A data profile of the people who buy, follow and care about Supermarket in India — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 6,494,718 people in India.
The average Supermarket fan in India is 35.5 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Tamil Nadu, Maharashtra.
Top brand affinities include Hypermarket, Grocery store, Online grocer, with strongest over-indexing on Hypermarket (3.87× the country average).
Demographically, the Supermarket audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Supermarket fan in India is more male, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Supermarket profile in India.
32.2% are female, 67.8% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 35.5 |
| Estimated audience size | 6,494,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Supermarket audience comes from India.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~50K | 8.04× | |
| 02 | Kerala | ~200K | 2.56× | |
| 03 | Karnataka | ~400K | 2.36× | |
| 04 | Tamil Nadu | ~400K | 2.32× | |
| 05 | Telangana | ~100K | 1.24× | |
| 06 | Nagaland | ~5K | 1.14× | |
| 07 | Maharashtra | ~300K | 0.95× | |
| 08 | Andhra Pradesh | ~70K | 0.93× | |
| 09 | Sikkim | ~2K | 0.83× | |
| 10 | Arunachal Pradesh | ~3K | 0.78× | |
| 11 | Mizoram | ~3K | 0.77× | |
| 12 | Haryana | ~60K | 0.72× | |
| 13 | Assam | ~50K | 0.69× | |
| 14 | Manipur | ~5K | 0.68× | |
| 15 | Meghalaya | ~5K | 0.68× | |
| 16 | Uttarakhand | ~20K | 0.67× | |
| 17 | Gujarat | ~100K | 0.66× | |
| 18 | Rajasthan | ~90K | 0.64× | |
| 19 | Tripura | ~5K | 0.58× | |
| 20 | Himachal Pradesh | ~10K | 0.54× | |
| 21 | West Bengal | ~100K | 0.53× | |
| 22 | Chhattisgarh | ~20K | 0.50× | |
| 23 | Punjab (region) | ~40K | 0.49× | |
| 24 | Jammu and Kashmir | ~10K | 0.49× | |
| 25 | Uttar Pradesh | ~100K | 0.45× | |
| 26 | Madhya Pradesh | ~50K | 0.42× | |
| 27 | Odisha | ~30K | 0.41× | |
| 28 | Jharkhand | ~20K | 0.39× | |
| 29 | Bihar | ~40K | 0.31× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.87× | ||
| 02 | Online grocer | Shopping | 3.60× | ||
| 03 | Big Bazaar | Shopping | 3.60× | ||
| 04 | Reliance Fresh | Shopping | 3.59× | ||
| 05 | Grocery store | Food & Beverages | 2.57× | ||
| 06 | Department store | Shopping | 2.57× | ||
| 07 | Cookware and bakeware | Home & Garden | 2.14× | ||
| 08 | Google News | News | 1.84× | ||
| 09 | Cookbook | Food & Beverages | 1.72× | ||
| 10 | Mathrubhumi | News | 1.68× | ||
| 11 | Oneindia Tamil | News | 1.67× | ||
| 12 | Gulab jamun | Food & Beverages | 1.64× | ||
| 13 | Loksatta | News | 1.63× | ||
| 14 | Financial technology | Business & Career | 1.61× | ||
| 15 | 99acres | Home & Garden | 1.61× | ||
| 16 | Manorama Online | News | 1.59× | ||
| 17 | Human hair growth | Health | 1.58× | ||
| 18 | Air India Express | Travel & Leisure | 1.58× | ||
| 19 | Kalamkari | Home & Garden | 1.55× | ||
| 20 | Child care | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Extroversion | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.72× |
Supermarket has an estimated audience of 6,494,718 people in India, concentrated in Karnataka and Tamil Nadu.
32.2% of Supermarket fans are female, 67.8% are male, with an average age of 35.5 years.
Supermarket fans show strongest brand affinity for Hypermarket (3.87×), Grocery store (2.57×), and Online grocer (3.6×) over the country average.
Supermarket fans in India are most concentrated in Karnataka (reach ~400K), Tamil Nadu (reach ~400K), and Maharashtra (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Grocery store (2.57×), Online grocer (3.6×), Reliance Fresh (3.59×), and Mathrubhumi (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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