A data profile of the people who buy, follow and care about Shopping malls in India — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 10,681,660 people in India.
The average Shopping malls fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Shalwar kameez, Snapped, Pilgrim, with strongest over-indexing on Shalwar kameez (1.55× the country average).
Demographically, the Shopping malls audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Shopping malls fan in India is more male, around 33.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Shopping malls profile in India.
32.7% are female, 67.3% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 33.4 |
| Estimated audience size | 10,681,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Shopping malls audience comes from India.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~400K | 2.71× | |
| 02 | Andhra Pradesh | ~300K | 2.24× | |
| 03 | Goa | ~20K | 1.90× | |
| 04 | Karnataka | ~400K | 1.58× | |
| 05 | Haryana | ~200K | 1.55× | |
| 06 | Tamil Nadu | ~400K | 1.41× | |
| 07 | Odisha | ~200K | 1.34× | |
| 08 | West Bengal | ~400K | 1.27× | |
| 09 | Maharashtra | ~600K | 1.14× | |
| 10 | Gujarat | ~300K | 1.03× | |
| 11 | Assam | ~100K | 1.02× | |
| 12 | Meghalaya | ~10K | 0.89× | |
| 13 | Arunachal Pradesh | ~6K | 0.88× | |
| 14 | Sikkim | ~4K | 0.86× | |
| 15 | Chhattisgarh | ~60K | 0.85× | |
| 16 | Uttar Pradesh | ~400K | 0.84× | |
| 17 | Tripura | ~10K | 0.83× | |
| 18 | Punjab (region) | ~100K | 0.81× | |
| 19 | Nagaland | ~6K | 0.80× | |
| 20 | Jharkhand | ~70K | 0.76× | |
| 21 | Mizoram | ~6K | 0.76× | |
| 22 | Manipur | ~10K | 0.73× | |
| 23 | Kerala | ~100K | 0.71× | |
| 24 | Rajasthan | ~200K | 0.70× | |
| 25 | Uttarakhand | ~30K | 0.64× | |
| 26 | Bihar | ~100K | 0.62× | |
| 27 | Madhya Pradesh | ~100K | 0.62× | |
| 28 | Himachal Pradesh | ~20K | 0.54× | |
| 29 | Jammu and Kashmir | ~20K | 0.48× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mirraw | Fashion & Accessoires | 2.40× | ||
| 02 | Surf Excel | Home & Garden | 2.03× | ||
| 03 | Mehndi Designs | Beauty & Wellness | 1.88× | ||
| 04 | Madhyamam Daily | News | 1.71× | ||
| 05 | Zari | Movies & TV | 1.71× | ||
| 06 | Bandhani | Fashion & Accessoires | 1.71× | ||
| 07 | Kerala Kaumudi | Movies & TV | 1.69× | ||
| 08 | Pink Friday | Topic | 1.68× | ||
| 09 | Foundation garment | Fashion & Accessoires | 1.66× | ||
| 10 | Nalli (wardrobe store) | Fashion & Accessoires | 1.60× | ||
| 11 | Health Tips | Topic | 1.59× | ||
| 12 | Hopscotch | Kids & Family | 1.58× | ||
| 13 | Shalwar kameez | Fashion & Accessoires | 1.55× | ||
| 14 | Snapped | Movies & TV | 1.54× | ||
| 15 | Peachmode | Fashion & Accessoires | 1.54× | ||
| 16 | Community centre | Politics & Society | 1.52× | ||
| 17 | Nasar Rural District | Travel & Leisure | 1.52× | ||
| 18 | Janam TV | Movies & TV | 1.52× | ||
| 19 | Pilgrim | Fashion & Accessoires | 1.50× | ||
| 20 | Tussar silk | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.07× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.57× | |
| Patriotism | CONSERVATISM | 0.57× |
Shopping malls has an estimated audience of 10,681,660 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.7% of Shopping malls fans are female, 67.3% are male, with an average age of 33.4 years.
Shopping malls fans show strongest brand affinity for Shalwar kameez (1.55×), Snapped (1.54×), and Pilgrim (1.5×) over the country average.
Shopping malls fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Snapped (1.54×), Pilgrim (1.5×), Madhyamam Daily (1.71×), and Hopscotch (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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