Shopping malls Audience in Spain
Shopping malls has an estimated audience of 11,535,955 people in Spain. 67.9% are female, 32.1% are male, average age 46.0. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Semana, Parfois (fashion accessories), Revista HOLA, Loterías y Apuestas del Estado, Primark.
The average Shopping malls fan in Spain is 46.0 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Semana, Parfois (fashion accessories), Revista HOLA, with strongest over-indexing on Semana (2.03× the country average). Demographically, the Shopping malls audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 46.0 |
| Estimated audience size | 11,535,955 |
Audience persona
The typical Shopping malls fan in Spain is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Semana.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 3,236,412 | 1.43× |
| Catalonia | 2,509,011 | 1.2× |
| Community of Madrid | 2,412,704 | 1.24× |
| Comunidad Valenciana | 2,044,264 | 1.58× |
| Canary Islands | 1,800,000 | 4.37× |
| Balearic Islands | 921,850 | 2.85× |
| Region of Murcia | 626,357 | 1.58× |
| Basque Autonomous Country | 194,144 | 0.45× |
| Galicia | 186,675 | 0.35× |
| Castile and León | 128,421 | 0.25× |
| Principality of Asturias | 87,437 | 0.32× |
| Castilla-La Mancha | 84,384 | 0.18× |
| Aragon | 74,438 | 0.24× |
| Extremadura | 57,771 | 0.23× |
| Cantabria | 55,673 | 0.38× |
| Navarre | 26,619 | 0.18× |
| La Rioja | 11,490 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semana | 2.03× | News |
| Parfois (fashion accessories) | 1.87× | Fashion & Accessoires |
| Revista HOLA | 1.85× | News |
| Loterías y Apuestas del Estado | 1.71× | Games |
| Primark | 1.56× | Shopping |
| Cortefiel | 2.22× | Fashion & Accessoires |
| Diez Minutos | 1.85× | News |
| Aldi | 1.52× | Shopping |
| Children's clothing | 1.81× | Fashion & Accessoires |
| H&M | 1.56× | Shopping |
| Blouse | 1.85× | Fashion & Accessoires |
| Ana de Armas | 2.09× | Movies & TV |
| Adolfo Domínguez | 1.86× | Fashion & Accessoires |
| Groupon | 1.72× | Internet & Social Media |
| Brico Dépôt | 1.51× | Shopping |
| Kiabi | 1.91× | Fashion & Accessoires |
| El Mueble | 1.82× | Home & Garden |
| Bedroom | 1.94× | Home & Garden |
| Hipercor | 1.67× | Shopping |
| women'secret | 1.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.06 |
| Creativity | OPEN | 0.96 |
| Luxury Orientation | PREMIUM | 0.95 |
| Social Media Usage | JOY | 0.94 |
| Quality Awareness | PREMIUM | 0.93 |
| DIY Mentality | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Spain
- Gastronomy (14,981,543)
- Boutiques (11,745,237)
- Beauty salons (11,535,031)
- Parties (10,944,240)
- Spas (10,321,794)
Frequently asked questions
How many fans does Shopping malls have in Spain?
Shopping malls has an estimated audience of 11,535,955 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Shopping malls fans?
67.9% of Shopping malls fans are female, 32.1% are male, with an average age of 46.0 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Semana (2.03×), Parfois (fashion accessories) (1.87×), and Revista HOLA (1.85×) over the country average.
Where do Shopping malls fans live in Spain?
Shopping malls fans in Spain are most concentrated in Andalusia (reach 3,236,412), Catalonia (reach 2,509,011), and Community of Madrid (reach 2,412,704). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Parfois (fashion accessories) (1.87×), Revista HOLA (1.85×), Loterías y Apuestas del Estado (1.71×), and Primark (1.56×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.