A data profile of the people who buy, follow and care about Online grocer in India — modelled from more than twelve digital signal sources. Online grocer has an estimated audience of 3,744,728 people in India.
Online grocer has an estimated audience of 3,744,728 people in India. 38.5% are female, 61.5% are male, average age 34.1. Top brand affinities: Hypermarket, AmazonFresh, Convenience store, Kitchenware, Online food ordering.
Top brand affinities include Hypermarket, AmazonFresh, Convenience store, with strongest over-indexing on Hypermarket (18.16× the country average).
Demographically, the Online grocer audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Online grocer fan in India is more male, around 34.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Online grocer profile in India.
38.5% are female, 61.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 34.1 |
| Estimated audience size | 3,744,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Online grocer audience comes from India.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 12.3% |
| India | 8.7% |
The strongest cross-interests of the Online grocer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 30.28× | ||
| 02 | Convenience store | Food & Beverages | 18.37× | ||
| 03 | Hypermarket | Shopping | 18.16× | ||
| 04 | Colgate | Beauty & Wellness | 6.01× | ||
| 05 | Kitchenware | Home & Garden | 5.39× | ||
| 06 | Department store | Shopping | 4.30× | ||
| 07 | Online food ordering | Food & Beverages | 3.71× | ||
| 08 | Supermarket | Shopping | 3.60× | ||
| 09 | Fast casual restaurants | Food & Beverages | 2.50× | ||
| 10 | Dinner | Food & Beverages | 2.26× | ||
| 11 | Renovation | Home & Garden | 2.13× | ||
| 12 | Local food | Food & Beverages | 2.11× | ||
| 13 | Grocery store | Food & Beverages | 2.06× | ||
| 14 | True Detective | Movies & TV | 2.05× | ||
| 15 | Snack food | Food & Beverages | 2.00× | ||
| 16 | IKEA | Home & Garden | 1.92× | ||
| 17 | Business class | Travel & Leisure | 1.91× | ||
| 18 | Home Appliances | Home & Garden | 1.79× | ||
| 19 | First class travel | Travel & Leisure | 1.74× | ||
| 20 | Vegetable | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 7.39× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Urban Lifestyle | OPEN | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Spirituality | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online grocer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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