supermarket fan in France is 45.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Carrefour, Hypermarket, Lidl, with strongest over-indexing on Carrefour (2× the country average). Demographically, the Supermarket audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Supermarket fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.4 |
| Estimated audience size | 10,957,306 |
Audience persona
The typical Supermarket fan in France is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Carrefour.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,457,503 | 1.25× |
| Provence-Alpes-Côte d'Azur | 1,515,966 | 1.87× |
| Auvergne-Rhône-Alpes | 1,179,254 | 0.91× |
| Grand Est | 1,017,732 | 1.15× |
| Nouvelle-Aquitaine | 731,374 | 0.76× |
| Occitanie | 709,317 | 0.75× |
| Hauts-de-France | 580,260 | 0.6× |
| Normandy | 521,898 | 0.98× |
| Bourgogne-Franche-Comté | 359,828 | 0.81× |
| Brittany | 317,846 | 0.59× |
| Centre-Val de Loire | 254,001 | 0.62× |
| Pays de la Loire | 253,881 | 0.42× |
| Corsica | 124,839 | 2.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour | 2× | Shopping |
| Hypermarket | 2.21× | Shopping |
| Lidl | 1.68× | Shopping |
| Auchan | 1.69× | Shopping |
| Kiabi | 2.21× | Fashion & Accessoires |
| Aldi | 1.87× | Shopping |
| Carrefour City | 1.72× | Shopping |
| King Jouet | 2.1× | Shopping |
| CAC 40 | 1.64× | Business & Career |
| Intermarché | 2.12× | Shopping |
| vertbaudet | 1.84× | Fashion & Accessoires |
| Carrefour Market | 1.93× | Shopping |
| Gémo | 1.75× | Fashion & Accessoires |
| Chain store | 1.75× | Shopping |
| Crédit Industriel et Commercial | 1.57× | Business & Career |
| Christina Ricci | 2.99× | Movies & TV |
| Center Parcs | 1.53× | Travel & Leisure |
| ICloud | 1.68× | Technology & Electronics |
| Thermal insulation | 1.7× | Home & Garden |
| Big-box store | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.92 |
| Mindfulness | BALANCE | 1.9 |
| Community Orientation | OPEN | 1.73 |
| Indulgence | JOY | 1.58 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
See Supermarket audiences in other countries
More Shopping audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Beauty salons (10,876,142)
- Parties (10,758,263)
Frequently asked questions
How many fans does Supermarket have in France?
Supermarket has an estimated audience of 10,957,306 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Supermarket fans?
58.6% of Supermarket fans are female, 41.4% are male, with an average age of 45.4 years.
Which brands do Supermarket fans like most?
Supermarket fans show strongest brand affinity for Carrefour (2×), Hypermarket (2.21×), and Lidl (1.68×) over the country average.
Where do Supermarket fans live in France?
Supermarket fans in France are most concentrated in Île-de-France (reach 2,457,503), Provence-Alpes-Côte d'Azur (reach 1,515,966), and Auvergne-Rhône-Alpes (reach 1,179,254). These three regions account for the largest share of the active audience.
What other brands do Supermarket fans also like?
Beyond Supermarket itself, the audience over-indexes on Hypermarket (2.21×), Lidl (1.68×), Auchan (1.69×), and Kiabi (2.21×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.