A data profile of the people who buy, follow and care about Spas in India — modelled from more than twelve digital signal sources. Spas has an estimated audience of 12,471,444 people in India.
The average Spas fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Karnataka.
Top brand affinities include Beauty salons, Hair products, Cosmetics, with strongest over-indexing on Beauty salons (2.54× the country average).
Demographically, the Spas audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Spas fan in India is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Spas profile in India.
38.3% are female, 61.7% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 34.5 |
| Estimated audience size | 12,471,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Spas audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~60K | 4.50× | |
| 02 | Karnataka | ~600K | 1.97× | |
| 03 | Gujarat | ~600K | 1.79× | |
| 04 | Uttarakhand | ~90K | 1.51× | |
| 05 | Rajasthan | ~400K | 1.42× | |
| 06 | Kerala | ~200K | 1.29× | |
| 07 | Haryana | ~200K | 1.21× | |
| 08 | Maharashtra | ~700K | 1.17× | |
| 09 | Tamil Nadu | ~300K | 1.13× | |
| 10 | Telangana | ~200K | 1.13× | |
| 11 | Sikkim | ~6K | 1.11× | |
| 12 | Chhattisgarh | ~80K | 1.02× | |
| 13 | Madhya Pradesh | ~200K | 0.86× | |
| 14 | Uttar Pradesh | ~500K | 0.81× | |
| 15 | Punjab (region) | ~100K | 0.77× | |
| 16 | Himachal Pradesh | ~40K | 0.74× | |
| 17 | West Bengal | ~300K | 0.70× | |
| 18 | Manipur | ~10K | 0.68× | |
| 19 | Andhra Pradesh | ~100K | 0.65× | |
| 20 | Arunachal Pradesh | ~5K | 0.62× | |
| 21 | Assam | ~80K | 0.61× | |
| 22 | Nagaland | ~5K | 0.58× | |
| 23 | Meghalaya | ~7K | 0.55× | |
| 24 | Mizoram | ~5K | 0.55× | |
| 25 | Odisha | ~70K | 0.53× | |
| 26 | Jharkhand | ~60K | 0.53× | |
| 27 | Jammu and Kashmir | ~20K | 0.42× | |
| 28 | Tripura | ~7K | 0.42× | |
| 29 | Bihar | ~70K | 0.28× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fragrances | Beauty & Wellness | 2.80× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.77× | ||
| 03 | Handbags | Fashion & Accessoires | 2.57× | ||
| 04 | Beauty salons | Beauty & Wellness | 2.54× | ||
| 05 | Shopping malls | Shopping | 2.44× | ||
| 06 | Free software | Technology & Electronics | 2.38× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.30× | ||
| 08 | Coupons | Shopping | 2.27× | ||
| 09 | Hair products | Beauty & Wellness | 2.15× | ||
| 10 | Dresses | Fashion & Accessoires | 2.05× | ||
| 11 | Shoes | Fashion & Accessoires | 1.85× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.77× | ||
| 13 | Luxury goods | Fashion & Accessoires | 1.77× | ||
| 14 | Jewelry | Fashion & Accessoires | 1.76× | ||
| 15 | Family | Kids & Family | 1.74× | ||
| 16 | Crafts | Home & Garden | 1.65× | ||
| 17 | Dance | Business & Career | 1.59× | ||
| 18 | Music videos | Music & Radio | 1.58× | ||
| 19 | Comedy movies | Movies & TV | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.05× | |
| Price Sensitivity | PREMIUM | 1.70× | |
| Creativity | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Quality Awareness | PREMIUM | 0.94× |
Spas has an estimated audience of 12,471,444 people in India, concentrated in Maharashtra and Gujarat.
38.3% of Spas fans are female, 61.7% are male, with an average age of 34.5 years.
Spas fans show strongest brand affinity for Beauty salons (2.54×), Hair products (2.15×), and Cosmetics (1.77×) over the country average.
Spas fans in India are most concentrated in Maharashtra (reach ~700K), Gujarat (reach ~600K), and Karnataka (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Hair products (2.15×), Cosmetics (1.77×), Fragrances (2.8×), and Family (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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