A data profile of the people who buy, follow and care about Shopping malls in Spain — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 11,535,955 people in Spain.
The average Shopping malls fan in Spain is 46.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Semana, Parfois (fashion accessories), Loterías y Apuestas del Estado, with strongest over-indexing on Semana (2.03× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Shopping malls fan in Spain is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Semana.
The key figures that characterise the Shopping malls profile in Spain.
67.9% are female, 32.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 46.0 |
| Estimated audience size | 11,535,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Shopping malls audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~2M | 4.34× | |
| 02 | Balearic Islands | ~900K | 2.81× | |
| 03 | Comunidad Valenciana | ~2M | 1.57× | |
| 04 | Region of Murcia | ~600K | 1.55× | |
| 05 | Andalusia | ~3M | 1.42× | |
| 06 | Community of Madrid | ~2.5M | 1.24× | |
| 07 | Catalonia | ~2.5M | 1.20× | |
| 08 | La Rioja | ~60K | 0.75× | |
| 09 | Cantabria | ~80K | 0.57× | |
| 10 | Navarre | ~80K | 0.56× | |
| 11 | Extremadura | ~100K | 0.51× | |
| 12 | Basque Autonomous Country | ~200K | 0.49× | |
| 13 | Principality of Asturias | ~100K | 0.49× | |
| 14 | Aragon | ~100K | 0.44× | |
| 15 | Galicia | ~200K | 0.41× | |
| 16 | Castilla-La Mancha | ~200K | 0.39× | |
| 17 | Castile and León | ~200K | 0.37× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 2.22× | ||
| 02 | Ana de Armas | Movies & TV | 2.09× | ||
| 03 | Semana | News | 2.03× | ||
| 04 | Bedroom | Home & Garden | 1.94× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 1.87× | ||
| 06 | Adolfo Domínguez | Fashion & Accessoires | 1.86× | ||
| 07 | Revista HOLA | News | 1.85× | ||
| 08 | Diez Minutos | News | 1.85× | ||
| 09 | Blouse | Fashion & Accessoires | 1.85× | ||
| 10 | El Mueble | Home & Garden | 1.82× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 12 | Groupon | Internet & Social Media | 1.72× | ||
| 13 | Loterías y Apuestas del Estado | Games | 1.71× | ||
| 14 | women'secret | Fashion & Accessoires | 1.71× | ||
| 15 | Hipercor | Shopping | 1.67× | ||
| 16 | Leroy Merlin | Shopping | 1.67× | ||
| 17 | Primark | Shopping | 1.56× | ||
| 18 | H&M | Shopping | 1.56× | ||
| 19 | Skirt | Fashion & Accessoires | 1.55× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.07× | |
| Convenience Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Extroversion | THRILL | 0.77× |
Shopping malls has an estimated audience of 11,535,955 people in Spain, concentrated in Andalusia and Catalonia.
67.9% of Shopping malls fans are female, 32.1% are male, with an average age of 46.0 years.
Shopping malls fans show strongest brand affinity for Semana (2.03×), Parfois (fashion accessories) (1.87×), and Loterías y Apuestas del Estado (1.71×) over the country average.
Shopping malls fans in Spain are most concentrated in Andalusia (reach ~3M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Parfois (fashion accessories) (1.87×), Loterías y Apuestas del Estado (1.71×), Primark (1.56×), and Cortefiel (2.22×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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